copy writing

March 25, 2011

7 Blogging Mistakes That Small Businesses Make

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly. In this […]
March 23, 2011

Some of the Biggest Business Blunders in History

When it comes to business success stories, there are plenty. But there are also many business blunders that we are not so familiar with. Those who were around when these blunders actually happened may remember them making the news, but others will be surprised to learn about some of the massive business blunders that have taken […]
January 21, 2011

BELLA NYC Launch Party Celebrates Arrival, Rave Reviews of New York’s Newest Lifestyle Magazine

NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
January 20, 2011

10 Tips For Building a Business Brand With Social Media in Staten Island, N.Y., or the World

STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
January 14, 2011

Celebration of New York City-Based Publication Hits TV-Network Radar

NEW YORK — A network television film crew will be in Staten Island, N.Y.,  to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
January 12, 2011

Second Chance to Attend Free Business-Marketing Seminar at College of Staten Island

NEW YORK (Jan. 12, 2011) –  Time is on your side if your schedule conflicted with today’s planned business seminar at the College of Staten Island (CSI). The event, originally scheduled for 8:30 this morning, has been postponed until next week —  same time, same place. Hopefully, snow won’t be a consideration this time around. If you are a […]
January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
December 29, 2010

Four Essential Questions To Ask Yourself When Conducting Business

By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]
December 13, 2010

Relevant Public Relations Cites 'NO.1 Rule' For Businesses Posting Social Media Content

BY BARTON HOROWITZ  President, Relevant Public Relations LLC NEW YORK — The No.1 rule for utilizing online social media as a business-marketing tool is: Don’t be annoying. Communicating the benefits of doing business with your enterprise is arguably an essential component of success. However, with the avalanche of information being distributed to users of Facebook, Twitter […]
November 10, 2010

What Can E-Mail Marketing Do For Your Business?

Now, you can boost your business with the combined powers of e-mail marketing and public relations. That’s because Relevant Public Relations LLC, one of the nation’s fastest growing PR firms, has partnered with Constant Contact®, the leading e-mail marketing tool for small businesses like yours. Through our partnership, we can help you get up and running with a cost-effective e-mail […]
November 4, 2010

Build Your Business With A Professionally Administered E-Mail And Marketing Strategy, Suggests New York-based Relevant Public Relations

Staten Island, N.Y. (Nov. 4, 2010) — Relevant Public Relations offers a highly extensive selection of professional services designed to help your business grow. As an authorized Constant Contact®Solutions Provider, Relevant can provide as much, or as little, assistance as you need to successfully promote your enterprise through e-mails and social media. If you like, you can […]
October 27, 2010

Island-based Relevant Public Relations Teams With Constant Contact

STATEN ISLAND, N.Y.  –   Graniteville-based Relevant Public Relation has joined with Constant Contact to provide its business clients with a host of online-marketing advantages. In addition to Constant Contact’s e-mail marketing, event marketing, social media marketing, and online survey tools, Relevant’s clients can choose to have the content of these communiqués written by Relevant’s experienced team […]
August 31, 2010

Video Surveillance Corp. places Relevant Public Relations at helm of multimedia initiatives

World-class security-systems integrator lauds PR firm’s high ethical standards NEW YORK — Video Surveillance Corp. (VSC), one of the nation’s leading security-systems integrators, has chosen Relevant Public Relations LLC as its multimedia representative. “We are a fully licensed and insured company with a 32-year-old track-record of providing businesses and homes with state-of-the-art protection from intruders,” said […]
August 13, 2010

New York public relations exec: Small businesses are 'all about family'

July 29, 2010

Realtors Group Posts Blog Page To Discuss ‘The Truth About Staten Island’

NEW YORK CITY — The Staten Island Board of Realtors (SIBOR) has embarked on a mission to share “The Truth About Staten Island” with the rest of the nation. “Staten Island, N.Y., is a wonderful place to live and work,” said SIBOR CEO Sandy Krueger. “The borough offers a sophisticated blend of urban energy and suburban […]
July 1, 2010

New South Shore Rotary President provides agenda for 2011, praises previous administration

STATEN ISLAND, N.Y. — The South Shore Rotary Club’s presidential gavel officially changed hands yesterday. The gathering, held in the Marina Grand, Great Kills, marked the group’s first meeting under a newly seated administration. After congratulating Immediate Past President Dean Balsamini and other club members for accomplishing a variety of successful community fund-raisers despite a difficult […]
June 7, 2010

Victory State Bank Introduces ‘Scantastic’ Remote Check-Deposit Service

DespositExpress is the latest hi-tech amenity offered by the Staten Island, N.Y.-based business bank STATEN ISLAND, N.Y.  — Victory State Bank, a recognized industry leader in customer service, recently unveiled the latest reason for businesses to join its customer roster: The convenience of depositing checks without having to leave your office.  “Victory State Bank customers now […]
May 25, 2010

StarQuartz Urethane Grouts, Richmond Tile & Bath of Staten Island, N.Y., Solve Homeowners' Mold and Mildew Problems

    http://www.foxbusiness.com/story/starquartz-urethane-grouts-richmond-tile–bath-staten-island-ny-solve/  STATEN ISLAND, N.Y. —  Mold and mildew are unrelenting parasites that feast in the shower and bath areas of our homes. Their mere presence is unsightly, unhealthy, costly and, at times, embarrassing for the homeowners. The battle to prevent an home invasion of mold and mildew may seem futile, but it doesn’t have […]