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New York Business Conference To Highlight Strategies For Working With Global Real Estate Buyers, Sellers

BUSINESS, Manhattan Association of Realtors, NEW YORK BUSINESS, REAL ESTATE Mar 21, 2014 Comments Off

FOR IMMEDIATE RELEASE:

FRIDAY, MARCH 21, 2014

 Steve Brown, president of the National Association of Realtors®, and John (Janno) Lieber, president, World Trade Center Properties, are among those who will speak at the Manhattan Association of Realtors® Global Real Estate Symposium on March 26

NEW YORK — The Manhattan Association of Realtors® (MANAR) will mark its third annual Global Real Estate Symposium March 26 by providing the essential strategic tools needed for conducting business with international buyers and sellers. 

STEVE BROWN, president of the National Association of REALTORS®

STEVE BROWN, president of the National Association of REALTORS®

“New York is today the leading destination for the global buyer,” said Rick Wohlfarth, event chair and a past president of MANAR. “The MANAR Global Real Estate Symposium will provide a platform for all stakeholders to gain insight into the investment potential of the New York real estate market.”

The event will take place 9 a.m. to 5 p.m. at the McGraw-Hill Conference Center, 1221 Avenue of the Americas, Manhattan. The day’s agenda includes lunch and a close-of-day cocktail party.

“The conference is a one-day networking hub for real estate industry leaders, practitioners and international buyers and sellers,” Wohlfarth said. “Visitors to the symposium will receive an enhanced understanding of how international buyers are changing the face of New York real estate.  For those who are interested in closing more deals, attending this year’s Global Real Estate Symposium is a must.”

The slate of distinguished speakers, panel members and moderators will include: Steve Brown, president of the National Association of Realtors®; John (Janno) Lieber, president, World Trade Center Properties; Jennifer Berman, general manager, Hilton & Hyland; Darla Delayne, Coldwell Banker Bellmarc; Nikki Field, senior global real estate advisor, Sotheby’s International Realty; Arthur Hung, senior global real estate advisor, Sotheby’s International Realty; Peter Acocella, managing director, Keller Williams Commercial Division, New York City; Eleonore Rojas, principal product manager and vice president, Partnerships and Product Integration, Move Inc.; Robb Pair, Harlem Lofts; Alan Dixon, Dixon Advisory; Wendy Fitzsimmons, Esq., principal, Madison Law Group; Dr. Lawrence Yun, NAR chief economist; Vanessa Saunders, GPS Real Estate; Chris Smith, President, DotLoop Technology; Austin Allison; DotLoop Technology; Amir Korangy, publisher, The Real Deal; Kyle Kimball, president, New York City Economic Development Corp.; Michael Samuelian, vice president, Related Companies; Joel Bergstein, president, Lincoln Equities Group; Stan Gale Jr., vice president, Gale International; Justin Palmer, partner, Synapse Capital, and William C. Rudin, CEO and vice-chairman, Rudin Management Co.

Rick Wohlfarth, chairman of the 2014 Manhattan Association of Realtors'®  Global Real Estate Symposium, is a past president of the organization.

Rick Wohlfarth, chairman of the 2014 Manhattan Association of Realtors’® Global Real Estate Symposium, is a past president of the organization.

A segment of the program will feature a panel featuring representatives from international organizations, including Triston Harper of Douglas Elliman, representing the International Real Estate Federation; Kathy Tsao, also of Douglas Elliman, representing the Asian Real Estate Association of America; Carmen Mercado, Century 21, representing the National Association of Hispanic Real Estate Professionals, and Donnell T. Williams, Destiny Realty Inc., representing the National Association of Real Estate Brokers.

Topics covered during the day will include: “New York ‘Rising,’” “Global Buyers, Sellers and Investors: Challenges and Opportunities,” “The International Investor,”  “Real Estate Trends and Forecast,”  “Cultural Differences: Roadblocks and Advantages,” “The Global Impact of Social Media, Mobile Apps and Digital Marketing,”  “Organized Real Estate – The Global Advantage,” and “Developing for the International Clients.”

 The cost of admission, including lunch and the cocktail, is $49 for MANAR members, and  $99 for non-members. As seating is limited, advance registration is suggested.

