July 27, 2011
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are? Here is some advice for qualified individuals who want to build a reputation […]
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July 8, 2011
STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]
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July 8, 2011
Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part? It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing. In interviewing many successful entrepreneurs over the […]
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July 6, 2011
In the early days of running your own business, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and […]
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July 6, 2011
Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]
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June 30, 2011
While a clever and appropriate name can impress your fan base, choosing an unoriginal, dull name communicates a lack of enthusiasm towards your new business venture. However, it’s never too late to change a company’s name; some of the best businesses have changed their names when a better idea came around. (Xerox used to be called […]
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June 24, 2011
Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says. It’s often just too tempting to check in when your iPhone […]
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May 31, 2011
Recent research suggests that vacation is more important than you may think — both for the health of the entrepreneur, as well as the health of the business. READ MORE …
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May 24, 2011
NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
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May 17, 2011
Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y. (May 17, 2011) — The Miss New York Organization, official operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative. “We require public relations […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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April 12, 2011
Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
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April 11, 2011
Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
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April 4, 2011
STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
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March 28, 2011
NEW YORK — Inc. magazine includes Social Media responsibilities among the 10 things a business owner should never micromanage. Relevant Public Relations LLC is a springboard for enterprises seeking high-quality online exposure and financial growth. Relevant PR can cost-effectively build your brand by creating, growing and maintaining a network of seamlessly integrated marketing initiatives, which include a professionally […]
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March 1, 2011
Business people and consumers should remain on guard to dangers of Internet thieves, says top executive at Staten Island, N.Y.’s only community-based commercial bank NEW YORK — “As the popularity of conducting banking and other financial transactions on the Internet grows, so does the threat of online fraud,” said Ralph M. Branca, president and CEO of Victory […]
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February 16, 2011