10 Ways Business Networking Can Damage Your Brand

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 New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake.

Networking, however, has a down side if not handled properly, warns Staten Island, N.Y.-based Relevant Public Relations (Relevant PR).

Since most entrepreneurs and business leaders personify an actual brand, mishandling interactions at a business gathering can result in a negative image of the company they represent.


Consider, for example, the following behaviors – which may alienate or hinder, rather than attract, prosperous relationships during a business-networking event or social function:

1) Giving an elevator pitch to someone who hasn’t asked for it.

2) Visibly surveying a room for prospects while engaged in a conversation.

3) Not asking for a person’s business card after presenting yours.

4) Stuffing a person’s business card into your pocket without taking a moment to read it.

5) Dressing in non-appropriate attire.

6) Failing to follow up with prospects in a polite and timely manner.

7) Not approaching others who may appear shy, or less comfortable at social events than you are.

8) Failing to make introductions between other business people with complementary services or products.

9) Brushing off past clients or associates in favor of new prospects.

10) Not listening when others speak.

When correctly administered, business networking can be fun, as well as an important ingredient in the growth and prosperity of most businesses.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a SBA Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant PR leads businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.