Registration is available online at: http://manarrealtor.com/ (CLICK ON “GLOBAL SYMPOSIUM”).

For additional information, a MANAR representative may be reached at 212-594-2233, or via email: info@MANARRealtor.com.

 

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Agenda of MANAR’s Global Real Estate Symposium: March 26, 2014

Manhattan Association of Realtors, NEW YORK BUSINESS Mar 21, 2014 Comments Off

MANAR Global Real Estate  Symposium 2014 agenda - final jpegPG 2 AGENDA

Relevant Public Relations Chosen To Market Brand Of Staten Island Small Business Development Center

BUSINESS NEWS, MARKETING & PUBLIC RELATIONS, Relevant PR, RELEVANT PR IN THE NEWS Mar 20, 2014 Comments Off

STATEN ISLAND, N.Y. — Relevant Public Relations LLC has been retained by the Staten Island Small Business Development Center (SI SBDC) in a mission to enhance community awareness of the organization’s free business-mentoring services.

DEAN BALSAMINI, Director of the Staten Island SBDC

DEAN BALSAMINI, Director of the Staten Island SBDC

“Former business journalist Bart Horowitz and his firm, Relevant Public Relations, are talented, creative and dependable, with a solid handle on commerce and news distribution in the New York metropolitan area,” said Dean Balsamini, director of the Staten Island SBDC. “It’s reassuring to have this PR firm and its award-winning leader on our team.”

The SI SBDC is an important community asset, said Barton Horowitz, president of Relevant Public Relations.

“Under the leadership of Dean Balsamini, each adviser and support-staff member at the Staten Island Small Business Development Center is dedicated to helping business people and aspiring entrepreneurs achieve their goals,” Horowitz said. “It’s a privilege to be working with such highly motivated individuals, and gratifying to know that the services I provide to the Center will touch the lives of countless individuals in such a positive way.”

About the Staten Island Small Business Development Center

The Small Business Development Center at the College of Staten Island (SBDC at CSI) is part of the New York State Small Business Development Center, which is administered by the State University of New York.

The center operates as a full-time enterprise during weekday business hours, assisting small businesses and aspiring entrepreneurs with a wide array of cost-free confidential guidance and technical assistance.

Since launching in 1993, the experienced advisers of the Staten Island SBDC have worked directly with more than 6,500 businesses, helping them to invest over $146.5 million in the area’s economy, and creating or saving more than 4,500 jobs.

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

For information about business counseling on Staten Island, the SBDC at CSI may be reached at 718-982-2560, or via email at sullivane@mail.csi.cuny.edu. The Brooklyn office may be contacted at 718-619-5603; the Staten Island satellite office may be reached at 718-873-4496.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant PR leads businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Staten Island Board of Realtors Honors ‘Top Producers’

BUSINESS, BUSINESS NEWS, NEW YORK BUSINESS, REAL ESTATE, SIBOR, STATEN ISLAND BOARD OF REALTORS Mar 19, 2014 Comments Off

Daylong trade show begins with Awards breakfast

(FOR MORE PHOTOS, ClICK HERE TO  VISIT THE STATEN ISLAND BOARD OF REALTORS ON FACEBOOK)

2 SIBOR PREZ

Traci Cangiano, immediate past president of the Staten Island Board of Realtors (SIBOR), left, and Laird Klein, president of SIBOR, prepare to greet guests during the organization’s Top Producer Awards Breakfas, Agent Day and Trade Show in the Hilton Garden Inn, Staten Island.

Staten Island, N.Y. – The Staten Island Board of Realtors (SIBOR) honored its best achieving members on March 13 during the group’s annual Top Producer Awards Breakfast.

The event, sponsored by Continental Home Loans and Peoples Home Loans,  launched SIBOR’s daylong Agent Day & Trade Show at the Hilton Garden Inn, Bloomfield, which included 90-plus national and local real estate-related vendors, and abundant networking opportunities.

Among those honored were three new inductees into the SIBOR’s Top Producer Club Hall of Fame: Celia Iervasi, Nancy Pezzolla and Margaret “Peggy” Power. Each was recognized for being a “top producer” for a minimum of 10 consecutive years. Thomas DeLese received SIBOR’s “Rising Star” Award.

