May 23, 2011
Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves. Visit Rebirth of the American-made mitt to learn more.
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May 17, 2011
 Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y.  (May 17, 2011) — The Miss New York Organization, official  operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative.  “We require public relations […]
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May 16, 2011
STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each.  “Good financial habits […]
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May 13, 2011
Claire Buffie expresses delight to borough’s South Shore Rotary over decision to host 2011 pageant  on Island NEW YORK  (May 13, 2011) —  “Straight for Equality: Let’s Talk” is the platform of Claire Buffie, Miss New York 2010. The reigning state pageant queen visited Staten Island on Thursday, where she shared her passion for diversity and student dignity […]
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May 11, 2011
 You may have thought about blogging but then asked yourself, “What would I write about?” “Who would read it?” Or, “Is this the best use of my time?” If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]
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May 9, 2011
STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
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May 9, 2011
Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 3, 2011
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business.  Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
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May 1, 2011
Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice. “Any safety advice regarding our children, grandchildren, […]
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April 22, 2011
STAMFORD, CONN.  — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
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April 21, 2011
“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide:Â 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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April 13, 2011
STATEN ISLAND, N.Y. — Victory State Bank, a sponsor of Staten Island’s Dine Out Against Hunger initiative, wants to remind consumers about tomorrow’s campaign and the opportunity to help those in need. You don’t need a fancy invitation to get in on Dine Out Against Hunger on Staten Island, explains the Staten Island Advance.  Just go to any participating […]
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April 12, 2011
Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
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April 11, 2011
Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
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