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5 Useful Business Lessons the Super Bowl Teaches Us

BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS Jan 30, 2015 No Comments

By Relevant Public Relations

It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an Woman businesswoman with american footballeducation for business owners large and small.

Here are five public relations and marketing tactics you can learn on the weekend of the big game – and use throughout the year.

1) DON’T BE IDLE

Ads, articles and discussions about the Super Bowl are seemingly everywhere. The excitement sparks the interest of big-budget advertisers, and spectators get a chance to enjoy the commercials as well as the game.

Lesson: Don’t sit back and wait for sales. Promote your enterprise. Grab the audience’s attention if you want to increase interest in the products or services your business provides. You may not have a Super Bowl budget, but you should be marketing your business, even on a small scale – to fuel its growth.

2) DELIVER WHAT YOU PROMISE, AND MORE

No one can guarantee a championship game will deliver championship excitement.

Lesson: You actually have an advantage over the Super Bowl when it comes to ensuring customer satisfaction. There is no mystery here; just do what needs to be done to keep your customers happy and loyal.

3) BE ENTERTAINING

The Super Bowl is a component of show business, a feature of all spectator sports.

Lesson: Make your customers feel at home and appreciated. Considering sponsoring entertainment events in your local community. If you have a good sense of humor, and the time is right, share a laugh with a client.

4) CONDUCT YOURSELF ACCORDINGLY

We all are aware that some professional athletes and other celebrities say or act inappropriately. This often results in a damaged or destroyed reputation – and this obviously is not good for business.

Lesson: You may not be a celebrity, but in today’s world of fast-pace communications, word of a behavioral misstep can travel fast. Be careful how you treat others, including someone you may deem a troublesome customer – and be extremely cautious when using social media.

 5) NOT EVERYONE LIKES FOOTBALL

It’s obvious that not everyone is a football fan, and some people could not care less about the Super Bowl. The half-time show, however, draws additional interest, as it’s likely to please many who are not fans of the game.

Lesson: You can’t please everyone. But you may be able to add a complementary product or service that draws additional clientele.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information for a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Staten Island Board of Realtors Inducts 53nd President As Group Nears Its 100th Anniversary

STATEN ISLAND BOARD OF REALTORS, STATEN ISLAND NEWS Jan 26, 2015 Comments Off
Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors.

Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors. (Photo: Courtesy of the Staten Island Board of Realtors.)

Dil Gillani assumes leadership of organization dedicated to the American dream

STATEN ISLAND, N.Y. – Dilshad (Dil) Gillani, broker/owner of Gillani Homes, has taken the helm as the 53nd president of the Staten Island Board of Realtors (SIBOR).

Gillani, who launched his successful real estate career in 2000, was sworn into office by New York Assemblywoman Nicole Malliotakis on Jan. 22 in the Vanderbilt at South Beach. Presenting sponsors included Vanguard Funding and Klapper & Klapper, P.C.

 “It is an honor and extreme privilege to assume the responsibilities of president as the Staten Island Board of Realtors approaches its 100th anniversary of helping people achieve the American dream,” Gillani said.

 Michael Smith, president of the New York State Association of Realtors (NYSAR), swore in the officers and directors of SIBOR and the Staten Island Multiple Listing Service.

 In addition to Gillani, other SIBOR officers installed at the event included Claire Bisignano Chesnoff of

Claire Properties, president-elect; Greg Sokol of Cangiano Estates, secretary/treasurer, and Laird Klein of Laird Klein Realty, immediate past president.

Other board members include: Sandy Krueger, CEO of the Staten Island Board of Realtors; Alfred M. Fazio, Esq., board counsel; Michael Blasi, Sherlock Homes of NY; Sean Cusick, Neuhaus Realty; Michael Diaz, Village Realty of SI; Donna Iadarola, RE/MAX Metro; Vivian Kokkinos, Gillani Homes; Anthony Licciardello, RealEstateSINY.com; Hector Mesa, Robert DeFalco Realty; Ron Molcho, Robert DeFalco Realty; Angelo Pappalardo, Century 21 Papp Realty; Frank Reali, Better Homes and Gardens Real Estate (BHGRE) Safari Realty; Scott Setaro, Weichert Realtors Appleseed; Joseph Tirone, Community Home Brokerage; Rocio Uchofen, Century 21 Papp Realty, and George K. Wonica, Wonica Realtors & Appraisers.

