Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance
NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday.
Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday.
As with businesses large or small, even a record-breaking start to the holiday-shopping season will not quell the threat of a downturn before the season ends (think adverse weather conditions or other sales-hindering impediments).
In order to help you avoid undue worry while working through the holiday season and facing the challenges of a new year, Relevant Public Relations offers the following five tips for small-businesses, including professional practices, seeking to grow their profits through the end of 2016 and throughout 2017:
1) Focus On Customer Service
Don’t let an uptick in sales distract you. Even during the busiest times, customers need to be treated with the utmost attention and devotion. Always deliver what you promise, return phone calls and respond quickly to emails.
2) Don’t Stop Marketing Your Business Or Professional Practice
Brand building never rests. Whether you are running a business during the busiest retail time of the year, or are seamlessly operating a professional practice throughout the year, regularly remind both established and potential customers of your ongoing availability and reliability.
3) Consider Hiring A Brand-Building Expert
An experienced publicist and marketing consultant can save you time and money by planning, coordinating and implementing your company’s public relations, marketing and advertising efforts. This can have a positive effect upon the growth of your business in the coming year.
4) Update Your Business Plan And Budget For 2107
It’s difficult, if not impossible, to set realistic goals if you don’t have a definitive plan. You may need to pay a financial professional to guide you, or opt for free counseling provided by an SBA-affiliated organization such as a local branch of SCORE or the Small Business Development Center.
5) Go On Vacation
Take a good look at the coming year and plan to get away. This is tough for many business people to do, but should not be overlooked. From a health perspective, we all need a bit of rest and recreation. A vacation can help to refresh and refuel your entrepreneurial spirit, and that’s good for business.
Ramp up your business marketing with Relevant Public Relations LLC
Based in New York City, Relevant Public Relations LLC™ (Relevant PR), “Where Success is Written,” is a multimedia public relations and e-marketing company with local and national reach.
Economically headquartered in the city’s borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm.” The agency leads businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively combining all digital and traditional marketing and PR strategies into a single, efficiently run operation.
Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.
Whether you require content marketing, a single press release, a multimedia campaign, or the information on your company brochure or website professionally written, Relevant Public Relations can help.