BUSINESS

April 13, 2011

Victory State Bank encourages participation in tomorrow's Staten Island's Dine Out Against Hunger drive

STATEN ISLAND, N.Y. — Victory State Bank, a sponsor of Staten Island’s Dine Out Against Hunger initiative, wants to remind consumers about tomorrow’s campaign and the opportunity to help those in need. You don’t need a fancy invitation to get in on Dine Out Against Hunger on Staten Island, explains the Staten Island Advance.  Just go to any participating […]
April 12, 2011

4 Indulgences Your Business Can't Afford

Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
April 11, 2011

Six Steps for Revving Up Your Search-Engine Marketing

Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
April 8, 2011

Victory State Bank Donates $8G To Further Financial-Literacy Initiative

   Staten Island’s only community-based commercial bank contributes to the Coalition for Debtor Education; bank plans to partner with educational organization for local seminars  STATEN ISLAND, N.Y. — Victory State Bank, Staten Island, N.Y.’s only community-based commercial bank, has underscored its devotion to financial literacy with an $8,000 donation to the Coalition for Debtor Education (CDE). […]
April 6, 2011

NYC Department of Consumer Affairs: Check For Red Flags Before Using A Tax Preparation Service

NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
April 5, 2011

Knowing Your Credit Score Is ‘Essential Component Of Financial Well-Being, Says Victory State Bank CEO/President

STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
April 4, 2011

Felt Citywide, Concerns of Staten Island Business Owners Draw Spotlight Of ‘Crain’s New York’ magazine

STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
April 1, 2011

A Mission Statement Should Reflect Your Company Culture

5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
March 31, 2011

Relevant Public Relations, Constant Contact Offer Solutions For Businesses Seeking High-Quality E-Mail Marketing Tools

STATEN ISLAND, N.Y. — Well-crafted e-mails and other forms of online marketing are  essential tools for modern-day businesses seeking to grow. E-mail delivery provider Constant Contact® Inc. helps small businesses, associations, and nonprofits affordably connect with their customers, clients and members. Relevant Public Relations LLC, based in Staten Island, N.Y., is the borough’s only authorized Constant […]
March 28, 2011

Lacking Time to Present a Quality Social Media and Blogging Presence? Relevant Public Relations LLC Can Help

NEW YORK — Inc. magazine includes Social Media responsibilities among the 10 things a business owner should never  micromanage. Relevant Public Relations LLC  is a springboard for enterprises seeking high-quality online exposure and financial growth. Relevant PR  can cost-effectively build your brand by creating, growing and maintaining a network of seamlessly integrated marketing initiatives, which include a professionally […]
March 25, 2011

7 Blogging Mistakes That Small Businesses Make

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly. In this […]
March 23, 2011

Some of the Biggest Business Blunders in History

When it comes to business success stories, there are plenty. But there are also many business blunders that we are not so familiar with. Those who were around when these blunders actually happened may remember them making the news, but others will be surprised to learn about some of the massive business blunders that have taken […]
March 1, 2011

Victory State Bank President/CEO Ralph M. Branca Urges Caution When Handling Financial Transactions Online

Business people and consumers should remain on guard to dangers of Internet thieves,  says top executive at  Staten Island, N.Y.’s only community-based commercial bank  NEW YORK — “As the popularity of conducting banking and other financial transactions on the Internet grows, so does the threat of online fraud,” said Ralph M. Branca, president and CEO of Victory […]
February 16, 2011

'LIKE' Relevant Public Relation's Facebook page for 10 Essential Steps To Building A Business Brand With Social Media

February 16, 2011

Eight Steps For Selling Your Product To A Large, Multi-Unit Retail Outlet

By JACKIE LARSON, ENTREPRENEUR MAGAZINE — Getting into the retail major leagues is something many entrepreneurs dream about. Have you ever envisioned your products on the shelves of a big box retailer but wondered just how to get your company ready for the prime time? According to experts–and some entrepreneurs who’ve already made the leap as […]
February 1, 2011

Staten Island, N.Y.’s AJNA Holistic Center and Store Offers Rare Combination of Wellness Treatments For Body, Mind and Home

  Prices On All Products and Services Will Be Reduced By 20 Percent During Grand-Opening Week   STATEN ISLAND, N.Y. – The health benefits of energy-harnessing therapies, such as Reiki and Feng Shui, are fueling a growing demand for qualified practitioners. In New York, consumers can take delight in AJNA, a newly relocated and expanded holistic […]
January 21, 2011

BELLA NYC Launch Party Celebrates Arrival, Rave Reviews of New York’s Newest Lifestyle Magazine

NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
January 20, 2011

10 Tips For Building a Business Brand With Social Media in Staten Island, N.Y., or the World

STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]