Relevance of content is vital for reaching your target audience

NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds.

For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is vital in order for the message to reach the client’s target audience. Relevancy often is tied to the speed –and accuracy – with which a media release is produced and distributed.

Preparing relevant PR is more than a skill – it’s an art form that requires the experience and talent to write an impactful press release from start to finish, with the know-how of steering it into the hands of news professionals who are most likely to share its content.

When shopping for PR and marketing professionals, keep in mind that price is not the most important factor when deciding which firm to bring on board, as the quality of work – and results – are of prime importance and may vary from company to company.

If you operate a business or professional practice, and are interested in using your time and money to best advantage, we suggest you ask the following questions of any public relations or marketing firm you are considering to hire:

1) What makes your firm different from the next?

2) How will you help my brand stand out from the competition?

3) What is the range of your public relations and/or marketing services?

4) Do you offer both traditional and digital public-relations services?

5) Can you provide me with published hard-copy and online newsroom results of your work?

6) How much experience do you have representing businesses or professional practices like mine?

7) What should my realistic expectations be in regard to results?

8) What strategies do you incorporate to increase the chances of publication?

9) Can you provide me with references from satisfied clients?

10) How will I know if the marketing and public relations services you provide on my behalf are working?

Ramp up your business marketing with Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written,” is a New York City-based multimedia public relations and e-marketing company with local and national reach.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing Firm.” We lead businesses, professional practices and not-for-profit organizations to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

CONTACT US

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].

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