“Realtors work long and hard to ensure the satisfaction of homebuyers and home sellers,” said Laird Klein, president of SIBOR. “Being among the best of the best in this profession requires an abundance of knowledge and an unrelenting passion for helping others. I am proud to share this day with such wonderful and extraordinary colleagues.”

A total of 126 Top Producer awards for performance in 2013 were presented at yesterday’s breakfast gathering. Top Producer designations are annually awarded to associate brokers and sales associates for exceptional listing and selling activity. SIBOR is comprised of over 1,700 members.

The Top Producer Committee was co-chaired by Kathy O’Leary Garbarino and Ann Coppola.

TOP PRODUCER AWARD-RECIPIENTS, GOLD

Maryann Batiancela, Robert Bianco, Teresa Carmona, Cindy Cheung, Kawing Chiu, Becky Chum, Chanpen Cronin, Scott Dobrin, Maged Girgis, Cathy Greco, Celia Iervasi, Gaetano Marasa, Joyce Marchione, Judith McKenna, Nicole Molinini, Gary Papirov, Anthony Ragucci, Joseph Tsomik, Laura Vallone

TOP PRODUCER AWARD-RECIPIENTS, SILVER                          

Eric Bacelli, Rayann Besser, Edward Bruno, Salvatore Carola, Sandra Cascio, Theresa DeCrescenzo, Elizabeth Del Priore, Jo Ann Della Rocca, Dawn Eugenio, Yolanda Felton, Douglas Franks, Dritan “Tony” Gashi, Ann Grande, Joseph Haskell, Laird Klein, Joseph Lebron, Edie Lederman, Irene Lee, Joanna Miarrostami, Marylou Palladino, Kristina Patafio, Nancy Pezzolla, Eileen Pinto, Peggy Power, Lori Sinagra, Virginia Spaventa, Marina Sulava, Gail Sweeney, Nina Timpone, Nicholas Tortora, Antonio Vega, Catherine Volpe, Anthony Whalen, Fanny Yang, Diane Yetman, Stephanie Zhang, Joseph Zubrycky

TOP PRODUCER AWARD-RECIPIENTS, BRONZE

Ayman Aid, Valerie Bartolone, Kathleen Barzal, Albert Benzaken, Matthew Black, Richard Camerlengo, Giovanna Cardinale, Audrey Casso, Laura Catuogno, Gloria Craven, RoseAnn Crecca, Raya Daniels, Kerry Debellis, Jeannine Del Gaudio, Thomas DeLese, Maryann DeMagistris, Rosetta Demenna, Cynthia Dgheim, Kathleen Feola, Martin Friedman, Jillian Gannon, Natalie Garber, Francine Gilberto, Lee Goldstein, Bella Grossman, Daniel Hall, Vivian Kokkinos, Linda Kramer, Michael Landolfa, Monty Li, Ken Licata, Patricia Licata, Li Liu, Geralyn Liverani, Diane Malagreca, Anthony Masucci, Hector Mesa, Mario Minelli, Steven Monterosso, Jason Myerwold, Dawn Nasella, Constance Nixon, Neila Nuzzi, Holly Olivieri, Theresa Panarella, Svetlana Pascarella, Jill Pinto, Joyce Powers, Pasquale Pucella, Marija Radic, Nirosh Ranasinghe, Giovanni Randazzo, Rosemarie Rivicci, Louis Rizzo, Stephanie Rosenthal, Michael Santangelo, Frank Selovic, Lai Siew, Gale Strassberg, Francine Taglianetti, Denise Tarkenton, Barbara Tringali, Annmarie Triola, Rocio Uchofen, Josephine Vaccaro, Lee Venezia, Elizabeth Walsh, Norma Sue Wolfe, Pamela Zappulla, Natalia Zukhovich

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 Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761;

Email: Bhorowitz@RelevantPR.com

‘Start Your Business’ Social Media Campaign Helps New Companies Launch in Just 6 Weeks

BUSINESS NEWS, NEW YORK BUSINESS Mar 19, 2014 Comments Off
RHONDA ABRAMS

RHONDA ABRAMS, AUTHOR

STATEN ISLAND, N.Y.  –  Would-be entrepreneurs  are about to have one more way to start living the dream of owning their own business as America’s SBDC and small business expert Rhonda Abrams launched the Six-Week Start-Up Campaign on March 17. Through social media outlet Facebook, the campaign will provide entrepreneurs with information, advice, and resources they need to get started.