Two non-Realtor members also were sworn in as directors:  Philip Guarnieri, Empire State Bank president and co-CEO, a non-Realtor director for the fourth consecutive year, and Andrew Klapper, Klapper & Klapper PC.

STATEN ISLAND MULTIPLE LISTING SERVICE  

The officers and directors of the Staten Island Multiple Listing Service Inc. (SIMLS), a wholly owned SIBOR subsidiary, also were inducted.

The following individuals have joined or have been reinstated as directors and/or members of the SIMLS board: Sandy Krueger, president and CEO;  Elizabeth (Betty) Pappas of All Shore Realty, vice president; Alfred Fazio, Esq, board counsel; Claire Bisignano Chesnoff, Claire Properties; Joan Camerlengo, Joan Camerlengo Realty; Traci Cangiano, Cangiano Estates; Ann Coppola, Master Associates; Thomas DeLese, Tom Crimmins Realty; Georgianna Diaz, Village Realty of SI; Frank DiTommaso, Coldwell Banker DiTommaso; Donna Iadarola, RE/MAX Metro; Laird Klein, Laird Klein Realty; Domenica (Mimi) Neuhaus, Neuhaus Realty; Frank Reali, BHGRE Safari Realty; Kevin Swetsky, KMS Realty Group, and John Vernazza, Robert DeFalco Realty.

About The Staten Island Board of REALTORS® (SIBOR)

The Staten Island Board of REALTORS® (SIBOR) is the largest not-for-profit trade association in Staten Island, N.Y.

SIBOR exists to enhance the ability and opportunity of its members to conduct their business successfully and ethically; and to promote the preservation of the public’s right to own, transfer and use real property.

Comprised of over 1,600 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas.

SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which works as a clearinghouse through which more than 250 local real estate firms exchange information on properties they have listed for sale. Together, its members participate in over 3,000 real estate transactions every year.

All SIBOR members belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).

SIBOR may be reached at 718-928-3220 and viewed online at www.SIBOR.com. SIBOR may also be visited on Facebook at “Staten Island Board of Realtors,” and on Twitter via @SIBOR.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Business Seminar on Staten Island To Highlight Federal, State Tax Updates

STATEN ISLAND, STATEN ISLAND NEWS Jan 12, 2015 Comments Off

Staten Island Small Business Development Center to host event in two boroughs

STATEN ISLAND, N.Y. (Jan. 13, 2015) – Important tax changes affecting small business owners will be featured during an upcoming seminar presented by the Staten Island Small Business Development Center (SI SBDC).

The no-cost seminar, “Federal and New York State Tax Law Updates for Small Business Owners,” will take place Jan. 22 in Recital Hall at the College of Staten Island (CSI), 2800 Victory Blvd., 8:30 to 11 a.m.

Jack Gold

Jack Gold

The seminar will be repeated in Brooklyn, Jan. 29, 6 to 8:30 p.m., in The Bay Ridge Manor at 476 76th St.

The presentations are sponsored by the Internal Revenue Service, the College of Staten Island and the U.S. Small Business Administration.

“Having a grasp of the latest tax changes is vitally important to anyone who operates a business or professional practice,” said Dean Balsamini, director of the Staten Island Small Business Development Center. “This seminar sheds light on updates they need to know about.”

Seminar speakers will include certified public accountants Warren Bergstein and Jack Gold of Adelman, Katz and Mond LLP.

photo 2 WARREN BERGSTEIN

Warren Bergstein

For additional information or to pre-register for the either presentation, contact Christine Purelis of the SBDC at 718-982-2560, or via email: Christine.Purelis@csi.cuny.edu.

About the Staten Island Small Business Development Center

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,900 businesses, helping them to invest more than $151 million in the area’s economy, and creating or saving more than 4,650 jobs. 

The Staten Island SBDC is headquartered at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806l (Phone: 718-982-2560).

SI SBDC may be visited on its Website (www.nyssbdc.org), or on Facebook at “Small Business Development Center, Staten Island” for the organization’s latest news, upcoming events and seminars.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209 (Phone: 718-609-5603), and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306 (Phone: 718-873-4496).

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

Brooklyn, BUSINESS, BUSINESS ADVICE Dec 15, 2014 Comments Off

SBDC LOGOBROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency.

Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during one of the most hectic times of the year.

