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For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice

By Barton Horowitz, President
Relevant Public Relations LLC

All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing corporations offering a myriad of services.

When shopping for a company to provide your brand-building solutions, however, bigger may not necessarily be better.homme d'affaire gant

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice. And in some cases, such smaller firms work in tandem, integrating their services in response to the needs of clients.

The competition between smaller and giant marketing companies is a David vs. Goliath scenario.

If you are rooting for David, here are eight reasons why it’s often more advantageous for small-business owners to work with “the little guy” as opposed to a giant company:


The most effective small PR and marketing firms are founded and operated by business people with hands-on experience in their field. Like you, they require satisfied customers in order to succeed; many are dedicated to thinking “outside the box” and providing their clients with custom-crafted strategies for success.


The savviest independent marketing professionals don’t try to do it all. They concentrate on what they do best – such as content marketing, press releases, multimedia campaigns, website design, social media management, or search engine optimization (SEO) – and forge industry partnerships with other specialized experts.

If you own a small business, this means you can surpass your competition with affordable support from a team of seasoned professionals – the best of the best from every corner of the marketing arena.


Boutique PR offices and marketing firms are operated by entrepreneurs. They are not sales associates or account managers who report to supervisors or stockholders; they are small-business owners like you, who answer only to their customers.


Owners of locally based PR firms and marketing companies often reside and work within your community. This equips them with an enhanced understanding of your business and the targeted audience you need to reach, and provides you with enhanced networking opportunities.


Although modest in size, some small PR firms and marketing companies have a nearly unlimited geographic and demographic reach, further encouraging the potential growth of your business.


Unlike huge marketing enterprises or digital advertising behemoths, smaller PR companies and marketing firms can change your brand-building strategy in an instant. Improvements or changes to your business campaign can at times be prepared and implemented within minutes, as opposed to days or weeks.


Because their own businesses cannot exist without clients like you, small PR and marketing firms spend most of their time promoting their clients, as opposed to themselves. The success of your business is their top priority.


Small PR and marketing firms have a personal stake in your bottom line, as well as their own. They want you to make money. They want your business to grow and they want to keep you as a customer, so they won’t try to sell you additional services that will waste your time and money.


State-of-the-art analytics are now available to independent PR and marketing professions and are not the exclusive domain of giant digital advertising and media marketers. This is an equalizer when it comes to measuring the effectiveness of a campaign.

If you are in need of top-notch public relations and e-marketing services, Relevant Public Relations is big enough to have the required experience – and small enough to get the job done right.

For more information on how we can help you business grow, call us at 718-862-1509 or email me personally at BHorowitz@RelevantPR.com.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: info@RelevantPR.com.