marketing

May 31, 2011

Skipping Summer Vacations May Damage Business Owners' Health And Enterprise

Recent research suggests that vacation is more important than you may think — both for the health of the entrepreneur, as well as the health of the business.  READ MORE …
May 27, 2011

1 Million In-Ground Pool and Spa Drain Covers Recalled

Covers Pose Possible Entrapment Hazard to Swimmers  NEW YORK (May 26, 2011) — About 1 million in-ground pool and spa drain covers have been voluntarily recalled by manufacturers, in cooperation with the U.S. Consumer Product Safety Commission. (CPSC). The recalled drain covers were incorrectly rated to handle the flow of water through the cover, which could pose […]
May 25, 2011

Victory State Bank President/CEO Cautions Public About Fake Charitable Organizations

Head of Staten Island, N.Y.’s only community-based commercial bank says scammers  may be attempting to divert assistance in wake of latest natural disasters STATEN ISLAND, N.Y. — Victory State Bank is reminding business owners and consumers to be alert to scammers seeking to pocket humanitarian-minded donations. “In the wake of recent storms that have crippled some communities […]
May 24, 2011

Behind The Scenes Of Business: Relevant Public Relations President Is Brooklyn Native

NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
May 24, 2011

Quick Ways To Assist Missouri Tornado Victims

STATEN ISLAND, N.Y. — The people of southwest Missouri are in desperate need of assistance in the wake of this week’s devastating tornadoes and severe weather. Whether you reside or work in the vicinity of the destruction or elsewhere, there are varies ways to provide immediate assistance. Numerous state and national organizations are accepting donations to assist […]
May 23, 2011

Baseball Glove Made In USA Is Something To Cheer About

Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves. Visit Rebirth of the American-made mitt to learn more.
May 17, 2011

Relevant Public Relations LLC Crowned Marketing Rep of Miss America Pageant’s New York State Preliminary

 Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y.  (May 17, 2011) — The Miss New York Organization, official  operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative.  “We require public relations […]
May 16, 2011

Victory State Bank Brings Money Management Into Staten Island Classroom

STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of  a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each.  “Good financial habits […]
May 13, 2011

Miss New York Praises Staten Island’s Commitment To Community Service

Claire Buffie expresses delight to borough’s South Shore Rotary over decision to host 2011 pageant  on Island  NEW YORK  (May 13, 2011) —  “Straight for Equality: Let’s Talk” is the platform of Claire Buffie, Miss New York 2010. The reigning state pageant queen visited Staten Island on Thursday, where she shared her passion for diversity and student dignity […]
May 11, 2011

How To Start A Business Blog

 You may have thought about blogging but then asked yourself, “What would I write about?”  “Who would read it?”  Or, “Is this the best use of my time?”  If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]
May 9, 2011

Stu Roaker, president of The Pool Therapist in Staten Island, N.Y., provides safety advice in Staten Island Advance

STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
May 9, 2011

Do You Need a Full-Timer, Contractor or Outsourced Help?

Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
May 6, 2011

Don't Ignore the Easiest Place to Find Customers

It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another.  Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
May 3, 2011

Five Facebook Developments for Businesses

The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business.  Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
May 2, 2011

Bin Laden Dead; Thank You, President Obama!!!!!

May 1, 2011

Relevant Public Relations Urges Adults To Heed Government's Advice For Keeping Kids Safe At Pool Sites

Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice.  “Any safety advice regarding our children, grandchildren, […]
April 22, 2011

Pool Company President Pleads Guilty In Drain-Entrapment Drowning Death Of 6 Year Old

STAMFORD, CONN.  — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
April 21, 2011

Boy Saves Toddler Sister With Movie-Learned CPR Skills

“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]