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5 Pre-Digital Business Protocols That Still Make Sense

BUSINESS, BUSINESS ADVICE, STATEN ISLAND Jun 04, 2015 Comments Off on 5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ
PRESIDENT, RELEVANT PUBLIC RELATIONS

Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships.Old typewriter in front of contemporary laptop

Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used to share information – by talking face-to-face – as recent as a decade ago.

There are a variety of old-school behaviors modern-day entrepreneurs should continue to honor while working to achieve and maintain success.

Among these, are the following five pre-digital-age protocols – from an age when conversation was king:

1) Be Honest In All Dealings

There is nothing high-tech about the concept of being truthful. Always strive to ensure you customers receive what is promised – and fulfill or exceed expectations.

2) Return Messages Promptly

No one enjoys being ignored. Speedy responses to customers’ queries should always be a top priority.

3) Remind Customers That You Are In Business

No matter how satisfied your customers may have been in the past, nothing will stand in the way of them choosing a competitor over you if they forget you exist.

Humans are humans. We all forget things from time to time if not reminded. Make sure you contact your customers to remind them you are still in business and available to help them.

And, yes, you can take advantage of digital communications tools, like e-marketing and social media, to accomplish this … lol …. I’m not saying you should live in the past –  but, rather, learn from it and make good use of the best parts.

4) Promote Your Enterprise To New Prospects

Help prospective customers learn about your products or services by marketing your business in a truthful way.

5) Be Courteous

Always consider the feelings of others. The digital age has made it easy for intentions to be misinterpreted. In order to avoid insulting or angering customers or colleagues, make certain you carefully review each and every e-mail or text message before you send it. Even better, show your concern in an old-fashioned way by calling on the telephone or writing a letter.

Please feel free to comment or add to this list by clicking on: Relevant Public Relations on Facebook.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

10 Things to Ask Before Hiring a Public Relations/Marketing Company

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 15, 2015 Comments Off on 10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience

By Barton Horowitz, President
Relevant Public Relations LLC

NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds.

For public relations and marketing professions in Staten Island and throughout New York, across the nation and around the globe, ensuring the relevance of content is vital in order for the message to effectively reach the client’s target audience.

Relevancy often is tied to the speed –and accuracy – with which a media release is produced and distributed.Macro Glowing Contact Us Texts

Preparing relevant PR is more than a skill – it’s an art form that requires the experience and talent to write an impactful press release from start to finish, with the know-how of steering it into the hands of news professionals who are most likely to share its content.

When shopping for PR and marketing professionals, keep in mind that price is not the most important factor when deciding which firm to bring on board, as the quality of work – and results – are of prime importance and may vary from company to company.

KEY MARKETING SERVICES

If you operate a business or professional practice, and are interested in using your time and money to best advantage, we suggest you ask the following questions of any public relations and-marketing firm you consider hiring:

1) What makes your firm different from the next?

2) How will you help my brand stand out from the competition?

3) What is the range of your public relation and/or marketing services?

4) Do you offer both traditional and digital content marketing, social media and email marketing services?

5) Can you provide me with published hard-copy and online newsroom results of your work?

6) How much experience do you have representing businesses or professional practices like mine?

7) What should my realistic expectations be in regard to results?

8) What strategies do you incorporate to increase the chances of publication?

9) Can you provide me with references from satisfied clients?

10) How will I know if the marketing and public relations services you provide on my behalf are working?

CONTACT US FOR GUIDANCE

For information on how Relevant Public Relations can help your business grow, call us at 718-862-1509 or email me personally at BHorowitz@RelevantPR.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 14, 2015 Comments Off on 8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice

By Barton Horowitz, President
Relevant Public Relations LLC

All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing corporations offering a myriad of services.

When shopping for a company to provide your brand-building solutions, however, bigger may not necessarily be better.homme d'affaire gant

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice. And in some cases, such smaller firms work in tandem, integrating their services in response to the needs of clients.

The competition between smaller and giant marketing companies is a David vs. Goliath scenario.

If you are rooting for David, here are eight reasons why it’s often more advantageous for small-business owners to work with “the little guy” as opposed to a giant company:

1) OWNER-MANAGEMENT

The most effective small PR and marketing firms are founded and operated by business people with hands-on experience in their field. Like you, they require satisfied customers in order to succeed; many are dedicated to thinking “outside the box” and providing their clients with custom-crafted strategies for success.