Local efforts by the New York Small Business Development Center will support entrepreneurs participating in the national campaign by offering no cost one-on-one consulting and startup trainings.

“This is an excellent way to reach more small business owners and entrepreneurs,” says James King, NY SBDC State Director. “Social media has become such an important factor in today’s business climate that campaigns such as this are a natural extension of the services provided by the SBDC.”

Approximately 1,000 Small Business Development Centers provide no-cost business consulting and training to more than a million existing and startup small businesses each year, creating and retaining 156,000 jobs.

The Six-Week Start-Up Campaign began this week and was inspired by the recently released third edition of Abrams’ bestselling book, Six-Week Start-Up. This edition includes dozens of free startup resources as well as step-by-step guidance to start a business in just six weeks.

“SBDCs are the best kept secret weapon for small businesses,” Abrams said, referring to her own experience as a former SBDC client. “I know how valuable their expertise is and it’s free. SBDCs continue to make a huge economic impact in this country every year – they really are on the front lines helping entrepreneurs create jobs and access desperately-needed capital to start and grow.”

Throughout the six-week period, anyone who hopes to start, run, or grow a business receives daily guidance, worksheets, and links to free resources. Through Facebook, they’ll be encouraged to tell their own story and become an inspiration to others. Local Small Business Development Centers will be available to provide one-on-one assistance and support.

Those who want to start on their own entrepreneurial journey can follow:

For more information on the Staten Island SBDC and to set up a no-cost counseling session, call one of our locations: Staten Island SBDC at CSI: 718-982-2560 or our South Brooklyn location in Bay Ridge: 718-619-5603.

For more information on PlanningShop and the Six-Week Start-Up Campaign,

You can visit www.PlanningShop.com/SixWeekStartUp.

About the New York Small Business Development Center

The NY SBDC, administered by the State University of New York, has 24 regional service centers located throughout the New York State on SUNY, City University of New York (CUNY) and private university campuses. Since inception in 1984, the SBDC has provided small business advisement services to more than 374,000 New Yorkers. The SBDC also provides training and business research to existing business owners and entrepreneurs. SBDC clients have invested over $5 billion in NY, impacting 166,000 jobs. 

The SBDC is funded in part by the U.S. Small Business Administration, the State of New York, local communities, and host campuses. As a result of this leveraged support, the SBDC staff provides confidential one-on-one business advisement services at no direct cost to the citizens and entrepreneurs of New York.

For more information about the SBDC, visit www.nysbdc.org.

About the State University of New York

The State University of New York is the largest comprehensive university system in the United States, educating more than 465,000 students in more than 7,500 degree and certificate programs on 64 campuses with more than 3 million alumni around the globe.

To learn more about how SUNY creates opportunity, visit www.suny.edu.

About the City University of New York

The City University of New York provides high-quality, accessible education for more than 269,000 degree-credit students and 247,000 adult, continuing and professional education students at 24 campuses across New York City. CUNY includes eleven senior colleges, seven community colleges, The Macaulay Honors College and five graduate and professional schools, located throughout the city’s five boroughs.

To learn more about how CUNY creates opportunity, visit www.cuny.edu.

About America’s SBDC Program: America’s SBDC (Small Business Development Center) Network is a partnership uniting private enterprise, government, higher education and local nonprofit economic development organizations. It is the Small Business Administration’s largest partnership program, providing management and technical assistance to help Americans start, run and grow their own businesses. Learn more at www.asbdc-us.org.

About PlanningShop:  PlanningShop is America’s leading publisher of content on entrepreneurship, business planning and small business. Their best-selling books and software have helped more than a million entrepreneurs start and grow businesses. PlanningShop is headquartered in Redwood City, CA.

For more information on her book, Call Rhonda Abrams, Founder and CEO; of PlanningShop at (650) 364-9120

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Relevant Public Relations LLC is the PR/marketing representative of the Staten Island Small Business Development Center at the College of Staten Island.

