May 9, 2011
STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
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May 9, 2011
Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 3, 2011
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
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May 1, 2011
Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice. “Any safety advice regarding our children, grandchildren, […]
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April 22, 2011
STAMFORD, CONN. — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
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April 21, 2011
“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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April 4, 2011
STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
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April 1, 2011
5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
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March 31, 2011
STATEN ISLAND, N.Y. — Well-crafted e-mails and other forms of online marketing are essential tools for modern-day businesses seeking to grow. E-mail delivery provider Constant Contact® Inc. helps small businesses, associations, and nonprofits affordably connect with their customers, clients and members. Relevant Public Relations LLC, based in Staten Island, N.Y., is the borough’s only authorized Constant […]
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March 28, 2011
NEW YORK — Inc. magazine includes Social Media responsibilities among the 10 things a business owner should never micromanage. Relevant Public Relations LLC is a springboard for enterprises seeking high-quality online exposure and financial growth. Relevant PR can cost-effectively build your brand by creating, growing and maintaining a network of seamlessly integrated marketing initiatives, which include a professionally […]
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March 17, 2011
Entrepreneur Jason Fried offers the most fundamental of all small-business advice: how to get good at making money: One thing I do know is that making money is not the same as starting a business. For entrepreneurs, this is an important thing to understand. Most of us identify with the products we create or services we […]
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February 16, 2011
January 21, 2011
NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
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January 20, 2011
STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
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