2) TOP EXPERTS, TEAMWORK

The savviest independent marketing professionals don’t try to do it all. They concentrate on what they do best – such as content marketing, press releases, multimedia campaigns, website design, social media management, or search engine optimization (SEO) – and forge industry partnerships with other specialized experts.

If you own a small business, this means you can surpass your competition with affordable support from a team of seasoned professionals – the best of the best from every corner of the marketing arena.

2) YOU’RE THE BOSS

Boutique PR offices and marketing firms are operated by entrepreneurs. They are not sales associates or account managers who report to supervisors or stockholders; they are small-business owners like you, who answer only to their customers.

3) COMMUNITY ADVANTAGE

Owners of locally based PR firms and marketing companies often reside and work within your community. This equips them with an enhanced understanding of your business and the targeted audience you need to reach, and provides you with enhanced networking opportunities.

4) WIDESPREAD INFLUENCE

Although modest in size, some small PR firms and marketing companies have a nearly unlimited geographic and demographic reach, further encouraging the potential growth of your business.

5) QUICKLY ADAPTABLE

Unlike huge marketing enterprises or digital advertising behemoths, smaller PR companies and marketing firms can change your brand-building strategy in an instant. Improvements or changes to your business campaign can at times be prepared and implemented within minutes, as opposed to days or weeks.

6) SENSIBLE PRIORITIES

Because their own businesses cannot exist without clients like you, small PR and marketing firms spend most of their time promoting their clients, as opposed to themselves. The success of your business is their top priority.

7) ACCURATE SOLUTIONS

Small PR and marketing firms have a personal stake in your bottom line, as well as their own. They want you to make money. They want your business to grow and they want to keep you as a customer, so they won’t try to sell you additional services that will waste your time and money.

8) EQUAL PLAYING FIELD

State-of-the-art analytics are now available to independent PR and marketing professions and are not the exclusive domain of giant digital advertising and media marketers. This is an equalizer when it comes to measuring the effectiveness of a campaign.

If you are in need of top-notch public relations and e-marketing services, Relevant Public Relations is big enough to have the required experience – and small enough to get the job done right.

For more information on how we can help you business grow, call us at 718-862-1509 or email me personally at BHorowitz@RelevantPR.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

4 Essentials of a Business Marketing Plan

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 06, 2015 Comments Off on 4 Essentials of a Business Marketing Plan

By Barton Horowitz

President, Relevant Public Relations LLC

With little exception, every business needs a marketing program to grow – or in some cases even to survive.

The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most.business man writing marketing plan concept

Whether you are launching a new business or looking for ways to attract more customers to an existing one, you should consider the following ingredients for your marketing strategy:

1)  A finely tuned message

Emphasize a limited scope of products or services, or focus upon a highly specialized product and service combination. My company, which offers an array of complementary public relations and marketing methods, for example, achieves optimum client engagement by highlighting one specific service at a time.

2) Outreach that encourages dialogue with your audience

Employ a promotional strategy that embraces advertising and direct interaction with customers.

In this instance, you may want to consider online marketing and social media. Particularly for a small business on a tight budget, digital marketing can be comparatively inexpensive and an effective way to share your message.

3) Sensible pricing of your products or services

As told by the Small Business Administration (SBA), “When it comes to maximizing total revenue, the right price is crucial. Generally, higher prices mean lower volume and vice-versa…”

Keep in mind that higher prices may be applicable when customer service is elevated and personalized.

4) A cost-effective means of placing your goods or services in the hands of your clientele

The SBA points out that manufacturers and wholesalers must decide how to distribute their products. Working through established distributors or manufacturers’ agents is generally easiest for small manufacturers, advises the agency.

Small retailers should consider costs and traffic flow when choosing a brick-and-mortar location. A low-rent, low-traffic site can translate into spending more on advertising to attract customers. This may be a consideration for some startup professional practices, as well.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS Mar 26, 2015 Comments Off on 10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases.

An often-repeated concern of  do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.”

Press Release

When crafting a press release on you own, always keep in mind that it’s competing with others for the attention of journalists.

Aside from hiring a public relations professional to write and distribute your information, there are some things you can do to increase the chances of a media room publishing or broadcasting your business news.

