Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop

Dean Balsamini, director of the Staten Island Small Business Development Center, discusses digital-marketing strategies with Charles Di Bartolo, president of Castleton Corners-based BetterBizWorks.

STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island.

Presented by the Staten Island Small Business Development Center (SI SBDC), the workshop will feature the latest tactics for “Building a Powerhouse Business or Professional Practice Through Social Media and Marketing.”

Guest speakers will include Charles Di Bartolo, president of BetterBizWorks, Castleton Corners, and Margie Barclay, director of advertising, Staten Island Media Group (Staten Island Advance/SILive).

The event will take place Nov. 18, 8:30 to 11 a.m. (8 a.m. registration), at the Jewish Community Center of State Island (Bernikow JCC), 1466 Manor Rd., Sea View.

“If you operate a business or professional practice, it’s virtually impossible not to have been affected by the latest evolution of technology,” said Dean L. Balsamini, director of the SI SBDC. “Digital marketing is something every entrepreneur needs to get a grasp of. If you’ve already taken advantage of sensible digital-marketing initiatives, you likely have experienced the benefits; if you’ve been reluctant or too busy to foray into the high-tech marketing arena, it could be having a negative impact on your bottom line.”

During the event, Di Bartolo will provide insight into the top-10 digital tools for boosting the growth of an enterprise. Ms. Barclay will discuss media in the digital age.

As seats are limited, reservations are advised. For pre-registration, Christine Purelis of the SI SBDC may be reached at 718-982-2495, or emailed at Christine.Purelis@csi.cuny.edu.

About the Staten Island Small Business Development Center

The Small Business Development Center at the College of Staten Island (SBDC at CSI) is a full-time resource providing cost-free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisers of the Staten Island SBDC have worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs.

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806. Phone: 718-982-2560

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

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