 

Concurrent with business stresses experienced in December and January, aspiring business owners and established business operators need to plan for the coming months – a fact that could spell ruin if not addressed. This is a responsibility that may best be handled with some outside guidance.

This is why December and January are a perfect time for operators of small businesses and professional practices to contact the office of the Small Business Development Center in Bay Ridge.  As a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island, the Brooklyn facility is staffed with qualified business advisors who can help guide your business whether it’s long-established, a start-up, or even just a dream in the works. And the services provided won’t cost you a dime.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

“Our job is to help your business prosper and grow. Seeing our clients succeed, and knowing we in some way contributed to that success, is our greatest reward,” said George Telmany, a certified senior business advisor at the SI SBDC Bay Ridge office.

Dean L. Balsamini, director of the SI SBDC, said, “It’s always wise to be proactive in a business or professional practice and avert potential hazards before they occur. Being prepared, having the essential business tools and strategies in place, could determine the success or failure of a life’s ambition. Common needs range from marketing guidance and business plans to product development, business licensing and compliance, and more. It doesn’t make sense to leave vital decisions to chance, especially when free expert help is available.”

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

FREE, CONFIDENTIAL GUIDANCE

As part of the SI SBDC, the Small Business Development Center in Bay Ridge is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

CONTACT THE BAY RIDGE OFFICE

The Small Business Development Center’s Bay Ridge satellite office is located in the Santander Building, 9512 Third Ave.

To make an appointment with an advisor at the Bay Ridge office, call 718-609-5603 for one-on-one counseling.

About the Staten Island Small Business Development Center

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,800 businesses, helping them to invest more than $150 million in the area’s economy, and creating or saving more than 4,600 jobs. 

The Staten Island SBDC is headquartered at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806l (Phone: 718-982-2560).

Don’t forget to visit us on our website www.nyssbdc.org or on Facebook at “Small Business Development Center, Staten Island” for the latest news, upcoming events and seminars.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209 (Phone: 718-609-5603), and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306 (Phone: 718-873-4496).

Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

How a Good Online Review Can Hurt Your Business

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS, Relevant PR, Relevant Public Relations Dec 10, 2014 Comments Off

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors.Star Ratings Sketch

Even a good review may be harmful if created with ill intentions or without thought to a particular website’s online rating process.

Facebook, for example, allows online visitors to post a “star” rating that ranges from one to five. As a result, a four-star assessment may seem like a fair – and even highly rated – judgment by a customer. On the surface, four stars seems like a good review but, in fact, it could diminish a business’s overall rating of a five-star company on the website. The fewer the number of reviews, the greater the damage.

This is a concern for long-established enterprises, as well as small businesses just beginning to experience the power of reviews, good or bad.

If the number of reviews hasn’t yet blossomed, bogus four-star reviews mixed among a small handful of legitimate five-star accolades may make a business seem less desirable than a less-worthy competitor.

According to Facebook, “You can report reviews that don’t follow the Facebook Community Standards or focus on the product or service offered by the Page.”

Facebook says it will review your report and “may” remove reviews that don’t follow its guidelines.

There is a faster, and perhaps more effective solution to dealing with reviews, including those posted by people who have never done business with you: Don’t allow anyone to post reviews on your business page.

Before proceeding with this course of action, however, decide how important Facebook reviews are to your business. If you decide your enterprise is better off without the rating system, follow these steps to remove the Reviews button and section:

1) Click “About

2) Scroll the “Page Info” items until you reach “Address

3) Click “Edit” on the right side of the “Address” line

4) Under the map, uncheck the box that states “Show map, check-ins and star ratings on the Page

5) Click “Save Changes

The review process can be reinstated on your Facebook page at any time if you decide you want it back.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information for a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Why Staten Island Small-Business Owners Should Seek Free Expert Business Advice in December

BUSINESS, BUSINESS ADVICE, BUSINESS NEWS, NEW YORK BUSINESS, STATEN ISLAND Dec 03, 2014 Comments Off

STATEN ISLAND, N.Y.  (Dec. 3, 2014) – At this time of year many Staten Island and Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency that lasts through the end of December.SBDC LOGO

Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during one of the most hectic times of the year.

Concurrent with the personal and business stresses experienced in December, aspiring business owners and established business operators need to plan for the coming year – a fact that could spell ruin if not addressed. This is a responsibility that may be best addressed with some outside guidance.

