If you want to reach younger consumers, you will need to share your message on laptops and mobile devices, such as smart phones, iPads and iPods.
Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored.
If you have absolutely no connection to social media online, it’s arguably impossible not to hear about its influence through longer established modes of communication, such as newspapers, magazines, TV or radio broadcasts – or simply by speaking with others.
Before utilizing social media, businesses and professional practices seeking successful marketing strategies should determine the age of their targeted audience.
HOW OLD ARE THE PEOPLE YOU NEED TO REACH?
Nowadays, how a consumer receives news and information is often tied to age. Overall, younger people – Millennials and some Gen-X’ers – are more digitally fluent than Baby Boomers and their predecessors.
This means you may still get your message across to older folks through hard-copy newspapers, magazines and traditional broadcasts. However, if you want to reach younger consumers, you will need to share your news on laptops and mobile devices, such as smart phones, iPads and iPods.
If you operate a business or professional practice, here are five reasons you should include social media as part of your brand-building agenda:
Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.
Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.
Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.