bart horowitz staten

May 16, 2011

Victory State Bank Brings Money Management Into Staten Island Classroom

STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of  a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each.  “Good financial habits […]
May 11, 2011

How To Start A Business Blog

 You may have thought about blogging but then asked yourself, “What would I write about?”  “Who would read it?”  Or, “Is this the best use of my time?”  If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]
May 9, 2011

Stu Roaker, president of The Pool Therapist in Staten Island, N.Y., provides safety advice in Staten Island Advance

STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
May 9, 2011

Do You Need a Full-Timer, Contractor or Outsourced Help?

Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
May 6, 2011

Don't Ignore the Easiest Place to Find Customers

It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another.  Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
May 3, 2011

Five Facebook Developments for Businesses

The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business.  Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
May 2, 2011

Bin Laden Dead; Thank You, President Obama!!!!!

May 1, 2011

Relevant Public Relations Urges Adults To Heed Government's Advice For Keeping Kids Safe At Pool Sites

Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice.  “Any safety advice regarding our children, grandchildren, […]
April 22, 2011

Pool Company President Pleads Guilty In Drain-Entrapment Drowning Death Of 6 Year Old

STAMFORD, CONN.  — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
April 21, 2011

Boy Saves Toddler Sister With Movie-Learned CPR Skills

“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]
April 20, 2011

Will Blogging Work For You?

Think blogging is for everyone? Click on this video, and then decide:  12yD8JyaVvY.
April 20, 2011

How To Hire A Public Relations Firm

“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
December 29, 2010

Four Essential Questions To Ask Yourself When Conducting Business

By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]