This is why, despite its hectic pace, December is a perfect time for operators of small businesses and professional practices to contact the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

The SI SBDC Business Advisors can help guide your business whether it’s long-established, a start-up, or even just a dream in the works. And the services provided won’t cost you a dime.

Dean L. Balsamini, director of the Staten Island Small Business Development Center, meets with Edward Piszko, a New York State-certified senior business advisor in his organization.

Dean L. Balsamini, director of the Staten Island Small Business Development Center, meets with Edward Piszko, a New York State-certified senior business advisor in his organization.

“It’s always wise to be proactive in a business or professional practice and avert potential hazards before they occur,” said Dean L. Balsamini, director of the SI SBDC. “Being prepared, having the essential business tools and strategies in place, could determine the success or failure of a life’s ambition. Common needs range from marketing guidance and business plans to product development, business licensing and compliance, and more. It doesn’t make sense to leave vital decisions to chance, especially when free expert help is available.”

FREE, CONFIDENTIAL GUIDANCE

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,800 businesses, helping them to invest more than $150 million in the area’s economy, and creating or saving more than 4,600 jobs. 

The Staten Island SBDC is located at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806. To make an appointment, please call 718-982-2560 for your one-to-one counseling.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

CLICK HERE TO VISIT THE SMALL BUSINESS DEVELOPMENT CENTER ON FACEBOOK

Santa Seeks Helpers To Cheer Seniors

CONSUMER, SIBOR, STATEN ISLAND BOARD OF REALTORS Nov 12, 2014 Comments Off

Gifts sought for Realtors’ outreach to nursing home residents

 STATEN ISLAND, N.Y. (Nov. 12, 2014) –  Not just youngsters will be on Santa’s list again this year.

As the Staten Island Board of Realtors progresses toward its 100th anniversary in October 2015, volunteers from the organization will be visiting lonely senior citizens in the borough’s nursing homes as part of the group’s 14th annual Adopt-a-Senior initiative.

The program runs from now through Dec. 23 with a goal of spreading cheer to Island senior citizens who are alone, mainly without family, friends or loved ones to be with them.

Adopt-a-Senior is among the many ways SIBOR makes personal commitments to the same community where its member Realtors also live and work.

In fact, community service is among the major themes of SIBOR’s 100th anniversary observances, which began last month.

“Staten Island’s Realtors seek to enrich the lives of the people in our community; this includes the most fragile and lonely among us,” said Laird Klein, president of SIBOR. “A visit, a gift, a smile or a touch may seem like modest commodities; but to those who need it most, they are invaluable treasures.”

 To supplement the generous donations by Realtors themselves, the organization is also collecting gift donations from others at its headquarters, 1535 Richmond Ave, Suite 3, Bulls Head.

The deadline for SIBOR to receive donations is Dec. 2. Gift distribution will take place from Dec. 11 to Dec. 23.

ASSORTMENT OF WISHES

More than 500 designated seniors residing in nursing homes around the borough will receive an assortment of gift donations.

The seniors’ wish lists include games, books, puzzles, hand lotions, makeup, face cream, perfume and cologne, and warm-weather clothing such as sweaters, scarves, hats, socks, gloves, pajamas, undershirts, jogging outfits and undergarments just in time for the holidays.

The SIBOR volunteers pack their cars with the donations, take them to the nursing homes and hand-deliver them directly to the seniors.

Quite a few seniors are past recipients, and the nursing homes assist SIBOR in directing the gifts to the appropriate recipients.

Participating nursing homes include Carmel Richmond Healthcare and Rehabilitation Center; Clove Lakes Health Care and Rehabilitation Center; Silver Lake Specialized Care Center; Eger Harbor House; Golden Gate Rehabilitation and Health Care Center; and Verrazano Nursing Home; Sea View Hospital Rehabilitation Center and Home; Staten Island Care Center, and St. Comas and Damian Adult Home.

 In many typical instances, SIBOR members and staffers have gotten to know a host of residents through Adopt-a-Senior.

One of the heart-warming stories from a few years ago involved the death of a woman who had no remaining family and was a resident of the Verrazano Nursing Home in Tompkinsville.

Over the years, she had become a friend of SIBOR staffers and volunteers.

With donations from its members, SIBOR paid for her funeral and cemetery burial, which she would not have had otherwise, receiving help with the arrangements from Public Administrator Gary Gotlin.

