By Barton Horowitz, President of Relevant Public Relations LLC

STATEN ISLAND, N.Y. – Anxious and confused by the ongoing flow of coronavirus-related information? Some of what we all are seeing and hearing is false information, misinformation and disinformation.

The Public Relations Society of America (PRSA) describes “the speed and level of misinformation and disinformation circulating in the public arena” as having “reached ‘infodemic’ levels.”

PRSA sees the situation as having resulted in “too much information — sometimes inaccurate, and often in scientific terms or medical language that might be difficult to understand. ”

The good news is the avalanche of news can be easier to trust and comprehend by following three simple steps, as suggested by PRSA: Focus on facts, turn to trusted sources, and look at information from those trusted soures three times a day.

Other valuable resources include the Office of Gov. Andrew M. Cuomo and the Office of New York City Mayor Bill de Blasio; the Small Business Administration (SBA) for information regarding Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19); U.S. Food and Drug Administration, the Environmental Protection Agency, and the Department of Labor’s Occupational Safety and Health Administration.

When seeking trustworthy sources, PRSA recommends you consider the following points:

• Avoid single-source news and seek out multiple major media outlets with varying views.
• Identify established, authentic expertise and think critically — is the source credible?
• Verify and cross-check material through multiple sources.

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Media Contact: Barton Horowitz

Relevant Public Relations, LLC

Headquarters: 718‑682‑1509

Mobile: 917‑715‑8761

Email: BHorowitz@RelevantPR.com