May 16, 2011
STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each. “Good financial habits […]
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 3, 2011
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
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May 1, 2011
Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice. “Any safety advice regarding our children, grandchildren, […]
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April 22, 2011
STAMFORD, CONN. — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
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April 21, 2011
“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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February 16, 2011