By BARTON HOROWITZ
PRESIDENT, RELEVANT PUBLIC RELATIONS

Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships.

Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used to share information – by talking face-to-face – as recent as a decade ago.

There are a variety of old-school behaviors modern-day entrepreneurs should continue to honor while working to achieve and maintain success.

Among these, are the following five pre-digital-age protocols – from an age when conversation was king:

1) Be Honest In All Dealings

There is nothing high-tech about the concept of being truthful. Always strive to ensure you customers receive what is promised – and fulfill or exceed expectations.

2) Return Messages Promptly

No one enjoys being ignored. Speedy responses to customers’ queries should always be a top priority.

3) Remind Customers That You Are In Business

No matter how satisfied your customers may have been in the past, nothing will stand in the way of them choosing a competitor over you if they forget you exist.

Humans are humans. We all forget things from time to time if not reminded. Make sure you contact your customers to remind them you are still in business and available to help them.

And, yes, you can take advantage of digital communications tools, like e-marketing and social media, to accomplish this … lol …. I’m not saying you should live in the past –  but, rather, learn from it and make good use of the best parts.

4) Promote Your Enterprise To New Prospects

Help prospective customers learn about your products or services by marketing your business in a truthful way.

5) Be Courteous

Always consider the feelings of others. The digital age has made it easy for intentions to be misinterpreted. In order to avoid insulting or angering customers or colleagues, make certain you carefully review each and every e-mail or text message before you send it. Even better, show your concern in an old-fashioned way by calling on the telephone or writing a letter.

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About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and e-marketing company with local and national reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, including professional practices and not-for-profit organizations, to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].