marketing

November 22, 2017

In Staten Island, New York, and Across the Nation, Keep the Beat with Cutting-Edge Marketing Tactics

In order for businesses to build their brands in the 21st century, traditional marketing and public relations strategies need to be combined with modern day technologies for optimum results.  
December 7, 2016

Staten Island Small Business Mentors Spotlight 6 Tips for Content Marketing Success

The small-business mentors of SCORE Staten Island are pointing to content marketing as a powerful tool for growing an enterprise. “One of the most effective – and affordable – ways for highlighting a business is using content marketing, a way of promoting an enterprise or brand online,” said John Amodio, SCORE Staten Island first vice-chair and […]
October 25, 2016

3 Scary Ways to Bungle a Small Business Press Release

Improve your chances of impressing newsroom decision makers by avoiding typical media-release blunders The end of October is the time of ghosts and goblins – and for many small-business owners, it’s also the time for ramping up pre-holiday marketing efforts. One of the best ways to promote your brand is to share your company’s worthwhile news with […]
June 29, 2016

9 Tips to Get Your Press Release Published

It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]
June 4, 2015

5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
November 26, 2013

5 Ways To Avoid Having The Stuffing Knocked Out Of Your Business After Black Friday

Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
August 3, 2011

Timely Project Underscores A Tough Economy As It Spreads Through New York City

FOR IMMEDIATE RELEASE: WEDNESDAY, AUG. 3, 201  As Staten Island’s 350th Birthday Nears, Nationwide Initiative Holds Special Appeal For Locals  STATEN ISLAND, N.Y. –  A  Minneapolis-born campaign seeking to enliven local businesses is taking root in the boroughs of  New York City. Most recently embraced by the Staten Island Chamber of Commerce, “The 3/50 Project” is a […]
August 3, 2011

Push is on to support neighborhood businesses

Local businesses need your support — and deserve it. They are at the heart of each community in this borough and represent the livelihoods of your family and friends. Though Staten Islanders have grown to be loyal customers of the mega-retailers that have put down roots in the borough, the nationally-based stores have not been nearly […]
July 27, 2011

Free Staten Island Credit Fair Is A Must For Business Owners

STATEN ISLAND, N.Y. — In business?  Thinking of making your mark as an entrepreneur? You won’t want to miss the Staten Island Credit Fair on Aug. 2 Here’s What You Need To Know:   NEW YORK CITY COUNCIL SPEAKER CHRISTINE C. QUINN, COUNCIL MEMBERS DOMENIC M. RECCHIA, JR, CHAIR, FINANCE COMMITTEE; DIANA REYNA, CHAIR, SMALL BUSINESS COMMITTEE; […]
July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are?  Here is some advice for qualified individuals who want to build a reputation […]
July 19, 2011

Staten Island Chamber of Commerce Embraces National Business Initiative On A Local Level

STATEN ISLAND, N.Y.  — The Staten Island Chamber of Commerce is participating with a nationwide program to promote locally owned businesses across the borough. The 3/50 Project is a grassroots campaign that has spread across the nation to support and save local businesses.  The concept behind the program is for consumers to pick three independently owned Island businesses and spend a […]
July 8, 2011

Lawmakers Officiate As South Shore Rotary Club Installs A Woman As President For The First Time In Its 56-Year History

STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]
July 8, 2011

5 Daily Routines For Business Success

Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part? It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing. In interviewing many successful entrepreneurs over the […]
July 7, 2011

The Secret To A Rich Life

There’s a strong correlation between wealth and happiness.  Rich nations tend to be happier than poor nations, and rich people tend to be happier than poor people. But money’s impact on happiness isn’t as great as you might think. If you have clothes to wear, food to eat and a roof over your head, more money has […]
July 6, 2011

How To Build Your Business-Management Team

In the early days of running your own business, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and […]
July 6, 2011

How Social Media Can Benefit B2B Companies

Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]