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10 Steps for Effective Content Marketing

MARKETING & PUBLIC RELATIONS Feb 23, 2016 Comments Off on 10 Steps for Effective Content Marketing

Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work

By Relevant Public Relations LLC

As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a widely embraced component of public relations and marketing strategists, making “content marketing” a modern day catch phrase.Content Marketing process circle, business concept

If you operate a business and want to take fullest advantage of a content marketing strategy, consider taking the following 10 steps:

  1. Make sure the content you are posting is well-written, fresh and of value to your targeted audience.
  2. Offer useful information designed to attract social interaction and inspire online sharing.
  3. Sculpt your text with search engine optimization (SEO) in mind, carefully embroidering keywords into your compositions.
  4. Resist the temptation of consistently providing clear-cut promotions of your brand or business, but rather provide or share content that will spark interest in your products or services.
  5. Keep in mind that content is more than just words; content-worthy videos or photos are encouraged, but make sure to support them with descriptive keywords and/or hashtags.
  6. Place relevant links into your content.
  7. Create your written content with “repurposing” in mind. Many content-marketing posts can be tweaked to fit a variety of media and customer-outreach venues – both digital and traditional. In addition to social media sites and blogs, such platforms might include email, public relations releases, brochures, advertisements, direct mail, and more.
  8. Remember, whatever you post online – and how you say it – is a reflection of your business image. Always think twice before sharing your thoughts online, and maintain a consistent voice that re-enforces the dignity of your brand.
  9. If you lack the skill or time to provide quality content on your own, hiring a professional business writer is a wise, cost-effective option.
  10. Measure your results. Analytics can help determine which of your content marketing efforts work best.

Relevant Public Relations LLC is a Staten Island, New York City-based multimedia public relations/marketing and commercial copywriting company with local and national reach.

To learn about the many ways in which Relevant Public Relations can help your small-to-large size business or professional practice grow and stand out from competitors, schedule a free consultation by calling 718-682-1509, or emailing info@RelevantPR.com.

Staten Island-Headquartered VSB Bancorp Inc. Named to 2016 OTCQX Best 50

BANKING & FINANCE Feb 17, 2016 Comments Off on Staten Island-Headquartered VSB Bancorp Inc. Named to 2016 OTCQX Best 50

Holding company of Victory State Bank places among market’s top performing U.S. and international companies

STATEN ISLAND, N.Y. (Feb. 17, 2016) –  VSB Bancorp Inc. (OTCQX: VSBN)) has been named to the 2016 OTCQX® Best 50, a ranking of top performing companies traded on the OTCQX Best Market last year.

 Joseph J. LiBassi, chairman of VSB Bancorp, left, meets with Raffaele (Ralph) M. Branca, president and CEO of VSB Bancorp.

Joseph J. LiBassi, chairman of VSB Bancorp, left, meets with Raffaele (Ralph) M. Branca, president and CEO of VSB Bancorp.

The OTCQX Best 50 is an annual ranking of the top 50 U.S. and international companies traded on the OTCQX market. The ranking is calculated based on an equal weighting of one-year total return and average daily dollar volume growth in the previous calendar year. Companies in the 2016 OTCQX Best 50 were ranked based on their performance in 2015.

“The implementation of our strategic plan in 2015 resulted in our enhanced performance, which translated into greater returns for our stockholders,” said Raffaele (Ralph) M. Branca, president and CEO of VSB Bancorp. “We are proud to be recognized as one of the 2016 OTCQX Best 50, which counts us among the top international companies for return and growth in trading volume on the OTCQX.”

Joseph J. LiBassi, chairman of VSB Bancorp, said, “Our commitment to increasing shareholder value was clearly evident in 2015, and remains one of our highest priorities. Being recognized by the OTCQX validates our efforts.”

For the complete 2016 OTCQX Best 50 ranking, visit http://www.otcmarkets.com/content/doc/2016-OTCQX-Best-50.pdf.

