STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases.
It’s obvious why ice cream trucks don’t visit Northeast communities in the dead of winter; but in today’s high-paced world of digital and traditional communications, finding the best-suited customers — at just the right time and in the best way — isn’t always easy.
This is why many companies perform surveys to determine the best demographic fit for their products, and why some brands fail to get noticed.
In order for a public relations/marketing company to succeed on behalf of a client, a responsible firm will explore the best means for reaching the correct audience.
This means the PR firm needs to research the client’s brand, totally grasp the current and potential customer base — and diligently explore the best options for contacts within the media industry.
Before hiring a public relations firm, the representative of a business or professional practice should ask a PR company the following three questions in respect to reaching their targeted audience:
1) What type of media venue, or venues, would work best for my company?
2) How will you decide which newsrooms will best benefit my brand?
3) Once a press release is sent to a newsroom, how can you increase the chances of the release being broadcast and/or published?
If you are satisfied with the response to the previous three questions, you should additionally ask: How will I know if the strategy is working?
About Relevant Public Relations LLC
Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a SBA Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.
Economically headquartered in the New York City borough of Staten Island, Relevant PR leads businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.
Relevant Public Relation’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.
Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.