3 Reasons To Be Cautious When Launching A Facebook Page For Your Business

BUSINESS, BUSINESS ADVICE, Facebook, MARKETING & PUBLIC RELATIONS, SOCIAL MEDIA Jan 15, 2014 Comments Off

Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site

STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise.social media

But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the social media bandwagon before you learn the basics.

One of the most common Facebook-related errors I see among new clients is confusion between their business pages, which seek “Likes,” and personal pages masquerading as business pages, which acquire “Friends.”

BRANDING ISSUE

Sometimes both pages even have the same name. This is an identity and branding issue that becomes an even bigger problem when the activity on the personal page far outreaches that of the business page.

Clients who use their personal page for business purposes begin running into difficulties as their list of Facebook friends begins to grow. Co-mingling customers with real-life and cyber friends is not the best of strategies.

Here’ why:

1) If your Facebook friends are many, you could run into difficulties when “recommending” them to like your business page.

If Facebook questions how well you know these people, a red flag will be raised – possibly setting the stage for being barred from the social media site.

2) Using a personal page as though it were a business page has its limitations. For example, an application such as the ability to pre-schedule posts is not available on a personal page.

3) If your ambition is to continually build the number of friends on the page, along with activity, remember: Facebook, at least for now, will limit you to 5,000 friends. This is not an issue with the number of “Likes” on a Facebook business page.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

New MLS Vendor is Embraced By Manhattan Association of Realtors®

BUSINESS, BUSINESS NEWS, Manhattan Association of Realtors, NEW YORK BUSINESS, NEW YORK CITY METRO NEWS, REAL ESTATE Dec 20, 2013 Comments Off

Agreement with RealtyMX will allow Manhattan MLS members exclusive access to IDX

 NEW YORK (Dec. 20, 2013) – The Manhattan Association of Realtors (MANAR) has inked a deal with New York City-based RealtyMX to be MANAR’s MLS technology partner. The agreement was announced at MANAR’s Holiday Party on Dec. 16, at the Gotham Comedy Club, Manhattan.

ROBB PAIR: 2013 president of the Manhattan Association of Realtors

ROBB PAIR: 2013 president of the Manhattan Association of Realtors

 The agreement provides the Manhattan MLS with technology specifically designed for the Manhattan market to power the services it provides to subscribers. These services include IDX (Internet Data Exchange), Listing Syndication, technology discounts and access to industry leading websites.

Robb Pair, president of Harlem Lofts Inc. and the 2013 president of MANAR said, “IDX provides subscribers the ability to display seller’s listings on cooperating MLS broker and agent websites. The additional exposure is only available to MLS subscriber clients. It’s a big plus.”

Listing syndication services include the ability of subscribers to select distribution of their listings to leading portals, including Zillow, Trulia, StreetEasy, realtor.com and more than 40 other sites.

 Manhattan MLS subscribers receive the services of agentfolio.com and discounted access to PropertyShark.com.

 ”Takumi Iwasaki of RealtyMX, a RETS (real estate transaction standard) expert with a keen understanding of the New York City market, was at the epicenter of ensuring the successful transition to the new system,” Pair said.

 The combination of the Manhattan MLS and RealtyMX “is a winning formula for brokers and agents,’ said Keller Williams COO, Zhann Jochinke, also president of the Manhattan MLS. “It provides powerful options with a clean user interface; and the subscription structure is simple and straight forward – that’s what our brokers and agents have been asking for.”

 The transition will complete over the next 4 to 6 weeks. The Manhattan MLS is now accepting subscribers who wish to prepare for the new service.

 LEARN MORE

 For additional information about the service, Manhattan MLS may be reached via email at: info@MLSManhattan.com.

