STATEN ISLAND. N.Y. – As an entrepreneur, not every day may go as smoothly as you’d like, but that’s OK. As you face obstacles while building your enterprise, experts emphasize the importance of reflecting upon the many advantages small businesses have over their bigger competitors.
“Keep the pluses of business ownership in mind – not only during good times, but in challenging times as well,” said John Amodio, SCORE Staten Island first vice-chair and business mentor. “As you face challenges of building a successful business, remember all that you have going for you.”
To help entrepreneurs recognize and make the most of characteristics that often give small businesses an edge over larger enterprises, Amodio and SCORE Staten Island are sharing these six small-business traits:
Small business owners have ample opportunities to develop face-to-face, person-to-person relationships with prospects and clients. Leaders of small, local businesses are generally more accessible than those at bigger more broadly dispersed companies.
Small businesses usually don’t have multiple layers of approval to pass through to adopt ideas and initiatives. They can implement creative ways to serve customers more quickly than many larger businesses.
When changes need to be made to fix a process that’s not working well or to meet the challenge of competitive pressures, small businesses can typically act fast. They have fewer employees to communicate with and train for transitions.
Because they often directly interact with customers, small business owners are aware of what their market needs and can recognize how to better serve it.
Small business with complementary products or services and/or those located within the same community, can find power in partnering. By partnering to cross-promote each other or offer a pooled solution to customers, they can adeptly expand their expertise, extend their market reach, and enhance their credibility.
Small business owners feel closely tied to their businesses and find motivation within themselves to seek success. That drive and desire can result in exceptional products and services — and customer satisfaction.
For more insight about the realities of starting and growing a small business, contact SCORE Staten Island to talk with a mentor. The organization may be reached by phone (718-727-1221), or email: info@SCORESI.org.
About SCORE Staten Island
SCORE Staten Island is dedicated to fostering a vibrant small-business community within its borough by providing cost-free mentoring and education to both aspiring and established entrepreneurs. Headquartered at 950 West Fingerboard Road., Grasmere, in the iconic Staten Island Advance Building, the organization is Chapter 476 of the nationwide SCORE, a nonprofit association and resource partner with the U.S. Small Business Administration (SBA). For additional information, or to schedule an appointment, SCORE Staten Island may be visited at https://statenisland.score.org; telephoned at 718-727-1221; emailed at info@SCORESI.org, and visited on Facebook at https://www.facebook.com/SCOREofStatenIsland.