public relations

June 5, 2020

PR Experience is Effective and Comforting for Business Owners in Need of Direction

Founded by award-winning business journalist Barton Horowitz, Relevant Public Relations LLC (Relevant PR) is the highest-rated Staten Island, New York-based public relations and digital-marketing firm serving clients throughout the United States.
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May 5, 2020

6 Public Relations Tips For Sustaining Your Business During the COVID-19 Crisis

Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations tactics.
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March 13, 2020

5 PR-Survival Tips for Businesses Challenged By Coronavirus COVID-19

By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations […]
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November 28, 2018

9 Tips for Repurposing a Press Release as an Advertorial

STATEN ISLAND, N.Y. – When used as part of a branding and growth strategy, press releases can assist in building the visibility and reputation of a business, especially when repurposed for blogs, emails and other avenues of digital media. One particular opportunity for press-release repurposing is to create an advertorial, or advertisement, crafted in the fashion […]
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May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
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January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
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December 30, 2010

New York City Councilwoman Debi Rose Urges Staten Island residents to participate in ‘blizzard clean-up’ survey

NEW YORK  —  City Councilwoman Debi Rose (D- District 49,  North Shore of Staten Island)  has created an online “blizzard clean-up” survey in response to the widely criticized clean-up effort that left residents of Staten Island stranded for days. The survey is accessible via Councilwoman Rose’s Facebook page and her twitter account or at http://surveymonkey.com/s/blizzardresponsesurvey. Councilwoman Rose, along with […]
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