July 6, 2011
Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]
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June 30, 2011
While a clever and appropriate name can impress your fan base, choosing an unoriginal, dull name communicates a lack of enthusiasm towards your new business venture. However, it’s never too late to change a company’s name; some of the best businesses have changed their names when a better idea came around. (Xerox used to be called […]
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June 29, 2011
It makes us feel stressed, it makes us feel guilty, it makes us feel eternally behind. You know what I’m talking about: e-mail. The once-magical form of communication that has now taken on a kind of psychic overhead. It’s an unsavory duty that you can’t escape, like moving your car to avoid parking tickets if you […]
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June 24, 2011
Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says. It’s often just too tempting to check in when your iPhone […]
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June 23, 2011
When a public relations disaster strikes, companies must act swiftly and precisely to douse the flames. There’s no cure-all for every PR crisis, but past mistakes show that there are some consistencies in what to avoid. Whether you’re dealing with bungled distribution channels, a spokesperson scandal, or an environmental disaster, the way you respond has a direct—financial […]
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June 21, 2011
Social media presents a unique opportunity for anyone to develop a personal or business reputation to further their careers or boost sales and profits. The key is understanding how to be successful in leveraging the tools of the social Web to effectively build your online reputation so you’re appropriately positioned to meet your goals. Following are […]
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June 17, 2011
If you think your blog could never get you into trouble, you might think again says Nellie Akalp, CEO of CorpNet.com, an online legal document filing service. Writing for Mashable, Alkalp says self-employed or self-starting bloggers need to think about liability concerns. What if you unintentionally plagiarize someone’s work? Or maybe you end up writing about a […]
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June 9, 2011
When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert. Tip No.1: Position Yourself As An Expert. Read more…
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June 7, 2011
Theodore Roosevelt once said, “People don’t care how much you know, until they know how much you care.” Those business leaders that care the most have the greatest impact on their employees and will, in turn, be the most successful leaders. When your employees know that you care about what they think and about their […]
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