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STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business.

In today’s world, a lot of time is spent in the online world of blogs and social media. home-8

Social media sites are like pharmaceuticals: They need to be tested to make sure they perform as intended – and work safely.

A post on reminded me that the site now known as Facebook first emerged in 2004.

According to, Twitter was born in 2006, and LinkedIn was founded in 2003.

Each of these online venues is still relatively new, and their long-term influence – or side effects — on business and society will not be known until years or even decades from now.

In the mean time, there are some things business people should avoid when communicating through any social media platforms.

For example:

1) DO NOT use your business’ social-networking Website for anything other than business.

2) DO NOT allow comments or photos to be posted on your company’s social-media pages prior to being screened for unsightliness, expletives, spam or other undesirable content.

3) DO NOT post useless information.

4) DO NOT brag, over-market or state flattering falsehoods about your business, or disparage your competition.

5) DO NOT forget to integrate your social media pages into other marketing, public relations or advertising initiatives you may have.

About Relevant Public Relations LLC

 Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a SBA Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is the nation’s Journalist Empowered® PR firm, leading businesses, professional practices and organizations to greater heights by cost-effectively integrating all marketing and PR needs into a single efficiently run operation.

The company’s custom-designed branding strategies succeed due to an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; Website and blog content; e-mail marketing; commercial copywriting, and more.

Whether your enterprise requires a single press release, a multimedia campaign or the information on a company brochure or Website professionally written, edited or updated, Relevant Public Relations is the right choice.

Relevant Public Relations is available online at, and may be reached at 718-682-1509 or via email: