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Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

Brooklyn, BUSINESS, BUSINESS ADVICE Dec 15, 2014 No Comments

SBDC LOGOBROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency.

Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during one of the most hectic times of the year.

 

Concurrent with business stresses experienced in December and January, aspiring business owners and established business operators need to plan for the coming months – a fact that could spell ruin if not addressed. This is a responsibility that may best be handled with some outside guidance.

This is why December and January are a perfect time for operators of small businesses and professional practices to contact the office of the Small Business Development Center in Bay Ridge.  As a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island, the Brooklyn facility is staffed with qualified business advisors who can help guide your business whether it’s long-established, a start-up, or even just a dream in the works. And the services provided won’t cost you a dime.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

“Our job is to help your business prosper and grow. Seeing our clients succeed, and knowing we in some way contributed to that success, is our greatest reward,” said George Telmany, a certified senior business advisor at the SI SBDC Bay Ridge office.

Dean L. Balsamini, director of the SI SBDC, said, “It’s always wise to be proactive in a business or professional practice and avert potential hazards before they occur. Being prepared, having the essential business tools and strategies in place, could determine the success or failure of a life’s ambition. Common needs range from marketing guidance and business plans to product development, business licensing and compliance, and more. It doesn’t make sense to leave vital decisions to chance, especially when free expert help is available.”

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

FREE, CONFIDENTIAL GUIDANCE

As part of the SI SBDC, the Small Business Development Center in Bay Ridge is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

CONTACT THE BAY RIDGE OFFICE

The Small Business Development Center’s Bay Ridge satellite office is located in the Santander Building, 9512 Third Ave.

To make an appointment with an advisor at the Bay Ridge office, call 718-609-5603 for one-on-one counseling.

About the Staten Island Small Business Development Center

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,800 businesses, helping them to invest more than $150 million in the area’s economy, and creating or saving more than 4,600 jobs. 

The Staten Island SBDC is headquartered at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806l (Phone: 718-982-2560).

Don’t forget to visit us on our website www.nyssbdc.org or on Facebook at “Small Business Development Center, Staten Island” for the latest news, upcoming events and seminars.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209 (Phone: 718-609-5603), and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306 (Phone: 718-873-4496).

Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

How a Good Online Review Can Hurt Your Business

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS, Relevant PR, Relevant Public Relations Dec 10, 2014 No Comments

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors.Star Ratings Sketch

Even a good review may be harmful if created with ill intentions or without thought to a particular website’s online rating process.

Facebook, for example, allows online visitors to post a “star” rating that ranges from one to five. As a result, a four-star assessment may seem like a fair – and even highly rated – judgment by a customer. On the surface, four stars seems like a good review but, in fact, it could diminish a business’s overall rating of a five-star company on the website. The fewer the number of reviews, the greater the damage.

This is a concern for long-established enterprises, as well as small businesses just beginning to experience the power of reviews, good or bad.

If the number of reviews hasn’t yet blossomed, bogus four-star reviews mixed among a small handful of legitimate five-star accolades may make a business seem less desirable than a less-worthy competitor.

According to Facebook, “You can report reviews that don’t follow the Facebook Community Standards or focus on the product or service offered by the Page.”

Facebook says it will review your report and “may” remove reviews that don’t follow its guidelines.

There is a faster, and perhaps more effective solution to dealing with reviews, including those posted by people who have never done business with you: Don’t allow anyone to post reviews on your business page.

Before proceeding with this course of action, however, decide how important Facebook reviews are to your business. If you decide your enterprise is better off without the rating system, follow these steps to remove the Reviews button and section:

1) Click “About

2) Scroll the “Page Info” items until you reach “Address

3) Click “Edit” on the right side of the “Address” line

4) Under the map, uncheck the box that states “Show map, check-ins and star ratings on the Page

5) Click “Save Changes

The review process can be reinstated on your Facebook page at any time if you decide you want it back.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information for a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Why Staten Island Small-Business Owners Should Seek Free Expert Business Advice in December

BUSINESS, BUSINESS ADVICE, BUSINESS NEWS, NEW YORK BUSINESS, STATEN ISLAND Dec 03, 2014 No Comments

STATEN ISLAND, N.Y.  (Dec. 3, 2014) – At this time of year many Staten Island and Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency that lasts through the end of December.SBDC LOGO

Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during one of the most hectic times of the year.

Concurrent with the personal and business stresses experienced in December, aspiring business owners and established business operators need to plan for the coming year – a fact that could spell ruin if not addressed. This is a responsibility that may be best addressed with some outside guidance.

This is why, despite its hectic pace, December is a perfect time for operators of small businesses and professional practices to contact the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

The SI SBDC Business Advisors can help guide your business whether it’s long-established, a start-up, or even just a dream in the works. And the services provided won’t cost you a dime.

Dean L. Balsamini, director of the Staten Island Small Business Development Center, meets with Edward Piszko, a New York State-certified senior business advisor in his organization.

Dean L. Balsamini, director of the Staten Island Small Business Development Center, meets with Edward Piszko, a New York State-certified senior business advisor in his organization.

“It’s always wise to be proactive in a business or professional practice and avert potential hazards before they occur,” said Dean L. Balsamini, director of the SI SBDC. “Being prepared, having the essential business tools and strategies in place, could determine the success or failure of a life’s ambition. Common needs range from marketing guidance and business plans to product development, business licensing and compliance, and more. It doesn’t make sense to leave vital decisions to chance, especially when free expert help is available.”

FREE, CONFIDENTIAL GUIDANCE

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,800 businesses, helping them to invest more than $150 million in the area’s economy, and creating or saving more than 4,600 jobs. 

The Staten Island SBDC is located at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806. To make an appointment, please call 718-982-2560 for your one-to-one counseling.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

CLICK HERE TO VISIT THE SMALL BUSINESS DEVELOPMENT CENTER ON FACEBOOK

Santa Seeks Helpers To Cheer Seniors

CONSUMER, SIBOR, STATEN ISLAND BOARD OF REALTORS Nov 12, 2014 Comments Off

Gifts sought for Realtors’ outreach to nursing home residents

 STATEN ISLAND, N.Y. (Nov. 12, 2014) –  Not just youngsters will be on Santa’s list again this year.

As the Staten Island Board of Realtors progresses toward its 100th anniversary in October 2015, volunteers from the organization will be visiting lonely senior citizens in the borough’s nursing homes as part of the group’s 14th annual Adopt-a-Senior initiative.

The program runs from now through Dec. 23 with a goal of spreading cheer to Island senior citizens who are alone, mainly without family, friends or loved ones to be with them.

Adopt-a-Senior is among the many ways SIBOR makes personal commitments to the same community where its member Realtors also live and work.

In fact, community service is among the major themes of SIBOR’s 100th anniversary observances, which began last month.

“Staten Island’s Realtors seek to enrich the lives of the people in our community; this includes the most fragile and lonely among us,” said Laird Klein, president of SIBOR. “A visit, a gift, a smile or a touch may seem like modest commodities; but to those who need it most, they are invaluable treasures.”

 To supplement the generous donations by Realtors themselves, the organization is also collecting gift donations from others at its headquarters, 1535 Richmond Ave, Suite 3, Bulls Head.

The deadline for SIBOR to receive donations is Dec. 2. Gift distribution will take place from Dec. 11 to Dec. 23.

ASSORTMENT OF WISHES

More than 500 designated seniors residing in nursing homes around the borough will receive an assortment of gift donations.

The seniors’ wish lists include games, books, puzzles, hand lotions, makeup, face cream, perfume and cologne, and warm-weather clothing such as sweaters, scarves, hats, socks, gloves, pajamas, undershirts, jogging outfits and undergarments just in time for the holidays.

The SIBOR volunteers pack their cars with the donations, take them to the nursing homes and hand-deliver them directly to the seniors.

Quite a few seniors are past recipients, and the nursing homes assist SIBOR in directing the gifts to the appropriate recipients.