To begin, consider these tips from Relevant Public Relations LLC:

1) Make sure your press release is truly newsworthy. Compare the nature of your announcement to other items in the news. Before writing the press release, ask yourself “Who would care about this?”

2) Keep the press release short, no more than 400 words if possible.

3) Make sure your press release is carefully written and without typos. Double- and triple-check the spellings of all names.

4) Create an interesting headline that will grab the attention of editors and reporters.

5) Use the catchy headline in the subject field when you email your press release to newsrooms.

6) Include related photos, captions and photo credits.

7) Send your press release specifically to publications and broadcast entities that have a track record of sharing stories having subject matter similar to yours.

8) Distribute your material as precisely as possible by sending it to journalists who “cover” the type of story you are offering. If it’s a story about a charity fund-raiser, for example, make certain to send it to reporters or columnists who regularly write about charities, as opposed to a political journalist, crime reporter or sports writer.

9) If you want to check on the status of a press release, politely contact the journalist with a follow-up phone call or email.

10)  Always keep in mind that even a perfectly crafted press release can fall by the wayside. Publication space and broadcast time are limited. The ultimate decision to publish or broadcast a news item is made in newsrooms, not by marketing departments or public relations firms.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

5 Useful Business Lessons the Super Bowl Teaches Us

BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS Jan 30, 2015 Comments Off on 5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations

It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an Woman businesswoman with american footballeducation for business owners large and small.

Here are five public relations and marketing tactics you can learn on the weekend of the big game – and use throughout the year.

1) DON’T BE IDLE

Ads, articles and discussions about the Super Bowl are seemingly everywhere. The excitement sparks the interest of big-budget advertisers, and spectators get a chance to enjoy the commercials as well as the game.

Lesson: Don’t sit back and wait for sales. Promote your enterprise. Grab the audience’s attention if you want to increase interest in the products or services your business provides. You may not have a Super Bowl budget, but you should be marketing your business, even on a small scale – to fuel its growth.

2) DELIVER WHAT YOU PROMISE, AND MORE

No one can guarantee a championship game will deliver championship excitement.

Lesson: You actually have an advantage over the Super Bowl when it comes to ensuring customer satisfaction. There is no mystery here; just do what needs to be done to keep your customers happy and loyal.

3) BE ENTERTAINING

The Super Bowl is a component of show business, a feature of all spectator sports.

Lesson: Make your customers feel at home and appreciated. Considering sponsoring entertainment events in your local community. If you have a good sense of humor, and the time is right, share a laugh with a client.

4) CONDUCT YOURSELF ACCORDINGLY

We all are aware that some professional athletes and other celebrities say or act inappropriately. This often results in a damaged or destroyed reputation – and this obviously is not good for business.

Lesson: You may not be a celebrity, but in today’s world of fast-pace communications, word of a behavioral misstep can travel fast. Be careful how you treat others, including someone you may deem a troublesome customer – and be extremely cautious when using social media.

 5) NOT EVERYONE LIKES FOOTBALL

It’s obvious that not everyone is a football fan, and some people could not care less about the Super Bowl. The half-time show, however, draws additional interest, as it’s likely to please many who are not fans of the game.

Lesson: You can’t please everyone. But you may be able to add a complementary product or service that draws additional clientele.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information for a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

Staten Island Board of Realtors Inducts 53nd President As Group Nears Its 100th Anniversary

STATEN ISLAND BOARD OF REALTORS, STATEN ISLAND NEWS Jan 26, 2015 Comments Off on Staten Island Board of Realtors Inducts 53nd President As Group Nears Its 100th Anniversary
Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors.

Dil Gillani assumes leadership of organization dedicated to the American dream

STATEN ISLAND, N.Y. – Dilshad (Dil) Gillani, broker/owner of Gillani Homes, has taken the helm as the 53nd president of the Staten Island Board of Realtors (SIBOR).

Gillani, who launched his successful real estate career in 2000, was sworn into office by New York Assemblywoman Nicole Malliotakis on Jan. 22 in the Vanderbilt at South Beach. Presenting sponsors included Vanguard Funding and Klapper & Klapper, P.C.

 “It is an honor and extreme privilege to assume the responsibilities of president as the Staten Island Board of Realtors approaches its 100th anniversary of helping people achieve the American dream,” Gillani said.

 Michael Smith, president of the New York State Association of Realtors (NYSAR), swore in the officers and directors of SIBOR and the Staten Island Multiple Listing Service.