The OTCQX Best Market offers the best informed and most efficient trading for established, investor-focused U.S. and international companies. To qualify for OTCQX, companies must meet high financial standards, demonstrate compliance with U.S. securities laws, be current in their disclosure and be sponsored by a professional third-party advisor. OTCQX companies are distinguished by the excellence of their operations and diligence with which they convey their qualifications.

About VSB Bancorp

VSB Bancorp Inc. (OTCQX: VSBN) is the one-bank holding company for Victory State Bank. As Staten Island, N.Y.’s only community-based commercial bank, Victory State Bank operates five full-service locations on the Island, including the main office in the community of Great Kills and branches in West Brighton, St. George, Dongan Hills and Rosebank.

Awaiting approval from the Department of Buildings to begin construction, the bank plans to proceed with its sixth branch location in the Charleston/Tottenville section of Staten Island, including applying for regulatory approval.

Victory State Bank commenced operations on Nov. 17, 1997. The Bank’s initial capitalization of $7 million was primarily raised in the Staten Island community. The Bancorp’s total equity has increased to $28.8 million primarily through the retention of earnings.

For additional information, Victory State Bank may be reached at 718-979-1100 or visited online at www.VictoryStateBank.com.

Media Contact: Barton Horowitz
Relevant Public Relations, LLC
Headquarters: 718 682 1509
Mobile: 917 715 8761
Email: Bhorowitz@RelevantPR.com

Public Relations Agency on Staten Island is One-Stop Marketing Center for U.S. Businesses

MARKETING & PUBLIC RELATIONS Nov 06, 2015 Comments Off on Public Relations Agency on Staten Island is One-Stop Marketing Center for U.S. Businesses

 Staten Island PR agency offers comprehensive custom-made business marketing, advertising and branding services to clients in New York City and across the nationgeneric & GLOBAL 4”w x 5.25”h

STATEN ISLAND, N.Y. —  Relevant Public Relations LLC provides corporations, professional practices and businesses of any size with the marketing strategies needed to successfully target and attract a larger customer base.

The PR firm offers an array of complementary services designed to bolster bottom lines and fuel business growth, such as:

Press Release Writing and Distribution; Multimedia Relations Campaigns; Content Marketing; Blog, Advertorial and Commercial Writing; Social Media Management; Website Design and Content; Search Engine Optimization (SEO); Strategy and Brand Positioning; Press-Conference Management; e-Marketing, e-Newsletters and e-Postcards; Crisis Management; Direct-Mail Content; Speech Writing,  Video Production, and more.

To learn more about the numerous ways Relevant Public Relations can help your enterprise stand out from the competition, call 718-681-1509, or email the PR agency: info@RelevantPR.com.

5 Business Tips For Avoiding Holiday Season Stress

BUSINESS ADVICE Oct 30, 2015 Comments Off on 5 Business Tips For Avoiding Holiday Season Stress

Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits

NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30).

Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition on Small Business Saturday (Nov. 28).

A vacation can help to refresh and refuel your entrepreneurial spirit, and that’s good for business.

A vacation can help to refresh your entrepreneurial spirit, and that’s good for business.

As with businesses large or small, even a record-breaking start to the holiday-shopping season will not quell the threat of a downturn before the season ends (think adverse weather conditions or other sales-hindering impediments).

In order to help you avoid undue stress while working through the holiday season and facing the challenges of a new business year, Relevant Public Relations offers the following five tips for small businesses, including professional practices, seeking to grow their profits through the end of 2015 and throughout 2016:

1) Focus on Customer Service

Don’t let an uptick in sales distract you. Even during the busiest times, customers need to be treated with the utmost attention and devotion. Always deliver what you promise, return phone calls promptly and respond quickly to emails.

2) Don’t Stop Marketing Your Business or Professional Practice

Brand building never rests. Whether you are running a business during the busiest retail time of the year, or are seamlessly operating a professional practice throughout the year, regularly remind both established and potential customers of your ongoing availability and reliability.