Participating nursing homes include Carmel Richmond Healthcare and Rehabilitation Center; Clove Lakes Health Care and Rehabilitation Center; Silver Lake Specialized Care Center; Eger Harbor House; Golden Gate Rehabilitation and Health Care Center; and Verrazano Nursing Home; Sea View Hospital Rehabilitation Center and Home; Staten Island Care Center, and St. Comas and Damian Adult Home.

 In many typical instances, SIBOR members and staffers have gotten to know a host of residents through Adopt-a-Senior.

One of the heart-warming stories from a few years ago involved the death of a woman who had no remaining family and was a resident of the Verrazano Nursing Home in Tompkinsville.

Over the years, she had become a friend of SIBOR staffers and volunteers.

With donations from its members, SIBOR paid for her funeral and cemetery burial, which she would not have had otherwise, receiving help with the arrangements from Public Administrator Gary Gotlin.

Anyone who would like to donate to Adopt-a-Senior or volunteer with the Realtors may contact Annmarie Izzo at 718-928-3223 or stop by the SIBOR office with a donation. For more information about SIBOR, please visit the website at www.siborealtors.com.

About The Staten Island Board of REALTORS® (SIBOR)

The Staten Island Board of REALTORS® (SIBOR) is the largest not-for-profit trade association in Staten Island, N.Y.

SIBOR exists to enhance the ability and opportunity of its members to conduct business successfully and ethically, and to promote the preservation of the public’s right to own, transfer and use real property.

Comprising more than 1,700 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas. 

SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which serves as a clearinghouse through which more than 250 local real estate firms exchange information on properties they have listed for sale. Together, its members participate in more than 3,000 real estate transactions every year.

All SIBOR members belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509; Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Get a Handle on Top-10 Digital Business Tools During Free SBDC Seminar Nov. 18

BUSINESS, BUSINESS ADVICE, BUSINESS NEWS Nov 11, 2014 Comments Off

Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop

Balsamini & Di Bartolo

Dean Balsamini, director of the Staten Island Small Business Development Center, discusses digital-marketing strategies with Charles Di Bartolo, president of Castleton Corners-based BetterBizWorks.

STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island.

Presented by the Staten Island Small Business Development Center (SI SBDC), the workshop will feature the latest tactics for “Building a Powerhouse Business or Professional Practice Through Social Media and Marketing.”

Guest speakers will include Charles Di Bartolo, president of BetterBizWorks, Castleton Corners, and Margie Barclay, director of advertising, Staten Island Media Group (Staten Island Advance/SILive).

The event will take place Nov. 18, 8:30 to 11 a.m. (8 a.m. registration), at the Jewish Community Center of State Island (Bernikow JCC), 1466 Manor Rd., Sea View.

“If you operate a business or professional practice, it’s virtually impossible not to have been affected by the latest evolution of technology,” said Dean L. Balsamini, director of the SI SBDC. “Digital marketing is something every entrepreneur needs to get a grasp of. If you’ve already taken advantage of sensible digital-marketing initiatives, you likely have experienced the benefits; if you’ve been reluctant or too busy to foray into the high-tech marketing arena, it could be having a negative impact on your bottom line.”

During the event, Di Bartolo will provide insight into the top-10 digital tools for boosting the growth of an enterprise. Ms. Barclay will discuss media in the digital age.

As seats are limited, reservations are advised. For pre-registration, Christine Purelis of the SI SBDC may be reached at 718-982-2495, or emailed at Christine.Purelis@csi.cuny.edu.

About the Staten Island Small Business Development Center

The Small Business Development Center at the College of Staten Island (SBDC at CSI) is a full-time resource providing cost-free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisers of the Staten Island SBDC have worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs.

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806. Phone: 718-982-2560

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

5 Ways to Attract New Customers to Your Website

MARKETING & PUBLIC RELATIONS, Relevant PR, Relevant Public Relations Oct 22, 2014 Comments Off

Key strategies, including search engine optimization (SEO) should be skillfully addressed 

By BARTON HOROWITZ

President, Relevant Public Relations LLC

NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone!