Anyone who would like to donate to Adopt-a-Senior or volunteer with the Realtors may contact Annmarie Izzo at 718-928-3223 or stop by the SIBOR office with a donation. For more information about SIBOR, please visit the website at www.siborealtors.com.

About The Staten Island Board of REALTORS® (SIBOR)

The Staten Island Board of REALTORS® (SIBOR) is the largest not-for-profit trade association in Staten Island, N.Y.

SIBOR exists to enhance the ability and opportunity of its members to conduct business successfully and ethically, and to promote the preservation of the public’s right to own, transfer and use real property.

Comprising more than 1,700 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas. 

SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which serves as a clearinghouse through which more than 250 local real estate firms exchange information on properties they have listed for sale. Together, its members participate in more than 3,000 real estate transactions every year.

All SIBOR members belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509; Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Get a Handle on Top-10 Digital Business Tools During Free SBDC Seminar Nov. 18

BUSINESS, BUSINESS ADVICE, BUSINESS NEWS Nov 11, 2014 Comments Off

Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop

Balsamini & Di Bartolo

Dean Balsamini, director of the Staten Island Small Business Development Center, discusses digital-marketing strategies with Charles Di Bartolo, president of Castleton Corners-based BetterBizWorks.

STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island.

Presented by the Staten Island Small Business Development Center (SI SBDC), the workshop will feature the latest tactics for “Building a Powerhouse Business or Professional Practice Through Social Media and Marketing.”

Guest speakers will include Charles Di Bartolo, president of BetterBizWorks, Castleton Corners, and Margie Barclay, director of advertising, Staten Island Media Group (Staten Island Advance/SILive).

The event will take place Nov. 18, 8:30 to 11 a.m. (8 a.m. registration), at the Jewish Community Center of State Island (Bernikow JCC), 1466 Manor Rd., Sea View.

“If you operate a business or professional practice, it’s virtually impossible not to have been affected by the latest evolution of technology,” said Dean L. Balsamini, director of the SI SBDC. “Digital marketing is something every entrepreneur needs to get a grasp of. If you’ve already taken advantage of sensible digital-marketing initiatives, you likely have experienced the benefits; if you’ve been reluctant or too busy to foray into the high-tech marketing arena, it could be having a negative impact on your bottom line.”

During the event, Di Bartolo will provide insight into the top-10 digital tools for boosting the growth of an enterprise. Ms. Barclay will discuss media in the digital age.

As seats are limited, reservations are advised. For pre-registration, Christine Purelis of the SI SBDC may be reached at 718-982-2495, or emailed at Christine.Purelis@csi.cuny.edu.

About the Staten Island Small Business Development Center

The Small Business Development Center at the College of Staten Island (SBDC at CSI) is a full-time resource providing cost-free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisers of the Staten Island SBDC have worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs.

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806. Phone: 718-982-2560

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

5 Ways to Attract New Customers to Your Website

MARKETING & PUBLIC RELATIONS, Relevant PR, Relevant Public Relations Oct 22, 2014 Comments Off

Key strategies, including search engine optimization (SEO) should be skillfully addressed 

By BARTON HOROWITZ

President, Relevant Public Relations LLC

NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone!

The importance of a company’s website for business growth cannot be overstated. A well-designed and implemented site can attract new customers and act as a vital component of your marketing strategy.seo for rpr blog

But even the most attractive websites won’t pull in visitors if certain essentials are not in place.

If your company’s online home has fallen far below your expectations, or you’re planning to create a brand new website, there are ways to enhance its success.

Here are five basic tips for increasing the effectiveness of a website:

1) EMBRACE THE ‘SEO’ FACTOR

If you haven’t yet hired a website designer, make sure the company you employ truly understands Search Engine Optimization (SEO) and is experienced in incorporating the vital SEO ingredients your site requires.

When someone is searching online for the types of services or products you provide, your website may not be found if its designer doesn’t address the SEO factor. A knowledgeable designer will make sure that effective keywords – the words or combination of words people most often use when searching for a business such as yours – are included on the back end of your site.

2) HIRE A PROFESSIONAL WRITER

When hiring a website designer, you may also want to enlist the services of a professional writer. Some writers who specialize in public relations and marketing are well-versed in SEO. Such experts can enhance the quality and effectiveness of a website by providing the designer with customized SEO-embroidered content for each page.

 3) KEEP YOUR WEBSITE ACTIVE

Routinely updating the content of a site can help to improve or maintain effective SEO. This may be accomplished by regularly posting keyword-sensitive blogs.

