Key strategies, such as search engine optimization (SEO), should be skillfully addressed 

By BARTON HOROWITZ

President, Relevant Public Relations LLC

NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone!

The importance of a company’s website for business growth cannot be overstated. A well-designed and implemented site can attract new customers and act as a vital component of your marketing strategy.

But even the most attractive websites won’t pull in visitors if certain essentials are not in place.

If your company’s online home has fallen far below your expectations, or you’re planning to create a brand new website, there are ways to enhance its success.

Here are five basic tips for increasing the effectiveness of a website:

1) EMBRACE THE ‘SEO’ FACTOR

If you haven’t yet hired a website designer, make sure the company you employ truly understands Search Engine Optimization (SEO) and is experienced in incorporating the vital SEO ingredients your site requires.

When someone is searching online for the types of services or products you provide, your website may not be found if its designer doesn’t address the SEO factor. A knowledgeable designer will make sure that effective keywords – the words or combination of words people most often use when searching for a business such as yours – are included on the back end of your site.

2) HIRE A PROFESSIONAL WRITER

When hiring a website designer, you may also want to enlist the services of a professional writer. Some writers who specialize in public relations and marketing are well-versed in SEO. Such experts can enhance the quality and effectiveness of a website by providing the designer with customized SEO-embroidered content for each page.

 3) KEEP YOUR WEBSITE ACTIVE

Routinely updating the content of a site can help to improve or maintain effective SEO. This may be accomplished by regularly posting keyword-sensitive blogs.

 4) ASK ABOUT TRICKS OF THE TRADE

Some public relations professionals are multimedia experts who can help bolster SEO and your company’s bottom line through the seamless integration of creative marketing strategies. It makes sense to inquire about this.

5) BEWARE MISHANDLING OF KEYWORDS

When skillfully placed, keywords within webpage content can bolster SEO. However, when inappropriately utilized, keywords can have an opposite effect by diminishing the ranking on a search engine such as Goggle. Your content provider should be able to explain this to you. If not, shop for a public relations writer who can.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.