Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance

NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday.

Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday.

It may not be on your mind at the threshold of the winter holiday season, but a well-planned vacation could help refresh both you and your business.
(Photo: Relevant Public Relations)

As with businesses large or small, even a record-breaking start to the holiday-shopping season will not quell the threat of a downturn before the season ends (think adverse weather conditions or other sales-hindering impediments).

In order to help you avoid undue worry while working through the holiday season and facing the challenges of a new year, Relevant Public Relations offers the following five tips for small-businesses, including professional practices, seeking to grow their profits through the end of this year, and throughout the next:

1) Focus On Customer Service

Don’t let an uptick in sales distract you. Even during the busiest times, customers need to be treated with the utmost attention and devotion. Always deliver what you promise, return phone calls and respond quickly to emails.

2) Don’t Stop Marketing Your Business Or Professional Practice

Brand building never rests. Whether you are running a business during the busiest retail time of the year, or are seamlessly operating a professional practice throughout the year, regularly remind both established and potential customers of your ongoing availability and reliability.

3) Consider Hiring A Brand-Building Expert

An experienced publicist and marketing consultant can save you time and money by planning, coordinating and implementing your company’s public relations, marketing and advertising efforts. This can have a positive effect upon the growth of your business in the coming year.

4) Update Your Business Plan And Budget For the Coming Year

It’s difficult, if not impossible, to set realistic goals if you don’t have a definitive plan. You may need to pay a financial professional to guide you, or opt for free counseling provided by an SBA-affiliated organization such as a local branch of SCORE or the Small Business Development Center.

5) Go On Vacation

Take a good look at the coming year and plan to get away. This is tough for many business people to do, but should not be overlooked. From a health perspective, we all need a bit of rest and recreation. A vacation can help to refresh and refuel your entrepreneurial spirit, and that’s good for business.

RAMP UP YOUR BUSINESS WITH RELEVANT PUBLIC RELATIONS

An award-winning multimedia public relations and digital-marketing company with local and national reach, Relevant Public Relations LLC. exists to tell your business story in the right way, to the right audience.

Relevant PR works on behalf of banking and financial experts; law firms; medical practices; insurance companies; real estate agencies; restaurants; professional and trade organizations; nonprofits; technology firms, and other businesses within a wide range of industries.

As “America’s Journalist-Empowered PR & Digital Marketing Firm, Relevant Public Relations is among the leading real estate PR firms in New York City, and the predominate media liaison of the real estate industry in Staten Island, N.Y., where it serves as the exclusive public relations representative of the Staten Island Board of Realtors® (SIBOR) and the Staten Island Multiple Listing Service.

Relevant Public Relations is available online at www.RelevantPR.com and may be reached at 718-682-1509, or via email: [email protected]. “Like” Relevant Public Relations, LLC on Facebook.