social media

April 8, 2011

Victory State Bank Donates $8G To Further Financial-Literacy Initiative

   Staten Island’s only community-based commercial bank contributes to the Coalition for Debtor Education; bank plans to partner with educational organization for local seminars  STATEN ISLAND, N.Y. — Victory State Bank, Staten Island, N.Y.’s only community-based commercial bank, has underscored its devotion to financial literacy with an $8,000 donation to the Coalition for Debtor Education (CDE). […]
April 6, 2011

NYC Department of Consumer Affairs: Check For Red Flags Before Using A Tax Preparation Service

NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
April 5, 2011

Knowing Your Credit Score Is ‘Essential Component Of Financial Well-Being, Says Victory State Bank CEO/President

STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
April 4, 2011

Felt Citywide, Concerns of Staten Island Business Owners Draw Spotlight Of ‘Crain’s New York’ magazine

STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
April 1, 2011

A Mission Statement Should Reflect Your Company Culture

5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
January 20, 2011

10 Tips For Building a Business Brand With Social Media in Staten Island, N.Y., or the World

STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
January 14, 2011

Social Media: Just A Passing Fancy?

January 12, 2011

Second Chance to Attend Free Business-Marketing Seminar at College of Staten Island

NEW YORK (Jan. 12, 2011) –  Time is on your side if your schedule conflicted with today’s planned business seminar at the College of Staten Island (CSI). The event, originally scheduled for 8:30 this morning, has been postponed until next week —  same time, same place. Hopefully, snow won’t be a consideration this time around. If you are a […]
January 8, 2011

Noted Business Strategist, SBA Award Winner To Offer Marketing Advice During Free Seminar At the College of Staten Island

NEW YORK (Jan. 8, 2011) – If you are a business owner whose goals for 2011 include bigger returns, head for the College of Staten Island (CSI) on the morning of Wednesday, Jan. 12. That’s when the Small Business Development Center (SBDC) at CSI will present “Marketing Your Business.” The free seminar will focus on strategies […]
January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]