By BARTON HOROWITZ, president
Relevant Public Relations (Relevant PR)
“Where Success is Written®”
STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising.
Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential customers to find their Web sites when using search engines, such as Google, Yahoo! and Bing.
Much of the SEO work is performed directly on the client’s Web site.
In general, improved SEO may be accomplished by a Web tech through a combination of strategies – such as the insertion of “key words and phrases” that are hidden on the back end of a site and displayed as “live text,” which is visible to the site’s visitors.
Key words are those specific words, or combination of words, that someone uses when seeking to find information on the Internet.
For example, the first line of this blog contains a variety of key words that might be used when looking for information regarding online marketing or SEO:
- search engine optimization
- Web marketing
- Internet advertising
Note: If key words are used indiscriminately, or crammed into an online post merely to enhance a search engine ranking, it likely will have an opposite, negative effect upon a Web site.
THE ADVANTAGE YOU MAY BE MISSING
SEO works. There is, however, a highly effective search engine optimization tool that most SEO experts don’t provide: Relevant PR.
Press releases written by a public relations professional experienced in both traditional and online-newsroom distribution will add fuel to your Web site’s SEO.
If your SEO firm hasn’t suggested press releases, it is likely because no one at the company can provide you with the service, which is highly specialized and best suited for an experienced public relations professional.
A skilled public relations writer will delicately embroider the essential search words into a client’s press release. And, when properly distributed on the Internet, the press releases will integrate with other SEO initiatives and make the client’s brand pop during online searches.
About Relevant Public Relations LLC
Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a SBA Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.
Economically headquartered in the New York City borough of Staten Island, Relevant PR leads businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.
Relevant Public Relation’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.
Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.