The importance of a company’s website for business growth cannot be overstated. A well-designed and implemented site can attract new customers and act as a vital component of your marketing strategy.seo for rpr blog

But even the most attractive websites won’t pull in visitors if certain essentials are not in place.

If your company’s online home has fallen far below your expectations, or you’re planning to create a brand new website, there are ways to enhance its success.

Here are five basic tips for increasing the effectiveness of a website:

1) EMBRACE THE ‘SEO’ FACTOR

If you haven’t yet hired a website designer, make sure the company you employ truly understands Search Engine Optimization (SEO) and is experienced in incorporating the vital SEO ingredients your site requires.

When someone is searching online for the types of services or products you provide, your website may not be found if its designer doesn’t address the SEO factor. A knowledgeable designer will make sure that effective keywords – the words or combination of words people most often use when searching for a business such as yours – are included on the back end of your site.

2) HIRE A PROFESSIONAL WRITER

When hiring a website designer, you may also want to enlist the services of a professional writer. Some writers who specialize in public relations and marketing are well-versed in SEO. Such experts can enhance the quality and effectiveness of a website by providing the designer with customized SEO-embroidered content for each page.

 3) KEEP YOUR WEBSITE ACTIVE

Routinely updating the content of a site can help to improve or maintain effective SEO. This may be accomplished by regularly posting keyword-sensitive blogs.

 4) ASK ABOUT TRICKS OF THE TRADE

Some public relations professionals are multimedia experts who can help bolster SEO and your company’s bottom line through the seamless integration of creative marketing strategies. It makes sense to inquire about this.

5) BEWARE MISHANDLING OF KEYWORDS

When skillfully placed, keywords within webpage content can bolster SEO. However, when inappropriately utilized, keywords can have an opposite effect by diminishing the ranking on a search engine such as Goggle. Your content provider should be able to explain this to you. If not, shop for a public relations writer who can.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Staten Island’s Small Business Development Center Leader To Be Brooklyn ‘King of Kings County’ Honoree

Brooklyn, BUSINESS NEWS, NEW YORK BUSINESS, STATEN ISLAND Oct 02, 2014 Comments Off

Dean L. Balsamini, director of the SI SBDC, to be feted

during award and networking event on Oct. 8

DEAN BALSAMINI

Dean L. Balsamini, director of the Staten Island Small Business Development Center at the College of Staten Island, Willowbrook, was instrumental in expanding the organization’s services into Brooklyn.

STATEN ISLAND/BROOKLYN, N.Y.  (SEPT. 2, 2014) – Dean L. Balsamini, who heads the SBDC at the College of Staten Island in Willowbrook, was instrumental in expanding the organization to include an additional Island office in the Empire State Bank Building, New Dorp, and another in the Santander Building in the Brooklyn community of Bay Ridge. He will be among a group of individuals to be lauded during the event.

The Staten Island SBDC assists small businesses and aspiring entrepreneurs with a wide array of cost-free confidential guidance and technical assistance. Since launching in 1993, the organization has worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs. 

The Kings of Kings County Awards & Networking Event honors leading Brooklyn men for their outstanding leadership and contributions to the community. The gathering will take place 6 to 9 p.m. at The Grand Prospect Hall, 263 Prospect Ave., in the Brooklyn neighborhood of Park Slope.

“Being named as one of the Kings of Kings County is a wonderful recognition,” Balsamini said. “I’m honored to be included among a group of such accomplished individuals who have given so much effort to the betterment of Brooklyn. I grew up in the borough and, although Staten Island also holds a special place in my heart, my love of Brooklyn and my devotion to the community will never waver.”

BROOKLYN NATIVES

Residents of Pleasant Plains, Staten Island, Balsamini and his wife, Jo-Ann, were born and raised in Bay Ridge, Brooklyn, and their sons, Dean and David, are Brooklyn natives, as well.

Balsamini joined the SBDC in 2005 following four years as chairman of the Island’s SCORE chapter, which was preceded by a decades-long career as a global executive with AT&T.

