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January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
December 29, 2010

Four Essential Questions To Ask Yourself When Conducting Business

By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]
December 13, 2010

Relevant Public Relations Cites 'NO.1 Rule' For Businesses Posting Social Media Content

BY BARTON HOROWITZ  President, Relevant Public Relations LLC NEW YORK — The No.1 rule for utilizing online social media as a business-marketing tool is: Don’t be annoying. Communicating the benefits of doing business with your enterprise is arguably an essential component of success. However, with the avalanche of information being distributed to users of Facebook, Twitter […]
December 12, 2010

Free World-Class Concerts are Legacy of New York City Arts Benefactor, Educator

  The late Dr. Michael Shugrue had underwritten nearly a dozen free performances by New York Philharmonic musicians at CUNY’s College of Staten Island NEW YORK – The recent passing of Dr. Michael Shugrue is not likely to diminish the passion for the arts he inspired in his students. In 2004, the then 70-year-old retired English professor […]
December 7, 2010

Victory State Bank Provides Financial Literacy Lesson For Staten Island First-Graders

MEDIA CONTACT: BARTON HOROWITZ RELEVANT PUBLIC RELATIONS LLC HEADQUARTERS: 718‑682‑1509 MOBILE: 917‑715‑8761 E‑MAIL: Bhorowitz@RelevantPR.com
December 7, 2010

Quest For Alzheimer’s Cure Gains Momentum For Researcher At College Of Staten Island

STATEN ISLAND, N.Y. — A Staten Island, N.Y.-based scientist has attracted supporters in her quest to a find a cure for Alzheimer’s disease. “It is important to look at problems from a researcher’s perspective,” said Dr. Alejandra Alonso, an associate professor with the College of Staten Island (City University of New York) Department of Biology. Two […]
November 18, 2010

Staten Island’s Beleaguered Small-Business Community Protests Over-Regulation, Unjust Taxes

STATEN ISLAND, N.Y. — If the weather was any indication, organizers of the “Stop Suffocating Small Business” initiative are off to a bright start. More than 220 small-business owners rallied under sunny skies earlier today in the Staten Island community of New Springville, where they protested excessive taxation and over-regulation by government agencies. “How many more […]
November 10, 2010

What Can E-Mail Marketing Do For Your Business?

Now, you can boost your business with the combined powers of e-mail marketing and public relations. That’s because Relevant Public Relations LLC, one of the nation’s fastest growing PR firms, has partnered with Constant Contact®, the leading e-mail marketing tool for small businesses like yours. Through our partnership, we can help you get up and running with a cost-effective e-mail […]
November 4, 2010

Build Your Business With A Professionally Administered E-Mail And Marketing Strategy, Suggests New York-based Relevant Public Relations

Staten Island, N.Y. (Nov. 4, 2010) — Relevant Public Relations offers a highly extensive selection of professional services designed to help your business grow. As an authorized Constant Contact®Solutions Provider, Relevant can provide as much, or as little, assistance as you need to successfully promote your enterprise through e-mails and social media. If you like, you can […]
October 31, 2010

Legendary Underwater Cinematographer To Visit Staten Island

Five-time Emmy award-winning underwater film producer and photographer Stan Waterman will be in St. George on Wednesday (Nov. 3) to exhibit a variety of his photographic works. The event, sponsored by the Staten Island Sport Divers Club (SISD), is open to the public. Among other noted accomplishments, Waterman was the underwater cinematographer for such films as […]
October 27, 2010

Island-based Relevant Public Relations Teams With Constant Contact

STATEN ISLAND, N.Y.  –   Graniteville-based Relevant Public Relation has joined with Constant Contact to provide its business clients with a host of online-marketing advantages. In addition to Constant Contact’s e-mail marketing, event marketing, social media marketing, and online survey tools, Relevant’s clients can choose to have the content of these communiqués written by Relevant’s experienced team […]
October 23, 2010

New York City (NYC) Business Group Web Site Arrives In Time To Assist Medicare Insurance-Eligible Recipients During Fall Enrollment Period

From Nov. 15 through Dec. 31, Medicare beneficiaries may switch prescription drug plans, change Medicare Advantage plans, return to original Medicare, or enroll in a Medicare Advantage plan for the first time STATEN ISLAND, N.Y. — New York City (NYC) Business Group, one of the region’s leading insurance agencies, has launched a brand new Web site, […]
October 22, 2010

SIBOR Holds Board Elections, Honors Two Of Its Own During Annual Gathering

STATEN ISLAND, N.Y. — The results are in from the Staten Island Board of Realtors (SIBOR) election meeting, held on Thursday in The Vanderbilt at South Beach. Held in conjunction with SIBOR’s annual membership meeting, the morning event included the presentation of two distinguished honors.  SIBOR’s 2010 Realtor-Of-The-Year Award was presented to John Vernazza; the recipient […]
October 21, 2010

Staten Island-Based BELLA (NYC) Magazine To Spread High-Quality Beauty And Wellness Content Throughout New York Metro Area

  Soon-to-be-launched bimonthly is latest creation of national media pro    STATEN ISLAND, N.Y.  (Thursday, Oct. 21, 2010) — As growing numbers of subscribers await the premier edition of  BELLA (NYC), the clock is ticking for advertisers seeking to profit from the magazine’s attractive pre-publication rates.  REGIONAL  APPEAL World-class in design, and regional in ad content, the […]
October 20, 2010

Staten Island, N.Y.-based Victory State Bank Initiative Seeks To Help Homeless Pets

STATEN ISLAND, N.Y. — Victory State Bank’s sense of community is all encompassing. The bank’s “Furr Our Furry Friends” campaign aims to help Staten Island’s population of homeless animals. Through the end of the month, all Victory State Bank locations will be accepting contributions for allocation to local animal shelters. “We are collecting monetary donations, as […]
October 12, 2010

National Association of Realtors Launches 'Facebook Causes' Campaign to help post-9/11 U.S. military members, vets avert foreclosure

The National Association of Realtors®’ HouseLogic, a free, comprehensive consumer website about all aspects of homeownership, yesterday launched “Operation Home Relief,” a new . The campaign aims to increase awareness, rally support and raise funding for USA Cares, a nonprofit organization that provides counseling and financial foreclosure assistance to post-9/11 active duty U.S. military service personnel, […]
October 12, 2010

8 Tips on Protecting Your Wireless Network

STATEN ISLAND, N.Y. — Wireless internet access can offer convenience and mobility. However, there are steps you should take to protect your wireless network and the computers on it. Security experts at Video Surveillance Corp. offer these tips: * Use encryption to scramble communications over the network. If you have a choice, WiFi Protected Access (WPA) […]
September 30, 2010

The Truth About Staten Island: The Borough Is Solidly Equipped For Business Networking

STATEN ISLAND, N.Y. — Staten Island developer and hotelier Richard Nicotra today revealed three core ingredients of his success: His wife and business partner, Lois; the requirement of “putting in the hours,” and making sure to always “treat the customer as king.” Some 300 local business owners and executives from Staten Island and beyond attentively absorbed […]