business advice

May 6, 2019

5 Vital Tips for Creating a Digital Marketing Strategy

By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Some aspects of running a business in the 21st Century haven’t changed since time began. Goods or services offered in Biblical times, like those provided today, require a seller and a buyer. Supply and demand. It’s that simple – or is it? Your […]
July 5, 2017

SCORE Staten Island: Small Businesses Have Advantages Over Bigger Competitors

STATEN ISLAND. N.Y. – As an entrepreneur, not every day may go as smoothly as you’d like, but that’s OK. As you face obstacles while building your enterprise, experts emphasize the importance of reflecting upon the many advantages small businesses have over their bigger competitors. “Keep the pluses of business ownership in mind – not only during […]
January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
January 11, 2013

5 Easy Ways To Tune-Up Customer Service

By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and  MORE SERVICE. This is true of  all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
May 3, 2011

Five Facebook Developments for Businesses

The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business.  Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]