press releases

November 28, 2018

9 Tips for Repurposing a Press Release as an Advertorial

STATEN ISLAND, N.Y. – When used as part of a branding and growth strategy, press releases can assist in building the visibility and reputation of a business, especially when repurposed for blogs, emails and other avenues of digital media. One particular opportunity for press-release repurposing is to create an advertorial, or advertisement, crafted in the fashion […]

October 25, 2016

3 Scary Ways to Bungle a Small Business Press Release

Improve your chances of impressing newsroom decision makers by avoiding typical media-release blunders The end of October is the time of ghosts and goblins – and for many small-business owners, it’s also the time for ramping up pre-holiday marketing efforts. One of the best ways to promote your brand is to share your company’s worthwhile news with […]

December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]