3) Consider Hiring A Brand-Building Expert

An experienced publicist and marketing consultant can save you time and money by planning, coordinating and implementing your company’s public relations, marketing and advertising efforts. This can have a positive effect upon the growth of your business in the coming year.

4) Update Your Business Plan And Budget For 2016

It’s difficult, if not impossible, to set realistic goals if you don’t have a definitive plan. You may need to pay a financial professional to guide you, or opt for free counseling provided by an SBA-affiliated organization such as a local branch of SCORE or the Small Business Development Center (SBDC).

5) Go On Vacation

Take a good look at the coming year and plan to get away. This is tough for many business people to do, but should not be overlooked. From a health perspective, we all need a bit of rest and recreation. A vacation can help to refresh and refuel your entrepreneurial spirit, and that’s good for business.

Ramp up your business marketing with Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

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New Milestones for Staten Island’s Saint Paul’s School of Nursing

Education, HEALTH & WELLNESS Sep 04, 2015 Comments Off on New Milestones for Staten Island’s Saint Paul’s School of Nursing

STATEN ISLAND, N.Y. (Sept. 4, 2015) – Saint Paul’s School of Nursing, Staten Island, an educational facility with roots that extend for 111 years, will add a new chapter to its history Sept. 9. Saint. Paul's logo

During a gathering at the Hilton Garden Inn, Bloomfield, 6 to 9 p.m., on Wednesday, the school, formerly Saint Vincent Catholic Centers School of Nursing, will mark the launch of its Alumni Association – and induct the first three members of the school’s newly created Hall of Fame. The school’s name became Saint Paul’s School of Nursing in 2009.

“We choose these three extraordinary graduates to be our first Hall of Famers based upon their academic excellence, and the resilience and determination they displayed in reaching their goals in the face of life-altering personal challenges,” said Wynn Blanton, president of Saint Paul’s School of Nursing, Staten Island.

Each of the honorees is a graduate of one of the schools three programs: Nursing, Medical Assistant and Dental Assistant.

The Hall of Famers are Lisa Ann Amari, Medical Assistant Program; Michael Holzer, Nursing Program, and Dominique Sirianni, Dental Assistant Program.

Saint Paul’s School of Nursing, Staten Island, may be reached at 718-517-7700.

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Media Contact: Barton Horowitz
Relevant Public Relations, LLC
Headquarters: 718‑682‑1509
Mobile: 917‑715‑8761
Email: Bhorowitz@RelevantPR.com

6 Tips For Growing Your Business With Effective Headlines

MARKETING & PUBLIC RELATIONS Aug 12, 2015 Comments Off on 6 Tips For Growing Your Business With Effective Headlines

By Relevant Public Relations, LLC

STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter.

A quality headline will make the reader want to read more, attract the interest of targeted audiences and journalists, and encourage sharing on social media and other digital venues.

When writing a headline, keep these following tips in mind:

1) A headline should be descriptive; ask yourself, “Will the reader care?”

2) A headline should be short.

3) Make sure the headline is truthful.

4) Keep the intention of the headline clear.

5) Be certain the content you are sharing fulfills the promise of the headline.

6) Never use the word “announces” in a headline.

Ramp up your business marketing with Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

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5 Pre-Digital Business Protocols That Still Make Sense

BUSINESS, BUSINESS ADVICE, STATEN ISLAND Jun 04, 2015 Comments Off on 5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ
PRESIDENT, RELEVANT PUBLIC RELATIONS

Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships.Old typewriter in front of contemporary laptop

Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used to share information – by talking face-to-face – as recent as a decade ago.

There are a variety of old-school behaviors modern-day entrepreneurs should continue to honor while working to achieve and maintain success.

