January 8, 2013
FOR IMMEDIATE RELEASE: TUESDAY, JAN. 8, 2013 Relevant Public Relations Chosen By Dr. Victoria Veytsman As Rep Of Madison Avenue Center For Cosmetic Dentistry and Invisalign Client is Official Dentist of Miss New York USA® and Miss New York pageants NEW YORK – Madison Avenue Center for Cosmetic Dentistry […]
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December 19, 2012
STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]
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December 12, 2012
NEW YORK (Dec. 12, 2012) – Today is the 12th day of the 12th month of a year that ends in 12. This is a day we never again will experience in our lifetimes. You might be thinking, “Every day we live is another day we never again will experience.” So, what makes 12-12-12 additionally special? […]
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November 16, 2012
I will readily admit, I’m a huge James Bond fan. The newly released installment of the 007 movie franchise, “Skyfall,” was celebrated earlier this week as a Horowitz family outing. This is a tradition that’s been embraced by my family ever since my kids were old enough to share my enthusiam of Ian Fleming’s super spy. So […]
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October 5, 2011
Kaitlin Monte responds to recent suicide of 14-year-old Buffalo resident New York — Kaitlin Monte, Miss New York 2011, has launched a petition supporting New York state legislators in their efforts to address the issue of cyberbullying. In September, New York state Sen. Jeffrey D. Klein (D-Bronx/Westchester) joined fellow members of the Independent Democratic Conference and anti-bullying […]
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July 27, 2011
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are? Here is some advice for qualified individuals who want to build a reputation […]
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July 8, 2011
STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]
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July 8, 2011
Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part? It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing. In interviewing many successful entrepreneurs over the […]
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July 7, 2011
There’s a strong correlation between wealth and happiness. Rich nations tend to be happier than poor nations, and rich people tend to be happier than poor people. But money’s impact on happiness isn’t as great as you might think. If you have clothes to wear, food to eat and a roof over your head, more money has […]
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July 6, 2011
In the early days of running your own business, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and […]
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July 6, 2011
Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]
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June 24, 2011
Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says. It’s often just too tempting to check in when your iPhone […]
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June 23, 2011
When a public relations disaster strikes, companies must act swiftly and precisely to douse the flames. There’s no cure-all for every PR crisis, but past mistakes show that there are some consistencies in what to avoid. Whether you’re dealing with bungled distribution channels, a spokesperson scandal, or an environmental disaster, the way you respond has a direct—financial […]
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June 21, 2011
Social media presents a unique opportunity for anyone to develop a personal or business reputation to further their careers or boost sales and profits. The key is understanding how to be successful in leveraging the tools of the social Web to effectively build your online reputation so you’re appropriately positioned to meet your goals. Following are […]
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June 17, 2011
If you think your blog could never get you into trouble, you might think again says Nellie Akalp, CEO of CorpNet.com, an online legal document filing service. Writing for Mashable, Alkalp says self-employed or self-starting bloggers need to think about liability concerns. What if you unintentionally plagiarize someone’s work? Or maybe you end up writing about a […]
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June 9, 2011
When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert. Tip No.1: Position Yourself As An Expert. Read more…
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May 31, 2011
Recent research suggests that vacation is more important than you may think — both for the health of the entrepreneur, as well as the health of the business. READ MORE …
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May 24, 2011
NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
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