By BARTON HOROWITZ

President, Relevant Public Relations

NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and  MORE SERVICE.

This is true of  all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises.

Customer service begins as soon as the initial contact with a business and potential client is made. Once a customer signs on, it’s up to the business to ensure optimum satisfaction. This means focusing not only on the quality of the products or services it provides, but the quality of its continuing relationship with the client.

Successful business/client relationships are based upon the image of a company – and how well its customer-service efforts support the integrity of the brand. Great customer service can help your business stand out from the competition.

Here are five essential and easy ways to make the most of customer service:

1) If at all possible, have a real person, rather than a high-tech machine, answer your phones.

Clients are more comfortable dealing with human beings.

2) Fulfill what you promise.

It may seem obvious, but when you promise to deliver a specific product or service to a customer/client, provide the quality that is expected, and provide it one time.

3) Return emails and phone calls immediately.

You NEVER want to give a client the sense of being unimportant or being ignored.

4) Give your clients more than they expect.

Throwing in an additional perk or two will help to build lasting bonds with new clients and contine to strengthen relationships with your established clientele.

5) Listen carefully to your clients’ comments, requests and suggestions; and IMMEDIATELY fix what needs to be adjusted.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s president, Barton Horowitz, is a SBA Champion of the Year Award winner.

Economically headquartered in the New York City borough of Staten Island, Relevant PR leads businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].