Extensively involved in civic and community activities, Balsamini is a past president of the South Shore Rotary Club, a board member of the Staten Island Children’s Campaign, and an adjunct professor of marketing at the College of Staten Island. He has been honored numerous times for his business and community activities, having been recognized by such organizations as the Society of St. Michael at Xaverian High School in Brooklyn and the Staten Island branch of the New York Urban League for Economic Development.

Active in both boroughs, Balsamini was appointed to a variety of community advocacy positions. He has served as a member of the Grievance Committee for the New York State Supreme Court’s 2nd and 11th Judicial Districts; as a delegate, selected by then U.S. Rep. Vito Fossella, to the December 2005 Conference on Aging in Washington, and as a CSI representative to the Staten Island Chamber of Commerce, where he also serves as a board member. In June 2011, Balsamini was awarded a Paul Harris Fellowship, Rotary International’s highest humanitarian honor.

Sponsors of the event, which is presented by The Home Reporter and Brooklyn Spectator, include Investors Bank, Northfield Bank, National Grid, Flushing Bank, Adelphi Academy, Avondale Care Group, Brooklyn Chamber of Commerce, Empire State Bank, Ridge Abstract, People’s United Bank, Gillen & Scali, and the New York Daily News.

Money raised from King of Kings raffles will be split between Reaching Out Community Services and the Boy Scouts of America.

Tickets for the event may be purchased online at www.homereporter.com/events.

For additional information about sponsorship or participation opportunities, Lori Pedone of the Home Reporter may be reached at 718-238-6600, ext. 110, or via email at lpedone@homereporter.com.

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Staten Island Small Business Development Center Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Free Business Help in Bay Ridge, Brooklyn Underscores 1st Anniversary of Preschool in Bensonhurst

Brooklyn, BUSINESS, BUSINESS ADVICE Sep 18, 2014 Comments Off

Small Business Development Center assists experienced pre-K teachers in setting up and growing Little Brilliant Minds 

Joann Serra, left, and Francesca Gambino, co-owners of Little Brilliant Minds, prepared to greet students and families during the preschool’s grand opening in September 2013.

Joann Serra, left, and Francesca Gambino, co-owners of Little Brilliant Minds, prepared to greet students and families during the preschool’s grand opening in September 2013.

BROOKLYN, N.Y. – As seasoned prekindergarten teachers, Francesca Gambino and Joann Serra were well aware of the ingredients needed for a nurturing pre-school environment.

When they decided in 2011 to open a school of their own, however, their mutual track record of success in early childhood education wasn’t enough: The pre-K educators required expert guidance in the startup and management of a business.

“We looked at potential sites for our school, and when we narrowed it down to a handful of possibilities, we realized we couldn’t move forward without expert help,” said Ms. Gambino, who with Ms. Serra marked the first anniversary of their Brooklyn preschool, Little Brilliant Minds, on Sept. 3. “We’re professionals at running a classroom but we didn’t know anything about running a business. We knew very early in the game we would need assistance in order to succeed.”

The women found the help they required from George Telmany, a certified business advisor with the Small Business Development Center (SBDC) in Brooklyn, an organization which provides aspiring and established  small-business owners with a wide array of cost-free confidential guidance and technical assistance.

The satellite office, located in the Santander Building, 9512 Third Ave., Bay Ridge, is a branch of the Staten Island SBDC (SI SBDC) based at the College of Staten Island.

“George has been with us since the beginning,” Ms. Serra said. “I can’t believe what he and the SBDC have helped us to accomplish. A year ago, it looked like our doors might never open. But here we are today, fully staffed, fully enrolled – and with a waiting list. It all feels like a dream.”

GETTING STARTED IN BUSINESS

One of the first steps toward opening the school was choosing a well-suited location, Telmany said.

With his guidance, the women eventually decided upon a street-front location at 5916 20th Ave. in the Brooklyn neighborhood of Bensonhurst.

“We worked closely with Francesca and Joann to build a customized cash-flow template that allowed them to analyze the expected financial challenges of particular locations,” Telmany said. “The first year for any business is typically extremely difficult, so I am thrilled with their success as they celebrate their first-year anniversary, and I will remain a resource for them as their business continues to grow.”

