New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives

By BARTON HOROWITZ

President, Relevant Public Relations LLC

If you want to reach younger consumers, you will need to share your message on laptops and mobile devices, such as smart phones, iPads and iPods.

Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored.

If you have absolutely no connection to social media online, it’s arguably impossible not to hear about its influence through longer established modes of communication, such as newspapers, magazines, TV or radio broadcasts –  or simply by speaking with others.

Before utilizing social media, businesses and professional practices seeking successful marketing strategies should determine the age of their targeted audience.

HOW OLD ARE THE PEOPLE YOU NEED TO REACH?

Nowadays, how a consumer receives news and information is often tied to age. Overall, younger people – Millennials and some Gen-X’ers – are more digitally fluent than Baby Boomers and their predecessors.

This means you may still get your message across to older folks through hard-copy newspapers, magazines and traditional broadcasts. However, if you want to reach younger consumers, you will need to share your news on laptops and mobile devices, such as smart phones, iPads and iPods.

If you operate a business or professional practice, here are five reasons you should include social media as part of your brand-building agenda:

1)      As of January 2014, 74 percent of online adults use social networking sites, according to Pew Internet Project research.

2)      Social media posts can be integrated with the website and blog of your business or professional practice, further amplifying your marketing outreach.

3)      E-marketing campaigns can gain additional traction through social media.

4)      Analytics can be used to gauge the effectiveness of social media campaigns, helping you to reach more potential customers, while conserving time and money.

5)      You will engage younger consumers who may not be accessible through older, more traditional marketing platforms.

About Relevant Public Relations LLC

Relevant Public Relations LLC (Relevant PR), “Where Success is Written®,” is a New York City-based multimedia public relations and marketing company with local, national and global reach. The firm’s founder and president, Barton Horowitz, is a Small Business Administration (SBA) Champion of the Year Award winner and recipient of a 2013 Louis R. Miller Business Leadership Award, co-sponsored by the Staten Island Chamber of Commerce and the Staten Island Advance newspaper.

Economically headquartered in the New York City borough of Staten Island, Relevant Public Relations is “America’s Journalist-Empowered PR & Marketing firm®,” leading businesses, professional practices and organizations to greater heights by cost-effectively creating and integrating all marketing and PR strategies into a single, efficiently run operation.

Relevant Public Relation’s custom-designed branding methods succeed because of an innovative recipe of press releases; traditional, digital and broadcast-news distribution; social-media management; website and blog content; e-mail marketing; commercial copywriting, and more.

Whether you require a single press release, a multimedia campaign or the information on your company brochure or website professionally written, Relevant Public Relations can help.

Relevant Public Relations is available online at www.RelevantPR.com, and may be reached at 718-682-1509 or via email: [email protected].