By Relevant Public Relations

It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small.

Here are five public relations and marketing tactics you can learn on the weekend of the big game – and use throughout the year.

1) DON’T BE IDLE

Ads, articles and discussions about the Super Bowl are seemingly everywhere. The excitement sparks the interest of big-budget advertisers, and spectators get a chance to enjoy the commercials as well as the game.

Lesson: Don’t sit back and wait for sales. Promote your enterprise. Grab the audience’s attention if you want to increase interest in the products or services your business provides. You may not have a Super Bowl budget, but you should be marketing your business, even on a small scale – to fuel its growth.

2) DELIVER WHAT YOU PROMISE, AND MORE

No one can guarantee a championship game will deliver championship excitement.

Lesson:  There is no mystery here; just do what needs to be done to keep your customers happy and loyal.

3) BE ENTERTAINING

The Super Bowl is a component of show business, a feature of all spectator sports.

Lesson: Make your customers feel at home and appreciated. Considering sponsoring entertainment events in your local community. If you have a good sense of humor, and the time is right, share a laugh with a client.

4) CONDUCT YOURSELF ACCORDINGLY

We all are aware that some professional athletes and other celebrities say or act inappropriately. This often results in a damaged or destroyed reputation – and this obviously is not good for business.

Lesson: You may not be a celebrity, but in today’s world of fast-pace communications, word of a behavioral misstep can travel fast. Be careful how you treat others, including someone you may deem a troublesome customer – and be extremely cautious when using social media.

 5) NOT EVERYONE LIKES FOOTBALL

It’s obvious that not everyone is a football fan, and some people could not care less about the Super Bowl. The half-time show, however, draws additional interest, as it’s likely to please many who are not fans of the game.

Lesson: You can’t please everyone. But you may be able to add a complementary product or service that draws additional clientele.

About Relevant Public Relations LLC

Based in New York City, Relevant Public Relations LLC™ (Relevant PR) is a multimedia public relations and e-marketing company with local and national reach.

Economically headquartered in the city’s borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm.”

The agency leads businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively combining digital and traditional marketing-and-PR strategies into a single, efficiently run operation.

Relevant Public Relations works on behalf of real estate agencies, law firms, medical practices, banking and financial experts, insurance companies, and other businesses within a wide range of industries.

The company is the predominate media liaison of the real estate industry in Staten Island, N.Y., where it serves as the exclusive public relations and marketing representative of the Staten Island Board of Realtors® (SIBOR) and the Staten Island Multiple Listing Service.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509, or via email: [email protected].