Ms. Gambino described Telmany’s guidance as an “invaluable resource,” helping to create a business plan while addressing cash-flow considerations involving general startup expenses, such as construction costs, marketing strategies, personnel development, and more.

Staffed by experienced educators who are certified in early childhood education, Little Brilliant Minds provides programs for toddlers (2 to 3 years old) and preschoolers (4 to 6) within a safe and nurturing environment.

“Fran and Joann have used their experience, hard work and commitment to excellence to forge their own brand, Telmany said. “It is great to see young entrepreneurs make such a valuable contribution to the community.”

With their 1-year-old enterprise exhibiting a potential for expansion, a future goal of the business partners is to open a second location.

“We love what we do,” Ms. Serra said. “We love seeing young minds blossom, so our ambition is to create a successful foundation of early childhood education in the lives of as many students as possible.”

For additional information about Little Brilliant Minds, the preschool may be visited online at www.LittleBrilliantMinds.com, reached by phone at 718-234-MIND (6463), or contacted via email at info@littlebrilliantminds.com.

George Telmany may be reached at his SBDC Brooklyn office by phone at 718-619-5603, or via email at George.Telmany@csi.cuny.edu.

About the Staten Island Small Business Development Center

The Small Business Development Center at the College of Staten Island (SBDC at CSI) is part of the New York State Small Business Development Center, which is administered by the State University of New York.

The center operates as a full-time enterprise during weekday business hours, assisting small businesses and aspiring entrepreneurs with a wide array of cost-free confidential guidance and technical assistance.

Since launching in 1993, the experienced advisers of the Staten Island SBDC have worked directly with more than 6,700 businesses, helping them to invest more than $148.5 million in the area’s economy, and creating or saving more than 4,500 jobs. 

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

For information about business counseling on Staten Island, the SBDC at CSI may be reached at 718-982-2560, or via email at Christine.Purelis@csi.cuny.edu. The Brooklyn office may be contacted at 718-619-5603; the Staten Island satellite office may be reached at 718-873-4496.

Staten Island Small Business Development Center Guides New and Existing Business Owners to Greater Success

Brooklyn, BUSINESS ADVICE, STATEN ISLAND Aug 07, 2014 Comments Off

Experts in Staten Island and Brooklyn offer free advice on how to open a business

STATEN ISLAND, N.Y.  –  For new and existing entrepreneurs, the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island helps pave a path toward a successful business.  Many individuals seeking business guidance may find this to be somewhat of a challenge.  Those individuals who do take advantage of the Center’s resources improve their chances in owning a successful enterprise.

Dean L. Balsamini, director of the Staten Island SBDC, and Certified Senior Business Advisor Edward Piszko work to ensure the success of new and aspiring business owners on Staten Island and Brooklyn.

Dean L. Balsamini, director of the Staten Island SBDC, and Certified Senior Business Advisor Edward Piszko work to ensure the success of new and aspiring business owners on Staten Island and Brooklyn.

If you want to start a new business or grow one you already have, this could mean helping you in various ways, such as: Define your goals; business plan assessment; financial analysis; marketing; loan assistance; paving a path to business ownership or business growth, and much more.

“The guidance we provide to clients who are new to the world of entrepreneurship fosters dreams into successful businesses,” said Dean L. Balsamini, director of the Staten Island SBDC. “However, it doesn’t end there. Even well-rooted operations need help from time to time, so our professional business advisers offer valuable assistance to help owners deal with unforeseen challenges and incorporate strategies for stability and growth.”

Providing counseling since 1993, the SI SBDC has assisted more than 6,700 businesses and generated more than $148 million for the Staten Island Community.   The SI SBDC has helped an extensive mix of businesses within a number of industries – and in a variety of ways. 

VENDING SERVICE

“I have never left the [SI SBDC] office, or a seminar sponsored by the SBDC, not understanding their projects or services,” said Maryann Piazza, an owner of 20-year-old Majestic Vending Service, Tompskinsville. “The Small Business Development Center helped me to write a business plan and migrate through the system post-Sandy. They were a sounding board for me and were extremely helpful. They were the first to help me connect with the SBA and get help after the storm.”

