July 27, 2011
STATEN ISLAND, N.Y. — In business? Thinking of making your mark as an entrepreneur? You won’t want to miss the Staten Island Credit Fair on Aug. 2 Here’s What You Need To Know: NEW YORK CITY COUNCIL SPEAKER CHRISTINE C. QUINN, COUNCIL MEMBERS DOMENIC M. RECCHIA, JR, CHAIR, FINANCE COMMITTEE; DIANA REYNA, CHAIR, SMALL BUSINESS COMMITTEE; […]
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July 27, 2011
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are? Here is some advice for qualified individuals who want to build a reputation […]
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July 19, 2011
STATEN ISLAND, N.Y. — The Staten Island Chamber of Commerce is participating with a nationwide program to promote locally owned businesses across the borough. The 3/50 Project is a grassroots campaign that has spread across the nation to support and save local businesses. The concept behind the program is for consumers to pick three independently owned Island businesses and spend a […]
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July 8, 2011
STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]
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June 29, 2011
It makes us feel stressed, it makes us feel guilty, it makes us feel eternally behind. You know what I’m talking about: e-mail. The once-magical form of communication that has now taken on a kind of psychic overhead. It’s an unsavory duty that you can’t escape, like moving your car to avoid parking tickets if you […]
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June 24, 2011
Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says. It’s often just too tempting to check in when your iPhone […]
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June 23, 2011
When a public relations disaster strikes, companies must act swiftly and precisely to douse the flames. There’s no cure-all for every PR crisis, but past mistakes show that there are some consistencies in what to avoid. Whether you’re dealing with bungled distribution channels, a spokesperson scandal, or an environmental disaster, the way you respond has a direct—financial […]
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May 27, 2011
Covers Pose Possible Entrapment Hazard to Swimmers NEW YORK (May 26, 2011) — About 1 million in-ground pool and spa drain covers have been voluntarily recalled by manufacturers, in cooperation with the U.S. Consumer Product Safety Commission. (CPSC). The recalled drain covers were incorrectly rated to handle the flow of water through the cover, which could pose […]
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May 25, 2011
Head of Staten Island, N.Y.’s only community-based commercial bank says scammers may be attempting to divert assistance in wake of latest natural disasters STATEN ISLAND, N.Y. — Victory State Bank is reminding business owners and consumers to be alert to scammers seeking to pocket humanitarian-minded donations. “In the wake of recent storms that have crippled some communities […]
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May 24, 2011
NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
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May 23, 2011
Tuning forks’ ancient musical chords are believed to ‘balance the harmonies of the body’ NEW YORK — Most people would agree that music influences our moods, whether the preference is J-Z, Springsteen or Mozart. The question is: Why? There may be more to our personal music choices than most of us realize, according to Valerie Gullo, […]
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May 23, 2011
Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves. Visit Rebirth of the American-made mitt to learn more.
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May 17, 2011
Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y. (May 17, 2011) — The Miss New York Organization, official operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative. “We require public relations […]
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May 16, 2011
STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each. “Good financial habits […]
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May 11, 2011
You may have thought about blogging but then asked yourself, “What would I write about?” “Who would read it?” Or, “Is this the best use of my time?” If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 4, 2011
STATEN ISLAND, N.Y. – The health benefits of energy-harnessing therapies, such as Reiki and Feng Shui, are fueling a growing demand for qualified practitioners. New Yorkers searching for unique Mother’s Day gifts should head to AJNA, a holistic center and wellness-products emporium located in Staten Island, N.Y. Owned and operated by distinguished Reiki Master Valerie R. Gullo, […]
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April 22, 2011
STAMFORD, CONN. — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
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