marketing new york – Relevant Public Relations

June 29, 2016

9 Tips to Get Your Press Release Published

It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]

June 28, 2016

6 Tips For Growing Your Business With Effective Headlines

By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]

October 30, 2015

5 Business Tips For Avoiding Holiday Season Stress

Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30). Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer […]

May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]

May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]

January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]

May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]

December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]

August 3, 2011

Timely Project Underscores A Tough Economy As It Spreads Through New York City

FOR IMMEDIATE RELEASE: WEDNESDAY, AUG. 3, 201 As Staten Island’s 350th Birthday Nears, Nationwide Initiative Holds Special Appeal For Locals STATEN ISLAND, N.Y. – A Minneapolis-born campaign seeking to enliven local businesses is taking root in the boroughs of New York City. Most recently embraced by the Staten Island Chamber of Commerce, “The 3/50 Project” is a […]

August 3, 2011

Push is on to support neighborhood businesses

Local businesses need your support — and deserve it. They are at the heart of each community in this borough and represent the livelihoods of your family and friends. Though Staten Islanders have grown to be loyal customers of the mega-retailers that have put down roots in the borough, the nationally-based stores have not been nearly […]

July 27, 2011

Free Staten Island Credit Fair Is A Must For Business Owners

STATEN ISLAND, N.Y. — In business? Thinking of making your mark as an entrepreneur? You won’t want to miss the Staten Island Credit Fair on Aug. 2 Here’s What You Need To Know: NEW YORK CITY COUNCIL SPEAKER CHRISTINE C. QUINN, COUNCIL MEMBERS DOMENIC M. RECCHIA, JR, CHAIR, FINANCE COMMITTEE; DIANA REYNA, CHAIR, SMALL BUSINESS COMMITTEE; […]

July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are? Here is some advice for qualified individuals who want to build a reputation […]

July 19, 2011

Staten Island Chamber of Commerce Embraces National Business Initiative On A Local Level

STATEN ISLAND, N.Y. — The Staten Island Chamber of Commerce is participating with a nationwide program to promote locally owned businesses across the borough. The 3/50 Project is a grassroots campaign that has spread across the nation to support and save local businesses. The concept behind the program is for consumers to pick three independently owned Island businesses and spend a […]

July 8, 2011

Lawmakers Officiate As South Shore Rotary Club Installs A Woman As President For The First Time In Its 56-Year History

STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]

July 8, 2011

5 Daily Routines For Business Success

Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part? It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing. In interviewing many successful entrepreneurs over the […]

July 7, 2011

The Secret To A Rich Life

There’s a strong correlation between wealth and happiness. Rich nations tend to be happier than poor nations, and rich people tend to be happier than poor people. But money’s impact on happiness isn’t as great as you might think. If you have clothes to wear, food to eat and a roof over your head, more money has […]

July 6, 2011

How To Build Your Business-Management Team

In the early days of running your own business, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and […]

July 6, 2011

How Social Media Can Benefit B2B Companies

Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]