digital marketing

May 6, 2019

5 Vital Tips for Creating a Digital Marketing Strategy

By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Some aspects of running a business in the 21st Century haven’t changed since time began. Goods or services offered in Biblical times, like those provided today, require a seller and a buyer. Supply and demand. It’s that simple – or is it? Your […]
November 28, 2018

9 Tips for Repurposing a Press Release as an Advertorial

STATEN ISLAND, N.Y. – When used as part of a branding and growth strategy, press releases can assist in building the visibility and reputation of a business, especially when repurposed for blogs, emails and other avenues of digital media. One particular opportunity for press-release repurposing is to create an advertorial, or advertisement, crafted in the fashion […]
April 17, 2017

Small Business Workshop May 2: ‘Breaking Through Online – Making Digital Marketing Work’

Free seminar to highlight brand-building strategies, tactics for connecting with customers, and tips for driving traffic   (CLICK HERE TO EASILY PRE-REGISTER FOR THIS WORKSHOP) STATEN ISLAND, N.Y. (APRIL 17, 2017) – An upcoming Staten Island seminar featuring two leading marketing experts will explain how established businesses and startups can greatly enhance their online presence. The […]