public relations new york

November 2, 2017

5 Reasons a Blog is Vital for Your Business

Marketing and public relations firm headquartered on Staten Island, N.Y., emphasizes importance of blogging STATEN ISLAND, N.Y. – Blogs are significant, if not essential, to most businesses. Nowadays, such online essays, articles and news features are ubiquitous – for a variety of reasons. “Misinterpreted by some entrepreneurs as either an unwarranted business expense or a nonbeneficial […]
June 28, 2016

6 Tips For Growing Your Business With Effective Headlines

By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]
November 6, 2015

Public Relations Agency on Staten Island is One-Stop Marketing Center for U.S. Businesses

 Staten Island PR agency offers comprehensive custom-made business marketing, advertising and branding services to clients in New York City and across the nation STATEN ISLAND, N.Y. —  Relevant Public Relations LLC provides corporations, professional practices and businesses of any size with the marketing strategies needed to successfully target and attract a larger customer base. The PR firm offers an array of complementary services designed to bolster […]
October 30, 2015

5 Business Tips For Avoiding Holiday Season Stress

Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30). Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer […]
June 4, 2015

5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
May 6, 2015

4 Essentials of a Business Marketing Plan

By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
March 4, 2013

3 'Targeted Marketing' Questions You Should Ask Before Hiring A Public Relations Firm

STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases. It’s obvious why ice cream trucks don’t […]
March 3, 2013

Relevant Public Relations Continues Offer Of $899 RelevantPRlaunchpad® For Businesses, Professional Practices And Online Enterprises

Nationwide PR/marketing initiative includes a high-impact press release and media-distribution combo designed to reach specifically targeted audiences NEW YORK — Business owners searching for an effective and affordable way to promote their enterprise have a highly attractive option: The RelevantPRlaunchpad®. Introudced by Relevant Public Relations LLC  in June 2011, the RelevantPRlaunchpad® is a nationwide marketing initiative designed to […]
January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]