 4) ASK ABOUT TRICKS OF THE TRADE

Some public relations professionals are multimedia experts who can help bolster SEO and your company’s bottom line through the seamless integration of creative marketing strategies. It makes sense to inquire about this.

5) BEWARE MISHANDLING OF KEYWORDS

When skillfully placed, keywords within webpage content can bolster SEO. However, when inappropriately utilized, keywords can have an opposite effect by diminishing the ranking on a search engine such as Goggle. Your content provider should be able to explain this to you. If not, shop for a public relations writer who can.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Staten Island’s Small Business Development Center Leader To Be Brooklyn ‘King of Kings County’ Honoree

Brooklyn, BUSINESS NEWS, NEW YORK BUSINESS, STATEN ISLAND Oct 02, 2014 Comments Off

Dean L. Balsamini, director of the SI SBDC, to be feted

during award and networking event on Oct. 8

DEAN BALSAMINI

Dean L. Balsamini, director of the Staten Island Small Business Development Center at the College of Staten Island, Willowbrook, was instrumental in expanding the organization’s services into Brooklyn.

STATEN ISLAND/BROOKLYN, N.Y.  (SEPT. 2, 2014) – Dean L. Balsamini, who heads the SBDC at the College of Staten Island in Willowbrook, was instrumental in expanding the organization to include an additional Island office in the Empire State Bank Building, New Dorp, and another in the Santander Building in the Brooklyn community of Bay Ridge. He will be among a group of individuals to be lauded during the event.

The Staten Island SBDC assists small businesses and aspiring entrepreneurs with a wide array of cost-free confidential guidance and technical assistance. Since launching in 1993, the organization has worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs. 

The Kings of Kings County Awards & Networking Event honors leading Brooklyn men for their outstanding leadership and contributions to the community. The gathering will take place 6 to 9 p.m. at The Grand Prospect Hall, 263 Prospect Ave., in the Brooklyn neighborhood of Park Slope.

“Being named as one of the Kings of Kings County is a wonderful recognition,” Balsamini said. “I’m honored to be included among a group of such accomplished individuals who have given so much effort to the betterment of Brooklyn. I grew up in the borough and, although Staten Island also holds a special place in my heart, my love of Brooklyn and my devotion to the community will never waver.”

BROOKLYN NATIVES

Residents of Pleasant Plains, Staten Island, Balsamini and his wife, Jo-Ann, were born and raised in Bay Ridge, Brooklyn, and their sons, Dean and David, are Brooklyn natives, as well.

Balsamini joined the SBDC in 2005 following four years as chairman of the Island’s SCORE chapter, which was preceded by a decades-long career as a global executive with AT&T.

Extensively involved in civic and community activities, Balsamini is a past president of the South Shore Rotary Club, a board member of the Staten Island Children’s Campaign, and an adjunct professor of marketing at the College of Staten Island. He has been honored numerous times for his business and community activities, having been recognized by such organizations as the Society of St. Michael at Xaverian High School in Brooklyn and the Staten Island branch of the New York Urban League for Economic Development.

Active in both boroughs, Balsamini was appointed to a variety of community advocacy positions. He has served as a member of the Grievance Committee for the New York State Supreme Court’s 2nd and 11th Judicial Districts; as a delegate, selected by then U.S. Rep. Vito Fossella, to the December 2005 Conference on Aging in Washington, and as a CSI representative to the Staten Island Chamber of Commerce, where he also serves as a board member. In June 2011, Balsamini was awarded a Paul Harris Fellowship, Rotary International’s highest humanitarian honor.

Sponsors of the event, which is presented by The Home Reporter and Brooklyn Spectator, include Investors Bank, Northfield Bank, National Grid, Flushing Bank, Adelphi Academy, Avondale Care Group, Brooklyn Chamber of Commerce, Empire State Bank, Ridge Abstract, People’s United Bank, Gillen & Scali, and the New York Daily News.

Money raised from King of Kings raffles will be split between Reaching Out Community Services and the Boy Scouts of America.

Tickets for the event may be purchased online at www.homereporter.com/events.

For additional information about sponsorship or participation opportunities, Lori Pedone of the Home Reporter may be reached at 718-238-6600, ext. 110, or via email at lpedone@homereporter.com.

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Staten Island Small Business Development Center Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com