BUSINESS NEWS

April 21, 2011

FTC Files Contempt Charges Against Marketer of Credit Repair

WASHINGTON — The Federal Trade Commission earlier this week filed contempt charges against a promoter of credit repair and debt relief services and three of his companies, alleging that they continued their deceptive marketing practices in violation of a federal court order. The FTC charged that the defendants tried to take advantage of financially strapped consumers by falsely […]
April 20, 2011

How To Hire A Public Relations Firm

“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
April 19, 2011

Staten Island Business Owners Take Notice: SBA, Inc. Magazine and AT&T Join Forces to Promote Exporting by U.S. Small Businesses

WASHINGTON, D.C. – Small businesses seeking to grow their businesses and create jobs through exporting can turn to new, free educational videos created through a partnership between the U.S. Small Business Administration, Inc. Magazine and AT&T. Through the public-private partnership, a series of video modules has been developed to inspire and encourage American small businesses to […]
April 13, 2011

Victory State Bank encourages participation in tomorrow's Staten Island's Dine Out Against Hunger drive

STATEN ISLAND, N.Y. — Victory State Bank, a sponsor of Staten Island’s Dine Out Against Hunger initiative, wants to remind consumers about tomorrow’s campaign and the opportunity to help those in need. You don’t need a fancy invitation to get in on Dine Out Against Hunger on Staten Island, explains the Staten Island Advance.  Just go to any participating […]
April 12, 2011

4 Indulgences Your Business Can't Afford

Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
April 11, 2011

Six Steps for Revving Up Your Search-Engine Marketing

Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
April 8, 2011

Victory State Bank Donates $8G To Further Financial-Literacy Initiative

   Staten Island’s only community-based commercial bank contributes to the Coalition for Debtor Education; bank plans to partner with educational organization for local seminars  STATEN ISLAND, N.Y. — Victory State Bank, Staten Island, N.Y.’s only community-based commercial bank, has underscored its devotion to financial literacy with an $8,000 donation to the Coalition for Debtor Education (CDE). […]
April 5, 2011

Knowing Your Credit Score Is ‘Essential Component Of Financial Well-Being, Says Victory State Bank CEO/President

STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
April 4, 2011

Felt Citywide, Concerns of Staten Island Business Owners Draw Spotlight Of ‘Crain’s New York’ magazine

STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
April 1, 2011

A Mission Statement Should Reflect Your Company Culture

5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
March 1, 2011

Victory State Bank President/CEO Ralph M. Branca Urges Caution When Handling Financial Transactions Online

Business people and consumers should remain on guard to dangers of Internet thieves,  says top executive at  Staten Island, N.Y.’s only community-based commercial bank  NEW YORK — “As the popularity of conducting banking and other financial transactions on the Internet grows, so does the threat of online fraud,” said Ralph M. Branca, president and CEO of Victory […]
February 16, 2011

'LIKE' Relevant Public Relation's Facebook page for 10 Essential Steps To Building A Business Brand With Social Media

February 16, 2011

Eight Steps For Selling Your Product To A Large, Multi-Unit Retail Outlet

By JACKIE LARSON, ENTREPRENEUR MAGAZINE — Getting into the retail major leagues is something many entrepreneurs dream about. Have you ever envisioned your products on the shelves of a big box retailer but wondered just how to get your company ready for the prime time? According to experts–and some entrepreneurs who’ve already made the leap as […]
February 1, 2011

Staten Island, N.Y.’s AJNA Holistic Center and Store Offers Rare Combination of Wellness Treatments For Body, Mind and Home

  Prices On All Products and Services Will Be Reduced By 20 Percent During Grand-Opening Week   STATEN ISLAND, N.Y. – The health benefits of energy-harnessing therapies, such as Reiki and Feng Shui, are fueling a growing demand for qualified practitioners. In New York, consumers can take delight in AJNA, a newly relocated and expanded holistic […]
January 21, 2011

BELLA NYC Launch Party Celebrates Arrival, Rave Reviews of New York’s Newest Lifestyle Magazine

NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
January 20, 2011

10 Tips For Building a Business Brand With Social Media in Staten Island, N.Y., or the World

STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
January 14, 2011

Celebration of New York City-Based Publication Hits TV-Network Radar

NEW YORK — A network television film crew will be in Staten Island, N.Y.,  to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
January 12, 2011

Second Chance to Attend Free Business-Marketing Seminar at College of Staten Island

NEW YORK (Jan. 12, 2011) –  Time is on your side if your schedule conflicted with today’s planned business seminar at the College of Staten Island (CSI). The event, originally scheduled for 8:30 this morning, has been postponed until next week —  same time, same place. Hopefully, snow won’t be a consideration this time around. If you are a […]