 The Manhattan Association of Realtors is a trade and professional association dedicated to creating an environment that allows its members success.  The Manhattan Multiple Listing Service is a wholly-owned subsidiary of MANAR dedicated to providing superior MLS services in New York City to Realtors and non-realtor brokers and agents.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Staten Island, N.Y.-based Registered Nurse Marks 3 Decades of Providing Skincare, Permanent Hair Removal, Holistic Healthcare

BUSINESS, BUSINESS NEWS, CONSUMER, HEALTH & FITNESS, HEALTH & WELLNESS, LIFESTYLE, MEDICINE Dec 03, 2013 Comments Off

Marina’s Advanced Skincare offers a wide variety of wellness-oriented therapies and programs for adults, children, and even pets

STATEN ISLAND, N.Y. (Dec. 3, 2013) – Marina DiStefano is celebrating her 30th anniversary as a pioneer of modern-day holistic-health services on Staten Island.

Marina DiStefano offers a wide menu of holistic services at her Staten Island, N.Y., medi-spa, Marina’s Advanced Skincare.

Marina DiStefano offers a wide menu of holistic services at her Staten Island, N.Y., medi-spa, Marina’s Advanced Skincare.

Now marking the first anniversary of its new location, her practice includes an affordable range of services, such as advanced skincare, which features the latest state-of-the-art technologies available in the field; holistic therapies; nutritional guidance; permanent hair removal; metabolic solutions, and anti-aging skin therapies.

A registered nurse (RN) since 1987, Ms. DiStefano’s holistic health-related contributions in the borough began in 1983 with the launch of her licensed electrolysis practice in Great Kills.

Now a “medi-spa” known as Marina’s Advanced Skincare, the wellness center expertly provides permanent hair removal and advanced skincare for men, women and teen-agers, in addition to offering a wide variety of holistic-health therapies and programs for women, men, children, and even pets.

“My qualifications as a registered nurse helped further my understanding of the holistic approach to health and well-being,” said Ms. DiStefano, who holds the credential of Certified Professional Electrologist (CPE).  She was among the first in the United States to be board certified as an electrologist by the international American Electrolysis Association (AEA), the largest organization of its kind for permanent hair-removal professionals.

RECOGNIZING SYMPTOMS

Often a cosmetic issue, unwanted hair growth at times may be symptomatic of serious underlying medical conditions which can impact health, well-being and even the reproductive health of some women, according to AEA.

Qualified electrologists, however, understand that hair does not suddenly appear without reason.

“It has always been my priority, as it should be with all responsible electrologists, to be educated in the underlying causes of hair growth,” Ms. DiStefano said. “A well-versed hair-removal professional will know if unwanted hair-growth is due to a medical reason that requires the attention of a medical doctor.”

Conditions that initiate unwanted hair growth might include the tweezing and waxing of hairs; physiological changes, such as puberty, pregnancy or menopause, or something as ominous as a dysfunction of the body’s endocrine system.

“Hair growth can be caused by any number of factors, such as heredity, medications, or even stress,” Ms. DiStefano said. “This is why it’s important to be sensitive to the possible catalysts of hair growth, and why I’m particularly glad my background includes my combined experience as an RN and board-certified electrologist.”

A permanent solution for unwanted hair growth, electrolysis is only as safe as the skill, training and experience of the person providing the procedure.

“It’s safe in qualified hands, but when performed by an unqualified individual, electrolysis can result in harsh consequences for a patient, resulting in scarring or infection,” Ms. DiStefano said.

MULTIPLE CERTIFICATIONS

In her role as a professional health counselor and electrologist, Ms. DiStefano is certified in all procedures performed at her wellness center, including that of a childbirth educator, teaching private classes to the moms-to-be and their coaches.

“I enjoy teaching privately so the mom and her coach can feel comfortable and relaxed when asking questions,” Ms. DiStefano said. “I incorporate my own experiences as a nurse and mother to foster a better learning experience.”

Ms. DiStefano’s services at the wellness center include a host of holistic therapies, such as reiki healing, Bach Flower Remedies® consultation, crystal healing, foot detox, aromatherapy, stone therapy, and more. During that past year, the spa has introduced a variety of additional state-of-the art therapies focusing on metabolism, weight control and toxin removal, along with rejuvenation procedures such as non-surgical facelifts and the removal of age spots. Some of the latest slim-down technologies to be incorporated at Marina’s Advanced Skincare include cavitation and radio-frequency therapies; thermal blanket treatments, which are used to increase metabolism, while diminishing toxins and fat cells, and medical and esthetical tissue activating (META) therapies designed to slow the signs of aging skin.

