May 9, 2011
STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
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May 9, 2011
Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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May 3, 2011
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function is […]
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May 1, 2011
Parents and families can build on their current safety systems at pools and spas by adopting additional water safety steps, says the U.S. Consumer Product Safety Commission (CPSC). As pool season rapidly approaches, New York City-based Relevant Public Relations LLC is urging adults to pay notice — and follow the agency’s life-protecting advice. “Any safety advice regarding our children, grandchildren, […]
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April 22, 2011
STAMFORD, CONN. — A pool company president expressed remorse Wednesday in state Superior Court as he pleaded guilty to a reduced charge of criminally negligent homicide stemming from the 2007 drowning death of a 6-year-old Greenwich boy. David Lionetti, 55, also entered a guilty plea on behalf of his company, Stamford-based Shoreline Pools Inc., to the charge […]
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April 21, 2011
“As the weather warms up, a lot of families are going to be hitting the pool, but would you know what to do in case of an emergency?” asked Today Show host Matt Lauer during a recent segment. In this video clip, reporter Savannah Guthrie features a family who faced such an emergency, and a near […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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April 13, 2011
STATEN ISLAND, N.Y. — Victory State Bank, a sponsor of Staten Island’s Dine Out Against Hunger initiative, wants to remind consumers about tomorrow’s campaign and the opportunity to help those in need. You don’t need a fancy invitation to get in on Dine Out Against Hunger on Staten Island, explains the Staten Island Advance. Just go to any participating […]
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April 12, 2011
Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
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April 11, 2011
Among small-business owners, it’s well-known that finding customers through search engine marketing can deliver shoppers who are farther along in the buying cycle — that is, they’ve passed the research stage and they’re looking to buy. But how to do it effectively isn’t nearly as clear. A successful search-marketing campaign needs to be thoughtfully crafted — […]
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April 8, 2011
Staten Island’s only community-based commercial bank contributes to the Coalition for Debtor Education; bank plans to partner with educational organization for local seminars STATEN ISLAND, N.Y. — Victory State Bank, Staten Island, N.Y.’s only community-based commercial bank, has underscored its devotion to financial literacy with an $8,000 donation to the Coalition for Debtor Education (CDE). […]
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April 6, 2011
NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
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April 5, 2011
STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
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April 4, 2011
STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
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April 1, 2011
5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
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