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June 28, 2016Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work
By Relevant Public Relations LLC
As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a widely embraced component of public relations and marketing strategists, making “content marketing” a modern day catch phrase.
If you operate a business and want to take fullest advantage of a content marketing strategy, consider taking the following 10 steps:
- Make sure the content you are posting is well-written, fresh and of value to your targeted audience.
- Offer useful information designed to attract social interaction and inspire online sharing.
- Sculpt your text with search engine optimization (SEO) in mind, carefully embroidering keywords into your compositions.
- Resist the temptation of consistently providing clear-cut promotions of your brand or business, but rather provide or share content that will spark interest in your products or services.
- Keep in mind that content is more than just words; content-worthy videos or photos are encouraged, but make sure to support them with descriptive keywords and/or hashtags.
- Place relevant links into your content.
- Create your written content with “repurposing” in mind. Many content-marketing posts can be tweaked to fit a variety of media and customer-outreach venues – both digital and traditional. In addition to social media sites and blogs, such platforms might include email, public relations releases, brochures, advertisements, direct mail, and more.
- Remember, whatever you post online – and how you say it – is a reflection of your business image. Always think twice before sharing your thoughts online, and maintain a consistent voice that re-enforces the dignity of your brand.
- If you lack the skill or time to provide quality content on your own, hiring a professional business writer is a wise, cost-effective option.
- Measure your results. Analytics can help determine which of your content marketing efforts work best.
Relevant Public Relations LLC is a Staten Island, New York City based multimedia public relations/marketing and commercial copywriting company with local, national and global reach.
To learn about the many ways in which Relevant Public Relations can help your small-to-large size business or professional practice grow and stand out from competitors, schedule a free consultation by calling 718-682-1509, or emailing [email protected].