Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site

STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise.

But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the social media bandwagon before you learn the basics.

One of the most common Facebook-related errors I see among new clients is confusion between their business pages, which seek “Likes,” and personal pages masquerading as business pages, which acquire “Friends.”

BRANDING ISSUE

Sometimes both pages even have the same name. This is an identity and branding issue that becomes an even bigger problem when the activity on the personal page far outreaches that of the business page.

Clients who use their personal page for business purposes begin running into difficulties as their list of Facebook friends begins to grow. Co-mingling customers with real-life and cyber friends is not the best of strategies.

Here’ why:

1) If your Facebook friends are many, you could run into difficulties when “recommending” them to like your business page.

If Facebook questions how well you know these people, a red flag will be raised – possibly setting the stage for being barred from the social media site.

2) Using a personal page as though it were a business page has its limitations. For example, an application such as the ability to pre-schedule posts is not available on a personal page.

3) If your ambition is to continually build the number of friends on the page, along with activity, remember: Facebook, at least for now, will limit you to 5,000 friends. This is not an issue with the number of “Likes” on a Facebook business page.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].