marketing
June 5, 2020
Founded by award-winning business journalist Barton Horowitz, Relevant Public Relations LLC (Relevant PR) is the highest-rated Staten Island, New York-based public relations and digital-marketing firm serving clients throughout the United States.
May 5, 2020
Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations tactics.
March 13, 2020
By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations […]
November 22, 2017
In Staten Island, New York, and Across the Nation, Keep the Beat with Cutting-Edge Marketing Tactics
In order for businesses to build their brands in the 21st century, traditional marketing and public relations strategies need to be combined with modern day technologies for optimum results.
December 7, 2016
The small-business mentors of SCORE Staten Island are pointing to content marketing as a powerful tool for growing an enterprise. “One of the most effective – and affordable – ways for highlighting a business is using content marketing, a way of promoting an enterprise or brand online,” said John Amodio, SCORE Staten Island first vice-chair and […]
October 25, 2016
Improve your chances of impressing newsroom decision makers by avoiding typical media-release blunders The end of October is the time of ghosts and goblins – and for many small-business owners, it’s also the time for ramping up pre-holiday marketing efforts. One of the best ways to promote your brand is to share your company’s worthwhile news with […]
June 29, 2016
It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]
June 4, 2015
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 14, 2015
For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
November 26, 2013
Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
May 3, 2013
By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]