Barton Horowitz

January 14, 2011

Celebration of New York City-Based Publication Hits TV-Network Radar

NEW YORK — A network television film crew will be in Staten Island, N.Y.,  to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
January 12, 2011

Second Chance to Attend Free Business-Marketing Seminar at College of Staten Island

NEW YORK (Jan. 12, 2011) –  Time is on your side if your schedule conflicted with today’s planned business seminar at the College of Staten Island (CSI). The event, originally scheduled for 8:30 this morning, has been postponed until next week —  same time, same place. Hopefully, snow won’t be a consideration this time around. If you are a […]
January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
December 29, 2010

Four Essential Questions To Ask Yourself When Conducting Business

By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]
December 13, 2010

Relevant Public Relations Cites 'NO.1 Rule' For Businesses Posting Social Media Content

BY BARTON HOROWITZ  President, Relevant Public Relations LLC NEW YORK — The No.1 rule for utilizing online social media as a business-marketing tool is: Don’t be annoying. Communicating the benefits of doing business with your enterprise is arguably an essential component of success. However, with the avalanche of information being distributed to users of Facebook, Twitter […]
December 7, 2010

Quest For Alzheimer’s Cure Gains Momentum For Researcher At College Of Staten Island

STATEN ISLAND, N.Y. — A Staten Island, N.Y.-based scientist has attracted supporters in her quest to a find a cure for Alzheimer’s disease. “It is important to look at problems from a researcher’s perspective,” said Dr. Alejandra Alonso, an associate professor with the College of Staten Island (City University of New York) Department of Biology. Two […]
November 18, 2010

Staten Island’s Beleaguered Small-Business Community Protests Over-Regulation, Unjust Taxes

STATEN ISLAND, N.Y. — If the weather was any indication, organizers of the “Stop Suffocating Small Business” initiative are off to a bright start. More than 220 small-business owners rallied under sunny skies earlier today in the Staten Island community of New Springville, where they protested excessive taxation and over-regulation by government agencies. “How many more […]
November 10, 2010

What Can E-Mail Marketing Do For Your Business?

Now, you can boost your business with the combined powers of e-mail marketing and public relations. That’s because Relevant Public Relations LLC, one of the nation’s fastest growing PR firms, has partnered with Constant Contact®, the leading e-mail marketing tool for small businesses like yours. Through our partnership, we can help you get up and running with a cost-effective e-mail […]
November 9, 2010

FOR IMMEDIATE RELEASE: Island’s ‘Stop Suffocating Small Business!’ Rally To Spark Action From City, State And Federal Lawmakers

STATEN ISLAND, N.Y. (Nov. 9, 2010) — Frustrated by years of fruitless waiting, members of Staten Island’s financially overburdened small-business community will be taking to the streets. Business owners are hoping to convince city, state and federal policymakers to provide the much-needed regulatory changes they need in order to survive.        The “Stop Suffocating Small Business!” rally, organized […]
November 4, 2010

Build Your Business With A Professionally Administered E-Mail And Marketing Strategy, Suggests New York-based Relevant Public Relations

Staten Island, N.Y. (Nov. 4, 2010) — Relevant Public Relations offers a highly extensive selection of professional services designed to help your business grow. As an authorized Constant Contact®Solutions Provider, Relevant can provide as much, or as little, assistance as you need to successfully promote your enterprise through e-mails and social media. If you like, you can […]
October 31, 2010

Legendary Underwater Cinematographer To Visit Staten Island

Five-time Emmy award-winning underwater film producer and photographer Stan Waterman will be in St. George on Wednesday (Nov. 3) to exhibit a variety of his photographic works. The event, sponsored by the Staten Island Sport Divers Club (SISD), is open to the public. Among other noted accomplishments, Waterman was the underwater cinematographer for such films as […]
October 27, 2010

Island-based Relevant Public Relations Teams With Constant Contact

STATEN ISLAND, N.Y.  –   Graniteville-based Relevant Public Relation has joined with Constant Contact to provide its business clients with a host of online-marketing advantages. In addition to Constant Contact’s e-mail marketing, event marketing, social media marketing, and online survey tools, Relevant’s clients can choose to have the content of these communiqués written by Relevant’s experienced team […]
September 22, 2010

Richmond Tile & Bath buys contents of two high-end European-warehoused inventories

STATEN ISLAND, N.Y. — Builders, architects, commercial developers and specifiers familiar with Richmond Tile & Bath may not be surprised by the retailer/wholesaler’s latest product addition, but they certainly will want to take advantage of it. The same holds true for consumers who have postponed home improvements due to tightened budgets, agreed Anthony S. Vanario, general […]
August 31, 2010

Video Surveillance Corp. places Relevant Public Relations at helm of multimedia initiatives

World-class security-systems integrator lauds PR firm’s high ethical standards NEW YORK — Video Surveillance Corp. (VSC), one of the nation’s leading security-systems integrators, has chosen Relevant Public Relations LLC as its multimedia representative. “We are a fully licensed and insured company with a 32-year-old track-record of providing businesses and homes with state-of-the-art protection from intruders,” said […]
August 30, 2010

The Truth About Staten Island: Islanders Are Quick To help Others

August 13, 2010

New York public relations exec: Small businesses are 'all about family'

July 29, 2010

Realtors Group Posts Blog Page To Discuss ‘The Truth About Staten Island’

NEW YORK CITY — The Staten Island Board of Realtors (SIBOR) has embarked on a mission to share “The Truth About Staten Island” with the rest of the nation. “Staten Island, N.Y., is a wonderful place to live and work,” said SIBOR CEO Sandy Krueger. “The borough offers a sophisticated blend of urban energy and suburban […]
July 21, 2010

Divers, College of Staten Island Provide SCUBA Instruction For Beginners

The latest endeavor of the Staten Island Sport Divers Club has surfaced in the pool at the College of Staten Island, Willowbrook. The group has teamed up with the school’s Office of Continuing Education to offer a scuba course for beginners. The final opportunity for newcomers to join the summer scuba program is Thursday. Classes will […]