Marina’s Advanced Skincare is newly relocated at 3871 Amboy Rd. The site offers ample free parking.

For additional information, or to schedule an appointment, the Marina’s Advanced Skincare may be reached at 718-948-0336 or via the wellness center Web site, www.marinadistefano.com.

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SOURCE: Marina’s Advanced Skincare

Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

5 Ways To Avoid Having The Stuffing Knocked Out Of Your Business After Black Friday

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS, NEW YORK BUSINESS Nov 26, 2013 Comments Off

Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance

NEW YORK – With Thanksgiving only two days away, major retailers are focusing their sites on Black Friday.

Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday.

It may not be on your mind at the threshold of the winter holiday season, but a well-planned vacation could help refresh both you and your business. Photo credit: Relevant Public Relations

It may not be on your mind at the threshold of the winter holiday season, but a well-planned vacation could help refresh both you and your business.
Photo credit: Relevant Public Relations

As with businesses large or small, even a record-breaking start to the holiday-shopping season will not quell the threat of a downturn before the season ends (think adverse weather conditions or other sales-hindering impediments).

In order to help you avoid undue worry while working through the holiday season and facing the challenges of a new year, Relevant Public Relations offers the following five tips for small-businesses, including professional practices, seeking to grow their profits through the end of 2013 and throughout 2014:

1) Focus On Customer Service

Don’t let an uptick in sales distract you. Even during the busiest times, customers need to be treated with the utmost attention and devotion. Always deliver what you promise, return phone calls and respond quickly to emails.

2) Don’t Stop Marketing Your Business Or Professional Practice

Brand building never rests. Whether you are running a business during the busiest retail time of the year, or are seamlessly operating a professional practice throughout the year, regularly remind both established and potential customers of your ongoing availability and reliability.

3) Consider Hiring A Brand-Building Expert

An experienced publicist and marketing consultant can save you time and money by planning, coordinating and implementing your company’s public relations, marketing and advertising efforts. This can have a positive effect upon the growth of your business in the coming year.

4) Update Your Business Plan And Budget For 2104

It’s difficult, if not impossible, to set realistic goals if you don’t have a definitive plan. You may need to pay a financial professional to guide you, or opt for free counseling provided by an SBA-affiliated organization such as a local branch of SCORE or the Small Business Development Center.

5) Go On Vacation

Take a good look at the coming year and plan to get away. This is tough for many business people to do, but should not be overlooked. From a health perspective, we all need a bit of rest and recreation. A vacation can help to refresh and refuel your entrepreneurial spirit, and that’s good for business.

Relevant Public Relations Spotlights SEO Ailment and Cure

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS, Relevant PR, Relevant Public Relations Nov 12, 2013 Comments Off

‘Keyword stuffing’ can cause the ranking of a business Website to slide

NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors.

This meant the business could not be found by prospective customers searching the Internet for the services and products it offered. In addition, it was likely some potential customers would never even know the company existed.

The solution, in part, required that every page of the firm’s site be rewritten.SEO

Here’s why: Words on the Web are like food in the tummy. When used properly, words can satisfy; when overdone, they can make us sick.

This is particularly true on the Internet, where the over-use, cramming, or “stuffing,” of keywords onto business pages has inspired Google to refine its page-ranking criteria.

Wanting to organically optimize their online presence, some enterprises seek to enrich the content of their posts by including searchable words and phrases associated with the services and products they provide. This makes sense, because potential customers may use the same descriptive words when exploring the Internet for vendors or professionals who can fulfill their needs.

Words are good. For businesses, however, too much of a good thing can lead to “keyword stuffing,” which can cause a slide in the status of a Website. Our newly arrived client suffered with this dilemma. We solved the problem by discarding the site’s original verbiage and replacing it with new content that is skillfully embroidered with keywords, and not overdone.

According to Google, diminished ranking is a response to the loading of a Webpage “with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.”

The search engine explains, “Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. …”

Google offers the following examples of keyword stuffing:

• Lists of phone numbers without substantial added value
• Blocks of text listing cities and states a Webpage is trying to rank for
• Repeating the same words or phrases so often that it sounds unnatural, for example:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.