Barton Horowitz – Relevant Public Relations

September 28, 2016

Relevant Public Relations in New York to Spotlight Emusi App for Apple and Android Users Worldwide

Staten Island, NYC based PR/marketing firm to fuel launch of musical-messaging app NEW YORK (Sept. 2016) – The creators of Emusi App have chosen Relevant Public Relations LLC to spearhead the marketing launch of the digital product, which provides Apple and Android users throughout the world access to a unique library of original pre-recorded singing messages. […]

June 29, 2016

9 Tips to Get Your Press Release Published

It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]

June 4, 2015

5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]

May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]

March 20, 2014

Relevant Public Relations Chosen To Market Brand Of Staten Island Small Business Development Center

STATEN ISLAND, N.Y. — Relevant Public Relations LLC has been retained by the Staten Island Small Business Development Center (SI SBDC) in a mission to enhance community awareness of the organization’s free business-mentoring services. “Former business journalist Bart Horowitz and his firm, Relevant Public Relations, are talented, creative and dependable, with a solid handle on commerce […]

May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]

March 4, 2013

3 'Targeted Marketing' Questions You Should Ask Before Hiring A Public Relations Firm

STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases. It’s obvious why ice cream trucks don’t […]

January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]

January 8, 2013

Relevant Public Relations Selected As PR/Marketing Rep For Manhattan-Based Dentist of Miss New York USA® and Miss New York pageants

FOR IMMEDIATE RELEASE: TUESDAY, JAN. 8, 2013 Relevant Public Relations Chosen By Dr. Victoria Veytsman As Rep Of Madison Avenue Center For Cosmetic Dentistry and Invisalign Client is Official Dentist of Miss New York USA® and Miss New York pageants NEW YORK – Madison Avenue Center for Cosmetic Dentistry […]

December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]

November 16, 2012

5 PR Tips From Bond, James Bond

I will readily admit, I’m a huge James Bond fan. The newly released installment of the 007 movie franchise, “Skyfall,” was celebrated earlier this week as a Horowitz family outing. This is a tradition that’s been embraced by my family ever since my kids were old enough to share my enthusiam of Ian Fleming’s super spy. So […]

May 24, 2011

Behind The Scenes Of Business: Relevant Public Relations President Is Brooklyn Native

NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]

May 24, 2011

Quick Ways To Assist Missouri Tornado Victims

STATEN ISLAND, N.Y. — The people of southwest Missouri are in desperate need of assistance in the wake of this week’s devastating tornadoes and severe weather. Whether you reside or work in the vicinity of the destruction or elsewhere, there are varies ways to provide immediate assistance. Numerous state and national organizations are accepting donations to assist […]

May 23, 2011

Baseball Glove Made In USA Is Something To Cheer About

Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves. Visit Rebirth of the American-made mitt to learn more.

May 17, 2011

Relevant Public Relations LLC Crowned Marketing Rep of Miss America Pageant’s New York State Preliminary

Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y. (May 17, 2011) — The Miss New York Organization, official operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative. “We require public relations […]

May 16, 2011

Victory State Bank Brings Money Management Into Staten Island Classroom

STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each. “Good financial habits […]

May 13, 2011

Miss New York Praises Staten Island’s Commitment To Community Service

Claire Buffie expresses delight to borough’s South Shore Rotary over decision to host 2011 pageant on Island NEW YORK (May 13, 2011) — “Straight for Equality: Let’s Talk” is the platform of Claire Buffie, Miss New York 2010. The reigning state pageant queen visited Staten Island on Thursday, where she shared her passion for diversity and student dignity […]

May 11, 2011

How To Start A Business Blog

You may have thought about blogging but then asked yourself, “What would I write about?” “Who would read it?” Or, “Is this the best use of my time?” If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]