Once the perfect press release is created, the next step is to have it reach its intended audience. Relevant Public Relations leaves little to chance, whether communicating with major newswires, such as The Associated Press or Dow Jones, or specific newsrooms.

Relevant Public Relations sends each individual release to strategically selected newsrooms, editors, reporters and broadcast producers, ensuring every release ends up in the right hands.

This is accomplished by first determining which newsrooms are a proper match for the demographic audience or marketplace being targeted.

After specific newsrooms are decided upon, their staffs are researched to determine which individuals within the media venue have logged a recent history or cover a “news beat” that best corresponds to the theme of the press release.

Then, the targeted distribution is set into play with laser-like precision, reaching the journalists and broadcasters who can best relay our client’s message to the appropriate marketplace.