CONCRETE CORING, SAWING

Kathleen Makowski, Vice President of JP Hogan, Coring and Sawing Corp., Bloomfield, sought the SI SBDC’s guidance for help in growing her business.SBDC LOGO

 “I am so pleased I came across the Small Business Development Center,” Ms. Makowski said. “I wanted to get more involved in a business-development program but found myself always caught up in the day-to-day operations of my company. The advisors at SBDC helped me prepare for my interview for my pending Women Minority Business application. They also worked hard to help me reorganize after being impacted by Sandy. The business advisors always point me in the right direction to do the right things and go down the right avenue.”

RESTAURANT BUSINESS

When the operators of Maizal’s Restaurant decided to expand their enterprise, (co-owners Leonel Zalaya and Chef Wilmer Alejandro Santos called on the experts at the SI SBDC for assistance. Launching in 2010 in Rosebank, Staten Island, the restaurant opened a successful second location in Astoria, Queens in 2014.

ELECTRICAL CONTRACTING

When Walsh Electrical Contracting launched in 1976, the Staten Island-headquartered company began the process of applying for Woman Business Enterprise (WBE) status in 2012; the official recognition denotes that a woman (or women) has majority ownership and control of a business entity.

Linda Walsh, CEO, who founded the company with her late husband, Kevin, and Ryan Walsh, President, achieved WBE status for her enterprise with guidance from SI SBDC

. The SI SBDC later helped Mrs. Walsh obtain assistance in SBA financing which assisted her in the relocation of her business, obtaining larger contracts, and further developing her business. 

“This is what the Staten Island Small Business Development Center is all about,” Balsamini said. “On the surface, onlookers see a business. But the reality is behind every business there are people striving to fulfill a dream. We take this very seriously and we do everything in our power to ensure their ambitions are more than satisfied.”

 About the Staten Island Small Business Development Center

The Staten Island Small Business Development Center, located at the College of Staten Island is part of the New York State Small Business Development Center, which is administered by the State University of New York.

The center operates as a full-time enterprise during weekday business hours, assisting small businesses and aspiring entrepreneurs with a wide array of cost-free confidential guidance and technical assistance.

The Staten Island SBDC is located at: The College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209, and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306.

For information about business counseling on Staten Island, the SI SBDC can be reached at 718-982-2560, or via email at Christine.purelis@csi.cuny.edu. The Brooklyn office can be contacted at 718-619-5603; the Staten Island satellite office can be reached at 718-873-4496. The organization may also be visited on Facebook at: Small Business Development Center, Staten Island.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Staten Island Realtor Streamlines Process For New Yorkers Buying a Home in Italy

BUSINESS NEWS, REAL ESTATE Jul 23, 2014 Comments Off
Situated on the shorefront of Lake Bolsena, in the provence of Viterbo, Italy, this picturesque home is on the market for approximately $1.5 million.

Situated on the shorefront of Lake Bolsena, in the provence of Viterbo, Italy, this picturesque home is on the market for approximately $1.5 million.

Cangiano Estates builds borough’s ‘5th bridge’ through alliance with Italian law firm

STATEN ISLAND, N.Y. (JULY 23, 2014) – The newest addition among Staten Island’s major bridges reaches farther than Brooklyn or New Jersey, figuratively spanning to Europe.

A recently forged industry partnership between an Island-based Realtor and an Italian-headquartered law firm is making it easier for New Yorkers to sell, purchase or rent properties confidently in Italy.

“The process of selling or buying a home abroad appears intimidating to many people, but when you’re working with the right team here and in Italy, the transaction is streamlined and not as complicated,” said Realtor Traci Cangiano, owner of Cangiano Estates in the Staten Island community of Great Kills.

The alliance between Mrs. Cangiano’s agency and the law firm of Perugi and Associates in Viterbo, Italy, about 65 miles north of Rome, has resulted in a flourishing of Italian-property listings between the Staten Island Realtor and the law firm owned by Rome native Alfredo Perugi.