 In addition to Gillani, other SIBOR officers installed at the event included Claire Bisignano Chesnoff of

Claire Properties, president-elect; Greg Sokol of Cangiano Estates, secretary/treasurer, and Laird Klein of Laird Klein Realty, immediate past president.

Other board members include: Sandy Krueger, CEO of the Staten Island Board of Realtors; Alfred M. Fazio, Esq., board counsel; Michael Blasi, Sherlock Homes of NY; Sean Cusick, Neuhaus Realty; Michael Diaz, Village Realty of SI; Donna Iadarola, RE/MAX Metro; Vivian Kokkinos, Gillani Homes; Anthony Licciardello, RealEstateSINY.com; Hector Mesa, Robert DeFalco Realty; Ron Molcho, Robert DeFalco Realty; Angelo Pappalardo, Century 21 Papp Realty; Frank Reali, Better Homes and Gardens Real Estate (BHGRE) Safari Realty; Scott Setaro, Weichert Realtors Appleseed; Joseph Tirone, Community Home Brokerage; Rocio Uchofen, Century 21 Papp Realty, and George K. Wonica, Wonica Realtors & Appraisers.

Two non-Realtor members also were sworn in as directors:  Philip Guarnieri, Empire State Bank president and co-CEO, a non-Realtor director for the fourth consecutive year, and Andrew Klapper, Klapper & Klapper PC.

STATEN ISLAND MULTIPLE LISTING SERVICE  

The officers and directors of the Staten Island Multiple Listing Service Inc. (SIMLS), a wholly owned SIBOR subsidiary, also were inducted.

The following individuals have joined or have been reinstated as directors and/or members of the SIMLS board: Sandy Krueger, president and CEO;  Elizabeth (Betty) Pappas of All Shore Realty, vice president; Alfred Fazio, Esq, board counsel; Claire Bisignano Chesnoff, Claire Properties; Joan Camerlengo, Joan Camerlengo Realty; Traci Cangiano, Cangiano Estates; Ann Coppola, Master Associates; Thomas DeLese, Tom Crimmins Realty; Georgianna Diaz, Village Realty of SI; Frank DiTommaso, Coldwell Banker DiTommaso; Donna Iadarola, RE/MAX Metro; Laird Klein, Laird Klein Realty; Domenica (Mimi) Neuhaus, Neuhaus Realty; Frank Reali, BHGRE Safari Realty; Kevin Swetsky, KMS Realty Group, and John Vernazza, Robert DeFalco Realty.

About The Staten Island Board of REALTORS® (SIBOR)

The Staten Island Board of REALTORS® (SIBOR) is the largest not-for-profit trade association in Staten Island, N.Y.

SIBOR exists to enhance the ability and opportunity of its members to conduct their business successfully and ethically; and to promote the preservation of the public’s right to own, transfer and use real property.

Comprised of over 1,600 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas.

SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which works as a clearinghouse through which more than 250 local real estate firms exchange information on properties they have listed for sale. Together, its members participate in over 3,000 real estate transactions every year.

All SIBOR members belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).

SIBOR may be reached at 718-928-3220 and viewed online at www.SIBOR.com. SIBOR may also be visited on Facebook at “Staten Island Board of Realtors,” and on Twitter via @SIBOR.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Business Seminar on Staten Island To Highlight Federal, State Tax Updates

STATEN ISLAND, STATEN ISLAND NEWS Jan 12, 2015 Comments Off on Business Seminar on Staten Island To Highlight Federal, State Tax Updates

Staten Island Small Business Development Center to host event in two boroughs

STATEN ISLAND, N.Y. (Jan. 13, 2015) – Important tax changes affecting small business owners will be featured during an upcoming seminar presented by the Staten Island Small Business Development Center (SI SBDC).

The no-cost seminar, “Federal and New York State Tax Law Updates for Small Business Owners,” will take place Jan. 22 in Recital Hall at the College of Staten Island (CSI), 2800 Victory Blvd., 8:30 to 11 a.m.

Jack Gold

Jack Gold

The seminar will be repeated in Brooklyn, Jan. 29, 6 to 8:30 p.m., in The Bay Ridge Manor at 476 76th St.

The presentations are sponsored by the Internal Revenue Service, the College of Staten Island and the U.S. Small Business Administration.

