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April 6, 2011

NYC Department of Consumer Affairs: Check For Red Flags Before Using A Tax Preparation Service

NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
April 5, 2011

Knowing Your Credit Score Is ‘Essential Component Of Financial Well-Being, Says Victory State Bank CEO/President

STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
April 4, 2011

Felt Citywide, Concerns of Staten Island Business Owners Draw Spotlight Of ‘Crain’s New York’ magazine

STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
April 1, 2011

A Mission Statement Should Reflect Your Company Culture

5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
March 31, 2011

Relevant Public Relations, Constant Contact Offer Solutions For Businesses Seeking High-Quality E-Mail Marketing Tools

STATEN ISLAND, N.Y. — Well-crafted e-mails and other forms of online marketing are  essential tools for modern-day businesses seeking to grow. E-mail delivery provider Constant Contact® Inc. helps small businesses, associations, and nonprofits affordably connect with their customers, clients and members. Relevant Public Relations LLC, based in Staten Island, N.Y., is the borough’s only authorized Constant […]
January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]