Among these, are the following five pre-digital-age protocols – from an age when conversation was king:

1) Be Honest In All Dealings

There is nothing high-tech about the concept of being truthful. Always strive to ensure you customers receive what is promised – and fulfill or exceed expectations.

2) Return Messages Promptly

No one enjoys being ignored. Speedy responses to customers’ queries should always be a top priority.

3) Remind Customers That You Are In Business

No matter how satisfied your customers may have been in the past, nothing will stand in the way of them choosing a competitor over you if they forget you exist.

Humans are humans. We all forget things from time to time if not reminded. Make sure you contact your customers to remind them you are still in business and available to help them.

And, yes, you can take advantage of digital communications tools, like e-marketing and social media, to accomplish this … lol …. I’m not saying you should live in the past –  but, rather, learn from it and make good use of the best parts.

4) Promote Your Enterprise To New Prospects

Help prospective customers learn about your products or services by marketing your business in a truthful way.

5) Be Courteous

Always consider the feelings of others. The digital age has made it easy for intentions to be misinterpreted. In order to avoid insulting or angering customers or colleagues, make certain you carefully review each and every e-mail or text message before you send it. Even better, show your concern in an old-fashioned way by calling on the telephone or writing a letter.

Please feel free to comment or add to this list by clicking on: Relevant Public Relations on Facebook.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

10 Things to Ask Before Hiring a Public Relations/Marketing Company

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 15, 2015 Comments Off on 10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience

By Barton Horowitz, President
Relevant Public Relations LLC

NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds.

For public relations and marketing professions in Staten Island and throughout New York, across the nation and around the globe, ensuring the relevance of content is vital in order for the message to effectively reach the client’s target audience.

Relevancy often is tied to the speed –and accuracy – with which a media release is produced and distributed.Macro Glowing Contact Us Texts

Preparing relevant PR is more than a skill – it’s an art form that requires the experience and talent to write an impactful press release from start to finish, with the know-how of steering it into the hands of news professionals who are most likely to share its content.

When shopping for PR and marketing professionals, keep in mind that price is not the most important factor when deciding which firm to bring on board, as the quality of work – and results – are of prime importance and may vary from company to company.

KEY MARKETING SERVICES

If you operate a business or professional practice, and are interested in using your time and money to best advantage, we suggest you ask the following questions of any public relations and-marketing firm you consider hiring:

1) What makes your firm different from the next?

2) How will you help my brand stand out from the competition?

3) What is the range of your public relation and/or marketing services?

4) Do you offer both traditional and digital content marketing, social media and email marketing services?

5) Can you provide me with published hard-copy and online newsroom results of your work?

6) How much experience do you have representing businesses or professional practices like mine?

7) What should my realistic expectations be in regard to results?

8) What strategies do you incorporate to increase the chances of publication?

9) Can you provide me with references from satisfied clients?

10) How will I know if the marketing and public relations services you provide on my behalf are working?

CONTACT US FOR GUIDANCE

For information on how Relevant Public Relations can help your business grow, call us at 718-862-1509 or email me personally at BHorowitz@RelevantPR.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 14, 2015 Comments Off on 8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice

By Barton Horowitz, President
Relevant Public Relations LLC

All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing corporations offering a myriad of services.

When shopping for a company to provide your brand-building solutions, however, bigger may not necessarily be better.homme d'affaire gant

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice. And in some cases, such smaller firms work in tandem, integrating their services in response to the needs of clients.

The competition between smaller and giant marketing companies is a David vs. Goliath scenario.

If you are rooting for David, here are eight reasons why it’s often more advantageous for small-business owners to work with “the little guy” as opposed to a giant company:

1) OWNER-MANAGEMENT

The most effective small PR and marketing firms are founded and operated by business people with hands-on experience in their field. Like you, they require satisfied customers in order to succeed; many are dedicated to thinking “outside the box” and providing their clients with custom-crafted strategies for success.

