Always regard regulatory compliance as a vital ingredient

of successful marketing

By Barton Horowitz, President,  Relevant Public Relations

NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand.

According to the Federal Trade Commission, “… If your real estate or mortgage-related business is within the jurisdiction of the FTC, it’s important to see to it that your advertising, marketing materials, and day-to-day practices meet legal standards.”

This is equally true for most types of businesses and professional practices participating in today’s digital world of social media pages, online advertising and blogs.

When it comes to marketing your business or professional brand through social media — such as Facebook, Twitter and LinkedIn — or elsewhere, you always should consider regulatory compliance as a vital ingredient of success.

PROTECT YOUR BRAND

Such commitment should extend to any public relations, marketing or advertising company you plan to hire. Left in unqualified hands, the control of your company’s marketing strategies could injure the reputation of your brand as well as your wallet.

Under the Federal Trade Commission Act, advertising efforts must be truthful and non-deceptive; advertisers must have evidence to back up their claims, and advertisements cannot be unfair.

Before a company runs an ad, it has to have a “reasonable basis” for the claims, the FTC says.

A “reasonable basis” means you should be able to supply objective evidence that supports the claim.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].