Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign.

That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers.

But what about if you’re a B2B company where your customers are other businesses.

Could using social media help build better connections with your customers, too?

The short answer is yes—but with a few caveats, says Stephen Popov, co-founder of Cardinal Web Solutions in Atlanta. Continue reading …