“Having a grasp of the latest tax changes is vitally important to anyone who operates a business or professional practice,” said Dean Balsamini, director of the Staten Island Small Business Development Center. “This seminar sheds light on updates they need to know about.”

Seminar speakers will include certified public accountants Warren Bergstein and Jack Gold of Adelman, Katz and Mond LLP.

photo 2 WARREN BERGSTEIN

Warren Bergstein

For additional information or to pre-register for the either presentation, contact Christine Purelis of the SBDC at 718-982-2560, or via email: Christine.Purelis@csi.cuny.edu.

About the Staten Island Small Business Development Center

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,900 businesses, helping them to invest more than $151 million in the area’s economy, and creating or saving more than 4,650 jobs. 

The Staten Island SBDC is headquartered at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806l (Phone: 718-982-2560).

SI SBDC may be visited on its Website (www.nyssbdc.org), or on Facebook at “Small Business Development Center, Staten Island” for the organization’s latest news, upcoming events and seminars.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209 (Phone: 718-609-5603), and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306 (Phone: 718-873-4496).

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com

Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

Brooklyn, BUSINESS, BUSINESS ADVICE Dec 15, 2014 Comments Off on Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

SBDC LOGOBROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency.

Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during one of the most hectic times of the year.

 

Concurrent with business stresses experienced in December and January, aspiring business owners and established business operators need to plan for the coming months – a fact that could spell ruin if not addressed. This is a responsibility that may best be handled with some outside guidance.

This is why December and January are a perfect time for operators of small businesses and professional practices to contact the office of the Small Business Development Center in Bay Ridge.  As a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island, the Brooklyn facility is staffed with qualified business advisors who can help guide your business whether it’s long-established, a start-up, or even just a dream in the works. And the services provided won’t cost you a dime.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

George Telmany is a certified senior business advisor at the Small Business Development Center in Bay Ridge, Brooklyn, a satellite office of the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island.

“Our job is to help your business prosper and grow. Seeing our clients succeed, and knowing we in some way contributed to that success, is our greatest reward,” said George Telmany, a certified senior business advisor at the SI SBDC Bay Ridge office.

Dean L. Balsamini, director of the SI SBDC, said, “It’s always wise to be proactive in a business or professional practice and avert potential hazards before they occur. Being prepared, having the essential business tools and strategies in place, could determine the success or failure of a life’s ambition. Common needs range from marketing guidance and business plans to product development, business licensing and compliance, and more. It doesn’t make sense to leave vital decisions to chance, especially when free expert help is available.”

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

Dean L. Balsamini is director of the Staten Island Small Business Development Center (SI SBDC), headquartered at the College of Staten Island.

FREE, CONFIDENTIAL GUIDANCE

As part of the SI SBDC, the Small Business Development Center in Bay Ridge is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

CONTACT THE BAY RIDGE OFFICE

The Small Business Development Center’s Bay Ridge satellite office is located in the Santander Building, 9512 Third Ave.

To make an appointment with an advisor at the Bay Ridge office, call 718-609-5603 for one-on-one counseling.

About the Staten Island Small Business Development Center

The SI SBDC is a full-time resource providing free confidential guidance and technical assistance to small-business owners, professionals and aspiring entrepreneurs.

Open weekday business hours, the center is part of the New York State Small Business Development Center, which is administered by the State University of New York.

Since launching in 1993, the professional state-certified advisors of the Staten Island SBDC have worked directly with more than 6,800 businesses, helping them to invest more than $150 million in the area’s economy, and creating or saving more than 4,600 jobs. 

The Staten Island SBDC is headquartered at the College of Staten Island, 2800 Victory Blvd., Building 3A, Room 105; Staten Island, NY 10314-9806l (Phone: 718-982-2560).

Don’t forget to visit us on our website www.nyssbdc.org or on Facebook at “Small Business Development Center, Staten Island” for the latest news, upcoming events and seminars.

The Staten Island SBDC additionally operates two outreach sites: The Small Business Development Center, Bay Ridge Satellite Office, in the Santander Building, 9512 Third Ave., Brooklyn, NY 11209 (Phone: 718-609-5603), and the Small Business Development Center, Staten Island Office, in the Empire State Bank Building, 1361 North Railroad Ave., Staten Island, NY 10306 (Phone: 718-873-4496).

Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: Bhorowitz@RelevantPR.com