Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations tactics.
By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Some aspects of running a business in the 21st Century haven’t changed since time began. Goods or services offered in Biblical times, like those provided today, require a seller and a buyer. Supply and demand. It’s that simple – or is it? Your […]
STATEN ISLAND. N.Y. – As an entrepreneur, not every day may go as smoothly as you’d like, but that’s OK. As you face obstacles while building your enterprise, experts emphasize the importance of reflecting upon the many advantages small businesses have over their bigger competitors. “Keep the pluses of business ownership in mind – not only during […]
By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and MORE SERVICE. This is true of all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]
By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]