Current offerings range from $150,000 for a one-bedroom unit on the outskirts of Rome to a $12.5 million villa on the Mediterranean coast of Tuscany, with 800 olive trees and three vineyards.

“We have built a fifth major Staten Island bridge – one that eliminates the real-estate gap between the U.S. and Italy,” said Perugi International Liaison Nick Cammarano, a Rome resident and native of Staten Island’s Dongan Hills neighborhood. “Traci Cangiano is the perfect partner in this initiative. She is an experienced Realtor and immediate past-president of the Staten Island Board of Realtors (SIBOR) with a keen understanding of both the U.S. and Italian cultures and a proven interest in client satisfaction. Her uncompromising integrity works well with the high ethical standards of Perugi and Associates, and this is vital for working in the best interests of buyers and sellers on two continents.”

Although Mrs. Cangiano is based on Staten Island, her firm’s online listings of the Italian properties make them readily available across the United States to buyers desiring a safer and transparent means of purchasing a foreign property, the Realtor said.

Some of the Italian homes, available either for purchase or as vacation rentals, are actually owned by Staten Islanders and others Americans who earlier had been apprehensive about transacting a real estate deal from afar, Mrs. Cangiano noted.

One such seller is Antoinette D’Angelo, a resident of the West Brighton-Sunset Hill area of Staten Island.

“My experience with Cangiano Estates has been a very smooth and pleasant experience,” said Ms. D’Angelo, who with Mrs. Cangiano’s help has placed two condominiums in Formia, Italy on the U.S. market. “ I can’t express how thankful I am.”

The fears of long-distance sellers, like Ms. D’Angelo, as well as buyers have been put to rest, Cammarano said.

“The arrangement between Cangiano Estates and Perugi and Associates has created a boutique-shop experience,” he said. “We walk all involved parties through every step, in both the United States and Italy.”

The relationship between the two firms “removes the angst international home sellers and buyers might normally face by eliminating concern over such matters as potential fraud, language barriers, negotiations, distance, payment arrangements and legal compliance,” added Mrs. Cangiano, whose local team of real estate professionals includes 34 Realtors, some fluent in Italian, and Greg Sokol, an associate broker and SIBOR Board director. “Working with Perugi and Associates is reassuring because we know we have a capable and trustworthy representative on the Italian end of all our transactions.”

To help ease and expedite the buying and selling process, Mrs. Cangiano said, “real estate contracts are translated into Italian and meet the standards for MLS (Multiple Listing Service) listings in the United States, protecting sellers or landlords here and in Italy. In the United States, you’re dealing directly with Cangiano Estates, with additional support from a dependable law firm in Italy.”

To further protect American sellers and buyers, a Perugi and Associates liaison in Italy researches and visits each site; provides an accurate description and assessment, including its condition, and takes photographs. For the American seller, the liaison will promote the property in Italy.

“Right now,” Cammarano said, “the economy is tough in Italy, and it’s actually easier to sell an Italian property in the United States than it is to sell it there.”

About Cangiano Estates

Cangiano Estates, Ltd. is an independent full-service real estate agency operated hands-on by Realtor Traci Cangiano. Since launching in 2006, the firm has never strayed from its commitment of providing clients with a level of service that is second to none, inspiring it to flourish from a modest startup in a rented space into a thriving enterprise with more than 30 Realtors and its own building. The agency is a member of the National Association of REALTORS® (NAR), the New York State Association of Realtors (NYSAR) and the Staten Island Board of Realtors (SIBOR).

Cangiano Estates is headquartered at 3888 Amboy Rd., Staten Island, NY, 10308. The firm may be contacted by phone at 718-605-5800; emailed at aPlace2Live@aol.com, and visited online at CangianoEstates.com.

About Perugi and Associates

The law firm of Perugi and Associates was founded in 1998 in Virtebo, Italy by Alfredo Perugi, who continues to expand the firm within the global arena. The office provides legal representation in civil matters with a particular concentration in real estate, such as the governing of contracts involving building; sales; rentals; condominiums; multiple ownerships, international real estate law, and more.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com