May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 3, 2011
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 12, 2011
Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
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April 11, 2011
Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
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March 31, 2011
STATEN ISLAND, N.Y. — Well-crafted e-mails and other forms of online marketing are essential tools for modern-day businesses seeking to grow. E-mail delivery provider Constant Contact® Inc. helps small businesses, associations, and nonprofits affordably connect with their customers, clients and members. Relevant Public Relations LLC, based in Staten Island, N.Y., is the borough’s only authorized Constant […]
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March 28, 2011
NEW YORK — Inc. magazine includes Social Media responsibilities among the 10 things a business owner should never micromanage. Relevant Public Relations LLC is a springboard for enterprises seeking high-quality online exposure and financial growth. Relevant PR can cost-effectively build your brand by creating, growing and maintaining a network of seamlessly integrated marketing initiatives, which include a professionally […]
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March 25, 2011
Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly. In this […]
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February 16, 2011
January 21, 2011
NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
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January 20, 2011
STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
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