2) TOP EXPERTS, TEAMWORK

The savviest independent marketing professionals don’t try to do it all. They concentrate on what they do best – such as content marketing, press releases, multimedia campaigns, website design, social media management, or search engine optimization (SEO) – and forge industry partnerships with other specialized experts.

If you own a small business, this means you can surpass your competition with affordable support from a team of seasoned professionals – the best of the best from every corner of the marketing arena.

2) YOU’RE THE BOSS

Boutique PR offices and marketing firms are operated by entrepreneurs. They are not sales associates or account managers who report to supervisors or stockholders; they are small-business owners like you, who answer only to their customers.

3) COMMUNITY ADVANTAGE

Owners of locally based PR firms and marketing companies often reside and work within your community. This equips them with an enhanced understanding of your business and the targeted audience you need to reach, and provides you with enhanced networking opportunities.

4) WIDESPREAD INFLUENCE

Although modest in size, some small PR firms and marketing companies have a nearly unlimited geographic and demographic reach, further encouraging the potential growth of your business.

5) QUICKLY ADAPTABLE

Unlike huge marketing enterprises or digital advertising behemoths, smaller PR companies and marketing firms can change your brand-building strategy in an instant. Improvements or changes to your business campaign can at times be prepared and implemented within minutes, as opposed to days or weeks.

6) SENSIBLE PRIORITIES

Because their own businesses cannot exist without clients like you, small PR and marketing firms spend most of their time promoting their clients, as opposed to themselves. The success of your business is their top priority.

7) ACCURATE SOLUTIONS

Small PR and marketing firms have a personal stake in your bottom line, as well as their own. They want you to make money. They want your business to grow and they want to keep you as a customer, so they won’t try to sell you additional services that will waste your time and money.

8) EQUAL PLAYING FIELD

State-of-the-art analytics are now available to independent PR and marketing professions and are not the exclusive domain of giant digital advertising and media marketers. This is an equalizer when it comes to measuring the effectiveness of a campaign.

If you are in need of top-notch public relations and e-marketing services, Relevant Public Relations is big enough to have the required experience – and small enough to get the job done right.

For more information on how we can help you business grow, call us at 718-862-1509 or email me personally at BHorowitz@RelevantPR.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.

4 Essentials of a Business Marketing Plan

BUSINESS, BUSINESS ADVICE, MARKETING & PUBLIC RELATIONS May 06, 2015 Comments Off on 4 Essentials of a Business Marketing Plan

By Barton Horowitz

President, Relevant Public Relations LLC

With little exception, every business needs a marketing program to grow – or in some cases even to survive.

The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most.business man writing marketing plan concept

Whether you are launching a new business or looking for ways to attract more customers to an existing one, you should consider the following ingredients for your marketing strategy:

1)  A finely tuned message

Emphasize a limited scope of products or services, or focus upon a highly specialized product and service combination. My company, which offers an array of complementary public relations and marketing methods, for example, achieves optimum client engagement by highlighting one specific service at a time.

2) Outreach that encourages dialogue with your audience

Employ a promotional strategy that embraces advertising and direct interaction with customers.

In this instance, you may want to consider online marketing and social media. Particularly for a small business on a tight budget, digital marketing can be comparatively inexpensive and an effective way to share your message.

3) Sensible pricing of your products or services

As told by the Small Business Administration (SBA), “When it comes to maximizing total revenue, the right price is crucial. Generally, higher prices mean lower volume and vice-versa…”

Keep in mind that higher prices may be applicable when customer service is elevated and personalized.

4) A cost-effective means of placing your goods or services in the hands of your clientele

The SBA points out that manufacturers and wholesalers must decide how to distribute their products. Working through established distributors or manufacturers’ agents is generally easiest for small manufacturers, advises the agency.

Small retailers should consider costs and traffic flow when choosing a brick-and-mortar location. A low-rent, low-traffic site can translate into spending more on advertising to attract customers. This may be a consideration for some startup professional practices, as well.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.