business marketing

May 4, 2020

SCORE-Staten Island, NYC Council Member Borelli to Present Trio of Free Business-Marketing Webinars

FOR IMMEDIATE RELEASE: MONDAY, MAY 4, 2020 STATEN ISLAND, N.Y. – SCORE-Staten Island has teamed up with New York City Council Member Joseph C. Borelli to present a series of free 60-minute marketing webinars for small-business owners. Over the course of three separate online workshops in May, attendees will gain insight into: Using e-mail marketing as […]
December 7, 2016

Staten Island Small Business Mentors Spotlight 6 Tips for Content Marketing Success

The small-business mentors of SCORE Staten Island are pointing to content marketing as a powerful tool for growing an enterprise. “One of the most effective – and affordable – ways for highlighting a business is using content marketing, a way of promoting an enterprise or brand online,” said John Amodio, SCORE Staten Island first vice-chair and […]
May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 6, 2015

4 Essentials of a Business Marketing Plan

By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]
August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]